business model of maruti suzuki
DESCRIPTION
BY VIKASH CHAUHAN(IIPM DELHI)TRANSCRIPT
BUSINESS BUSINESS MODELMODEL
Group membersGroup members
KUSH RUPANIKUSH RUPANI LUVE RUPANILUVE RUPANI PUNEET MEHTAPUNEET MEHTA RAJAT BHARDWAJRAJAT BHARDWAJ VIKASH CHAUHANVIKASH CHAUHAN
VALUE PROPOSTIONVALUE PROPOSTION SUPERIOR VALUE PROPOSITIONSUPERIOR VALUE PROPOSITION
--LOW COST OF ACQUISTION & OPERATIONLOW COST OF ACQUISTION & OPERATION
-HIGHER RESALE VALUE-HIGHER RESALE VALUE
HIGH LOCALIZATION OF PARTS WITHIN INDIAHIGH LOCALIZATION OF PARTS WITHIN INDIA
HIGHLY EFFICENT CARS WITH LIGHT WEIGHT HIGHLY EFFICENT CARS WITH LIGHT WEIGHT ENGINEENGINE
LARGEST DISTRIBUTION AND SERVICE NETWORKLARGEST DISTRIBUTION AND SERVICE NETWORK
COMPETITIVE STRATEGYCOMPETITIVE STRATEGY
PRICING STRATEGYPRICING STRATEGY
ONE STOP SHOPONE STOP SHOP
COST LEADERSHIPCOST LEADERSHIP
CONFIDENCE OF NETWORK PARTNERSCONFIDENCE OF NETWORK PARTNERS
FOCUS ON COMPACT CARSFOCUS ON COMPACT CARS
Cont…Cont… 14 MODELS AND OVER 150 VARIANTS14 MODELS AND OVER 150 VARIANTS
ALTERNATE FUEL SEGMENTALTERNATE FUEL SEGMENT
N2N FLEET MANAGEMENT N2N FLEET MANAGEMENT
MARUTI TRUE SERVICEMARUTI TRUE SERVICE
MARUTI GENUINE ACCESSORIESMARUTI GENUINE ACCESSORIES
MARUTI DRIVING SCHOOLMARUTI DRIVING SCHOOL
REVENUE MODELREVENUE MODEL
STRATEGIC ALLIANCESSTRATEGIC ALLIANCES
STATE BANK OF INDIASTATE BANK OF INDIA
STATE BANK OF HYDERABADSTATE BANK OF HYDERABAD
MAHINDRA & MAHINDRA FINACIAL SERVICES LTDMAHINDRA & MAHINDRA FINACIAL SERVICES LTD
AMARA RAJ BATTERIESAMARA RAJ BATTERIES
CASTROLCASTROL
Cont…Cont… WINDSOR EXPORTSWINDSOR EXPORTS
MUNDRA PORT & SPECIAL ECONOMIC MUNDRA PORT & SPECIAL ECONOMIC ZONE LIMITEDZONE LIMITED
ASHOK MINDA GROUPASHOK MINDA GROUP
Belsonica corporationBelsonica corporation
Lexicon groupLexicon group
Cont..Cont..
GASKETSGASKETS
SPOT CITY TAXISPOT CITY TAXI
JK tyresJK tyres
Magneti Marelli and suzuki motor corporation
Futaba Industrial Co. Ltd
IPRIPR Total 467 patentsTotal 467 patents 7430993-cooling structure of engine7430993-cooling structure of engine 7313868-cutoff control7313868-cutoff control 7278382-water cooled 2 cycle engine7278382-water cooled 2 cycle engine 7263962-intake system of engine7263962-intake system of engine 7479616-compound laser beam welding7479616-compound laser beam welding D372685, D372686 - design for passenger carD372685, D372686 - design for passenger car D449051-design for an internal combustion D449051-design for an internal combustion
engineengine 7246736-supplying shielding gas7246736-supplying shielding gas 7131419-crank shaft supporter7131419-crank shaft supporter
Thank Thank youyou