Business Model Canvas: A Tool for Entrepreneurs

and Innovators (Project-Centered Course) – WEEK 2

https://www.coursera.org/learn/business-model-canvas

CATCH UP IF YOU CAN!

Instructions for enrollment:STEP 1: Visit the MOOC site:

https://www.coursera.org/learn/business-model-canvas

STEP 2: Click “ENROLL” button

STEP 3: Create your profile on Coursera

Start LEARNING FOR FREE

Take 10 minutes to go through the WEEK 1 video if you have not: ◇ https://www.coursera.org/learn/business-model-canvas/lecture/j9iZN/business-model-canvas-overview-presentation

QUICK REVIEW QUIZ◇https://www.coursera.org/learn/business-model-canvas/quiz/FWWMr/the-bmc-basics

PEER REVIEW ASSIGNMENT◇https://www.coursera.org/learn/business-model-canvas/peer/UxOZN/the-challenge-statement

Hello!I am LÊ HỒNG TÂM I am a lifelong eager learner, resource connector, problem solver, value adder, youth coach, inspirer and proud mom.

I love marketing, entre & intra-preneurship, researching about learning and teaching

I am like water: tender, flexible yet powerful

You can find me at Or contact me at lehongtam1206@gmail.com

WHY TAKING THIS MOOC? Let’s start with the overview of this MOOC

1

After this MOOC, I can:

◇ Understand the mindset of learning by doing and lean start-up

◇ Identify and communicate the nine key elements of a business model

◇ USE the business model canvas to approach either a personal or corporate challenge or opportunity.

◇ Present a polished Business Model Canvas that outlines the business case for a new product or service to address your selected challenge or opportunity.

& MUCH MORE:

◇ Receive a certificate from U.S. Embassy/ Coursera to mark your efforts and achievement

◇ Opportunity to win the Business Model Book

MOST IMPORTANTLY:

◇ Build momentum for your Entrepreneurial DREAM◇ Participate in the McKinsey Mekong Business Challenge to have a

chance to join in the regional competition in Buhtan and the International BMC in the U.S. : https://goo.gl/ncEKAG

◇ Receive mentorship from Tam Le & friends for the McKinsey Mekong Business Challenge

Instructions for enrollment:STEP 1: Visit the MOOC site:

https://www.coursera.org/learn/business-model-canvas

STEP 2: Click “ENROLL” button

STEP 3: Create your profile on Coursera

Start LEARNING FOR FREE

MOOC RULESRemember some basic rules

2

The MOOC TimelineWeek 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8

On Coursera Customer

Segments

Value

Propositions

Channels

and

Customer

Relationship

Key activities

& Key

resources

Revenue

Structure &

Partners

Cost

Structure

Presenting

your BM

Facilitated

discussions

at AC

• Why using

Business

Model

Canvas?

Is it for

you?

• Lean Start

up

Mindset

* Determine

your type of

market;

* How to

determine

your

customer

segments

* Customer

Discovery

* Customer &

Product

development

Marketing

Channels,

Customer

Relationships

Market Sizing

Key activities,

key

resources,

partners and

revenue

structure intro

Rev

structure,

values, cost

structures

Pitching and

presenting

your

business

model

canvas

Presentations

with the

participations

of some

guests from

U.S.

Embassy,

BMC network

Your project

Challenge

statement

Customer

validated

Prototype

and

Customer

interviews

Customer

pitching and

try to sell

receive

mentorship to

participate in

Business

Mekong

Challenge

Level of participation

Coursera videos

In course quizzes

In course peer

review

AC discussions

Projectpresentatio

n

Certificates by AC 100% 100% 100%

Opt for non

Hanoian

80% for

Hanoian

100%

Follow up mentorship 100% 100% 100% 80% 100%

Cert by Coursera v v v Opt Opt

WARM UP ACTIVITY

BINGO◇ Move around the room, meet and talk to as many as possible and find out: ● Someone who is a student● A marketing/sales professional● A coder/technology hacker● A person who comes from the same city as you do● A person who share a common problem/ challenge/ opportunity with you

Instructions for enrollment:STEP 1: Visit the MOOC site:

https://www.coursera.org/learn/business-model-canvas

STEP 2: Click “ENROLL” button

STEP 3: Create your profile on Coursera

Start LEARNING FOR FREE

WEEK 2: Customer Segnments• Types of customer segments• Who are your customers (users/buyers/influencer)• Customer Archetypes/ Persona

3

• Teams of 6 people

• 15 minutes

• Using following Ingredients

“NO Business Plan survives the first contact with a customer.Steve Blank – Father of Lean Start up

“

LEAN START UP Principles

◇Entrepreneurs are everywhere◇Entrepreneurship is management◇Validated Learning◇Build – Measure – Learn◇ Innovation Accounting

Customer Segment◇ Customer Segments – Lean Launchpad: https://www.youtube.com/watch?v=CesU4DnyDy0&t=24s◇ Customers in Context: https://www.youtube.com/watch?v=Y4ZE5P7w_GQ&index=93&list=PLAwxTw4SYaPnxzSuovATBMrNowGaaEBmW

Why having customer segments?◇The customer groups have a particular need which justifies the creation of a product to match this need.◇The group needs a separate Distribution Channel to be reached.◇The groups require relationships of different kinds.◇There is a very clear difference in the level of profitability each group represents for the organization.◇Each consumer group feels strongly enough to pay for a different version of the product or service, tailored to their preferences.

Multi-sided

Segmented

Diversified (Market

place)

Mass

Niche

Customer Archetypes/PersonaCustomer Archetypes: https://www.youtube.com/watch?v=rUyCWXe6mRU&index=60&list=PLAwxTw4SYaPnxzSuovATBMrNowGaaEBmW• Customer Development: https://www.youtube.com/watch?v=f_LNNnNfpp4&index=13&list=PLAwxTw4SYaPnxzSuovATBMrNowGaaEBmW

Instructions for enrollment:STEP 1: Visit the MOOC site:

https://www.coursera.org/learn/business-model-canvas

STEP 2: Click “ENROLL” button

STEP 3: Create your profile on Coursera

Start LEARNING FOR FREE

& MUCH MORE:

◇ Receive a certificate from U.S. Embassy/ Coursera to mark your efforts and achievement

◇ Opportunity to win the Business Model Book

MOST IMPORTANTLY:

◇ Build momentum for your Entrepreneurial DREAM◇ Participate in the McKinsey Mekong Business Challenge to have a

chance to join in the regional competition in Buhtan and the International BMC in the U.S. : https://goo.gl/ncEKAG

◇ Receive mentorship from Tam Le & friends for the McKinsey Mekong Business Challenge

Thanks!Any questions?You can find me at:◇ Facebook: le.h.tam◇ lehongtam1206@mail.me

CreditsSpecial thanks to all the people who made and released these awesome resources for free:◇ Steve Blank: Steveblank.com ◇ Lean Lauchpad course (Udacity):

https://www.youtube.com/playlist?list=PLAwxTw4SYaPnxzSuovATBMrNowGaaEBmW

◇ Mashmallow challenge: http://marshmallowchallenge.com◇ Slide: https://www.slideshare.net/MilanVukas/business-model-canvas-

slideshare◇ Customer segments: https://www.cleverism.com/customer-segments-

business-model-canvas/◇ Customer Persona: https://www.rainsalestraining.com/blog/the-6-