business modelling in the digital world_v20161128
TRANSCRIPT
Digital Culture
A key for business succes in a digital world…
Value creation
The Business Model Canvas helps you create value for your business
The Business Model Canvas helps you create value for your business
The External Environment describes the space where you create
The External Environment describes the space where you create
The Business Model Canvas helps you create value for your business
The Value Proposition Canvas helps you create value for your customer
CANVAS
CANVAS DESIGN
CANVAS DESIGN TEST
CANVAS DESIGN TEST
CANVAS DESIGN TEST EVOLVE
zoom into the value proposition
YOU are a (the) customer think (act) like one
“The focus should be on what jobs customers are trying to get done.” – Tony Ulwick
Customer
Job to be done
Customer
Job to be done
Value Proposition
Value Map Customer Profile
FIT
Value Map Customer Profile
Create Observe
FIT
Value Map Customer Profile
Create Observe
FIT
Value Map Customer Profile
Create Observe
The story how you create value for your customer
1 Customer Value
2 Value Map
3 FIT
CANVAS
1 Customer Jobs
What customers are trying to get done in their work and life
CANVAS
1 Customer Pains
Describe bad outcomes, risks and obstacles related to customer jobs
CANVAS
1 Customer Gains
Describe the more or less expected benefits the customer is seeking
CANVAS
2 Products & Services
All the list of products and services a VP is build around
CANVAS
2 Pain relievers
Describe how your product or service kill or alleviate customer pains
CANVAS
2 Gain creators
Describe how your products and services create customer gains
CANVAS
3 FIT
CANVAS
FIT
FIT
Value creation
Business modeling
Consider Eric
Eric works for
Eric joined the music industry for…
…The Glitz
… The Glamour
Back in the days he used to go out with…
Justine on thursday
Sarah on friday
CLO on saterday
But things have changed…
…and now Eric works on…
…on thursday
…on friday
…on saterday
He blaims…
So Eric hired…
Rosen & Craig law firm…
to hunt down…
Lisa, Tim and Paul…illigal downloaders
But instead he shoud have focused on …
Innovation of the business modelBusiness model
Business modeldescribes the rationele of how an organisation
creates, delivers and captures value
Business modelset of building blocks
…So let’s go back to the music industry
A key for business succes in a digital world…
It’s a VUCA world
Volatility
Uncertainty
Complexity
Ambiguity
Rate of change
Volatility
UncertaintyUnclear about the present and the future
ComplexityMultiplicity of key decisions factors
AbiguityLack of clearity about the meaning
Change your model to
survive in the VUCA world
Today everybody has the ability to disrupt your business model
Get out of the tunnel …
Get out of the tunnel …
“There is a market for about 5 computers”Thomas Watson, founder and chairman of IBM (1943)
“The telephone is an amazing innovation but who will ever use it.” Rutherford B. Hayes, American president (1875)
Get out of the tunnel …
“The development has been so remarkable that we don’t expect any improvements in the future .”German car manufacturer (1914)
Get out of the tunnel …
Disrupt or be disrupted!
How E-business relates to E-Commerce
e-businessHow e-business relates to e-commerce
e-businessHow e-business relates to e-commerce
e-business
Any transaction that involves the transfer of goods and services
How e-business relates to e-commerce
e-business
Any transaction that involves the transfer of goods and services
How e-business relates to e-commerceAny of all (internal) process that business can run in digital.
e-businesse-business became GAFA-nomics
Today
Low entry barriers
Today
High pace of innovation
Today
Customer expectations are higher
Today
Customers want an experience
Customers want an experience
Customer expectations are higher
High pace of innovation
Low entry barriers
Small groups of people are using technology to make things better
TodayCustomer obsessedMonitoring the 4P’s is not enough. Products or services are considered replaceable
TodayCustomer obsessedThe only thing of value is the customer
GAFAnomics
GAFAnomics
GAFAnomics
GAFAnomicsGAFA dominates our lives
GAFAnomicsGAFA shapes our future
Digital Culture
Inspired by Winners & Loser – Kieran LewisBuckinghalshire New University Business Model Generation – Alexander Osterwalder Trendwatching.com FaberNovel.comZappos.Com Digitalbusinessmodelguru.com (analysis-of-amazon-business-model) …women in high heels …YouTube …The Next Web…U2 360 …