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Business Model Checklist

[Due Osterwalder2010]

1. Value Propositiona. What value do you deliver to the customer?b. Which one of your customers problems are you helping to solve?c. What bundles of products & services would you offer to each Customer Segment?d. Which Customer needs would you satisfy?

2. Customer Segmentationa. For whom are you creating value?b. Who is your most important customer?

3. Channelsa. Through which channels would your reach your preferred Customer Segment?b. How are your Customer Segment currently reached?c. How would you integrate your Channels?d. Which ones are most cost-efficient?e. How would you integrate them with customer routines?

Channel Phases

a. Awareness: How would you raise awareness about your products & services?b. Evaluation: How would you help customer evaluate your value proposition?c. Purchase: How would you allow customers to purchase your products & services?d. Delivery: How would you deliver value proposition to customer?e. After Sales: How would you provide post-purchase customer support?

4. Customer Relationshipsa. What type of relationships each of your customer segments expect you to establish

and maintain with them?

b. How are the current suppliers managing these expectations?c. How would you integrate these expectations with the rest of your business model?d. How costly are they?

5. Revenue Streamsa. For what value are your customers really willing to pay?b. For what do they currently pay?c. How are they currently paying?d. How would they prefer to pay?e. How much does each Revenue Stream contribute to overall revenue?

6. Key Resources

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a. What Key Resources does your Value Proposition require?b. Your Distribution Channels?c. Customer Relationships?d. Revenue Streams?

7. Key Activitiesa. What Key Activities does your Value Proposition require?b. Your Distribution Channels?c. Customer Relationships?d. Revenue Streams?

8. Key Partnershipsa. Who are your Key Partners?b. Who are your key suppliers?c. Which Key Resources would you acquiring from partners?d. Which Key Activities would Partners perform?

9. Cost Structurea. What is the most important cost inherent to your business model?b. Which Key Resources are most expensive?c. Which Key Activities are most expensive?d. Is your business more:

i. Cost Driven [Leanest cost structure, low price value proposition, maximumautomation, extensive outsourcing)

ii. Value Driven [Focused on value creation, premium value proposition]