business models for speakers
TRANSCRIPT
Business Models for Speakers
Geoff McDonald GeoffMcDonald.com
The Problem…
Romancing the STAGE
92 07
11 15
GeoffMcDonald.com/nsaa
What’s a Business Model?
GeoffMcDonald.com/blog
What’s a Business Model?
?
What’s a Business Model?
Business Model Definition
How you create & deliver value for your customers
The three Business Model Questions
WHAT? HOW?
WHO?
What’s your Value Proposition?
inform entertain
The Big Shift
GeoffMcDonald.com/blog
The Big Shift
Traditional One-way
Face to Face Real Time
Your Crowd
The Big Shift
Traditional One-way
Face to Face Real Time
Your Crowd
Digital Two-way Virtual Reel Time My Crowd
The Opportunities
Traditional Digital
DISRUPTION OPPORTUNITY
Disruption or Opportunity?
Business Model Survey
GeoffMcDonald.com/blog
What is your business model?
30 Responses
Five Speaking Business Models
Only First
Project After
All
Five Speaking Business Models
Only First
Project After
Romancing the Stage?
All they do is speak
90%
10%
Speaking as one delivery mode
Speak to sell something else
17%
67%
17%
Speaking as one delivery mode
Speak as part of projects
73%
27%
Speaking as one delivery mode
They do all four
60%
40%
Romancing the Stage?
All they do is speak
90%
10%
Brad Tonini CSP
First and foremost an
expert, secondly a
speaker.
Matt Church CSP
Speaker Author
Trainer Mentor
Facilitator Coach
Adam Ferrier
I speak when asked…
It’s not a core part of my business.
Are you focussed too much on the traditional?
Traditional Digital
The Right Business Model
GeoffMcDonald.com/blog
Expertise
Customer
Audience
Vision
How to choose the right Business Model
More?
GeoffMcDonald.com/blog
My Business Model
GeoffMcDonald.com/nsaa
Expertise meets Value
Business Models for Speakers
Geoff McDonald GeoffMcDonald.com