business models for startups - wordpress.com · content 1. value of business models 2. visualizing...
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Businessmodelsforstartups
Aprac3calapproach!
SergioEspañaSlingerJansen
SjaakBrinkkemper
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Content
1. Valueofbusinessmodels2. Visualizingbusinessmodels3. Developingaviablebusinessmodel4. Leanstartup5. PaNernsinbusinessmodels6. Lessonslearned
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1.VALUEOFBUSINESSMODELS
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Thepowerofbusinessmodelinnova3on
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2.WAYSTOVISUALIZEABUSINESSMODEL
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Businessmodelcanvas
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Businessmodelcanvas
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Businessmodelcanvas(example)
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Leancanvas(process)
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Leancanvas(extension)
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!)/-*'),'$%%)I/3)%'
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!)/-*'),'$%%)I/3)%'Y&l/(0+&['!)/-*'),'$%%)I/3)%'Y&l/(0+&[
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!)/-*'),'$%%)I/3)%'Y&l/(0+&['!)/-*'),'$%%)I/3)%'Y&l/(0+&[
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3.METHODTODEVELOPAVIABLEBUSINESSMODEL
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9-.$4,#$,$0%)/-1$5%$4-#+)(:4)%1$)/,)$%#,52%+$.%5$+),();:'+$)-$1%<%2-'$<*,52%$,#1$*##-<,=<%$5:+*#%++$
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BC'j%*&-#./%*'
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2.Design&Select
“There’snotasinglebusinessmodel…Therearereallyalotofopportuni=esanda
lotofop=onsandwejusthavetodiscoverallofthem.”
TimO’Reilly,CEO,O’ReillyMedia
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2.Design&Select
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2.Design&Select
1. Pushvs.pullsupplychain
2. Storevs.marketplace
3. Pay-per-usevs.subscribe
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2.Design&Select
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3.Evaluate&Adapt
“Yourbusinessmodelisnothingmorethanasetofuntested
hypotheses.”SteveBlank,SiliconValleyguru
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3.Evaluate&Adapt
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3.Evaluate&Adapt
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3.Evaluate&Adapt
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3.Evaluate&Adapt
Don’tbeafraidtopublishyourideas!
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4.Scale
“Youwilleitherstepforwardintogrowthorstepbackward
intosafety.”AbrahamMaslow
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4.LEANSTARTUPSTOPWASTINGTIMEANDMONEY!
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5.PATTERNSINBUSINESSMODELS
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Freemium
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Mul3-sidedplaaorm/Free
Bewareofnetworkeffects
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“Everyindustrythatbecomesdigital
eventuallybecomesfree.”
ChrisAnderson,Editor-in-Chief,WiredMagazine
“Google’snotarealcompany.It’sahouse
ofcards.”SteveBalmer,CEO,Microsos
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LongTail
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6.LESSONSLEARNED
• Makesureyouhaveagreatteam!• Don’ttrytobethefirst,trytobethebest!• Goout,talktocustomers!• Justdoit!• Don’tbeafraidtoaskmoney!
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Finally,someinteres3ngreads…