business model of maruti suzuki

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BUSINESS BUSINESS MODEL MODEL

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BY VIKASH CHAUHAN(IIPM DELHI)

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Page 1: Business Model of maruti suzuki

BUSINESS BUSINESS MODELMODEL

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Page 3: Business Model of maruti suzuki

Group membersGroup members

KUSH RUPANIKUSH RUPANI LUVE RUPANILUVE RUPANI PUNEET MEHTAPUNEET MEHTA RAJAT BHARDWAJRAJAT BHARDWAJ VIKASH CHAUHANVIKASH CHAUHAN

Page 4: Business Model of maruti suzuki

VALUE PROPOSTIONVALUE PROPOSTION SUPERIOR VALUE PROPOSITIONSUPERIOR VALUE PROPOSITION

--LOW COST OF ACQUISTION & OPERATIONLOW COST OF ACQUISTION & OPERATION

-HIGHER RESALE VALUE-HIGHER RESALE VALUE

HIGH LOCALIZATION OF PARTS WITHIN INDIAHIGH LOCALIZATION OF PARTS WITHIN INDIA

HIGHLY EFFICENT CARS WITH LIGHT WEIGHT HIGHLY EFFICENT CARS WITH LIGHT WEIGHT ENGINEENGINE

LARGEST DISTRIBUTION AND SERVICE NETWORKLARGEST DISTRIBUTION AND SERVICE NETWORK

Page 5: Business Model of maruti suzuki

COMPETITIVE STRATEGYCOMPETITIVE STRATEGY

PRICING STRATEGYPRICING STRATEGY

ONE STOP SHOPONE STOP SHOP

COST LEADERSHIPCOST LEADERSHIP

CONFIDENCE OF NETWORK PARTNERSCONFIDENCE OF NETWORK PARTNERS

FOCUS ON COMPACT CARSFOCUS ON COMPACT CARS

Page 6: Business Model of maruti suzuki

Cont…Cont… 14 MODELS AND OVER 150 VARIANTS14 MODELS AND OVER 150 VARIANTS

ALTERNATE FUEL SEGMENTALTERNATE FUEL SEGMENT

N2N FLEET MANAGEMENT N2N FLEET MANAGEMENT

MARUTI TRUE SERVICEMARUTI TRUE SERVICE

MARUTI GENUINE ACCESSORIESMARUTI GENUINE ACCESSORIES

MARUTI DRIVING SCHOOLMARUTI DRIVING SCHOOL

Page 7: Business Model of maruti suzuki

REVENUE MODELREVENUE MODEL

Page 8: Business Model of maruti suzuki
Page 9: Business Model of maruti suzuki

STRATEGIC ALLIANCESSTRATEGIC ALLIANCES

STATE BANK OF INDIASTATE BANK OF INDIA

STATE BANK OF HYDERABADSTATE BANK OF HYDERABAD

MAHINDRA & MAHINDRA FINACIAL SERVICES LTDMAHINDRA & MAHINDRA FINACIAL SERVICES LTD

AMARA RAJ BATTERIESAMARA RAJ BATTERIES

CASTROLCASTROL

Page 10: Business Model of maruti suzuki

Cont…Cont… WINDSOR EXPORTSWINDSOR EXPORTS

MUNDRA PORT & SPECIAL ECONOMIC MUNDRA PORT & SPECIAL ECONOMIC ZONE LIMITEDZONE LIMITED

ASHOK MINDA GROUPASHOK MINDA GROUP

Belsonica corporationBelsonica corporation

Lexicon groupLexicon group

Page 11: Business Model of maruti suzuki

Cont..Cont..

GASKETSGASKETS

SPOT CITY TAXISPOT CITY TAXI

JK tyresJK tyres

Magneti Marelli and suzuki motor corporation

Futaba Industrial Co. Ltd

Page 12: Business Model of maruti suzuki

IPRIPR Total 467 patentsTotal 467 patents 7430993-cooling structure of engine7430993-cooling structure of engine 7313868-cutoff control7313868-cutoff control 7278382-water cooled 2 cycle engine7278382-water cooled 2 cycle engine 7263962-intake system of engine7263962-intake system of engine 7479616-compound laser beam welding7479616-compound laser beam welding D372685, D372686 - design for passenger carD372685, D372686 - design for passenger car D449051-design for an internal combustion D449051-design for an internal combustion

engineengine 7246736-supplying shielding gas7246736-supplying shielding gas 7131419-crank shaft supporter7131419-crank shaft supporter

Page 13: Business Model of maruti suzuki

Thank Thank youyou