1. maruays@hotmail.com 21 2557

2. by Karan Girotra and Serguei Netessine The secret of success lies in who makes what decisions when and why. From Harvard Business Review July-August 2014 3. Karan Girotra is a professor of technology and operations management at INSEAD in Fontainebleau, France. Serguei Netessine is the Timken Chaired Professor of Global Technology and Innovation at INSEAD in Singapore. They are the authors of The Risk- Driven Business Model: Four Questions That Will Define Your Company 4. (Business model innovation) : (existing products) (existing technologies) (existing markets) 5. (ad hoc basis) 6. (a set of key decisions) 4 : (What your offerings will be, when decisions are made, who makes them, and why.) 7. 3 : 1. (Focus narrowly) 2. (Search for commonalities across products) 3. (Create a hedged portfolio) 8. 1. 3 9. 2. 10. 3. 11. 3 1. (Postpone the decision) 2. (Change the order of your decisions) 3. (Split up the key decisions) 12. 1. American Airlines 1980 SABRE (semi-automated business research environment) 13. 2. (performance first, investment after) 14. 3. (The lean start-up approach) 15. 3 : 1. (Appoint a better-informed decision maker) 2. (Pass the decision risk to the party that can best manage the consequences) 3. (Select the decision maker with the most to gain) 16. 1. Walmart 17. 2. Amazon 18. 3. Netafim 19. 3 : 1. (Change the revenue stream) 2. (Synchronize the time horizons) 3. (Integrate the incentives) 20. 1. (performance-based contracting) 21. 2. Li & Fung 22. 3. (bundled payments system) Quad/Graphics 25,000 30% 23. 24. Yusuf Tara