business meetings & conferences matter new thinking on roi ed bernacki - the idea factory seven...
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Business meetings & conferences matter New thinking on ROI
Ed Bernacki - The Idea FactorySeven Rules for Designing More innovative
Conferences
www.InnovativeConferences.com www.WowGreatIdea.com [email protected]
Do people think alike? Seeing cognitive diversity
Innovation PerspectiveNew Questions for business meetings
Why do we need to bring people together? What do participants need to know to be more
successful? What’s possible when people and ideas come
together? How can we prompt people to find more ideas
and act on them?
Traditional view of ROI‘Chain of impact’
1 Learn 2 Apply 3 Change 4 Impact
Traditional view of ROI
Learn Apply Change Impact
➀ Reaction: measure the participant’s reaction and satisfaction with the program. conference feedback few events measure individual workshops and presentations.➁ Learning: measure changes in knowledge, skills and attitudes.
➂ Application & implementation: measure the changes in ‘on the job behaviours’ and progress with action plans.
➃ Business impact: measure the financial impact on the business.
➀ Reaction: measure the participant’s reaction and satisfaction with the program. Conference feedback on the: experience, ambiance, content and ValueShould not be negative100% of events use some form for reaction feedback
➁ Learning: measure changes in knowledge, skills and attitudes using self assessments, checklists, role plays or group evaluations.
Did participants absorb the content for the event Did professional events lead to strengthen of personal contacts? About 10-20 % of events measure learning
➂ Application & implementation: measure the changes in ‘on the job behaviours’ and progress with action plans. Did people act on their ideas? Did people use new skills?
➃ Business impact: measure the financial impact on the business. What is the result of people using their new skills Results – sales, changes in quality, time issues, Measurable business impact
1ROI from logistics: Did the event provide good value?
This reassures the client that the event is efficient. 1. Where do we invest to
organize an event?2. Including salary / time
costs of participants.
ROI from learning and innovation:Did the event work?
This ensures that the event is effective in producing results for the organization. 1. What can you measure? 2. How can you increase the
return?
2
Filling a 30-minute gap with ideas
What’s one idea to make this a better company to work for?
What’s one problem facing our business that we could solve quickly?
What’s your biggest challenge next year?
What’s the most important issue you will face next year?
The problem ……
My idea / solution……..……..
New Ideas – New Approaches: Supporting Innovation in Services & Supports to People with Intellectual Disability
1. How can we work together creatively?
2. How can we help people have their say?
3. How can we respond creatively to what we hear?
4. How do we promote best value?5. How can we promote health and
well-being?
6. How can technology assist?7. How can managing risks create
opportunities?8. How can people get their
money?
Issue one: Why do we need to bring people together?
We want to improve our services for the mentally handicapped in Ireland.
1. Define a specific challenge to focus each workshop – eight.
2. Open with Thought Provocateurs to define the challenge.
3. 2-3 short keynotes add new ideas and perspectives.
4. Time to define solutions.
5. A ‘scribe’ captures the discussion, insights and solutions.
PARALLEL WORKSHOP 4How do we promote best value
This session will consider how resources are deployed most effectively to achieve person-centered supports.
2.00 pm - Thought Provocateurs
Mr. Seamus McNulty, Health Service Executive
2.15 pm – 1. From Institutional to Community Settings.
2.35 pm – 2. Are Value for Money and Common Sense Enough?
2.55 pm – 3. Reaching Out: a flexible approach to services in the
community.
3.15 pm – Coffee / Networking
3.45 pm - Generating Solutions
5.00 pm - Close
1ROI from logistics:
Did this design add to the costs of the event?
ROI from learning Ideas, insights Contacts, actions
ROI from ideas & innovation Old – 2 of 8 workshops New – 8 idea factories
2
Design Thinking for business meetings
1. Core motives or needs of an event
2. Conference design elements
Core motives or needs of business events
How can the meeting help... Develop and share ideas
Educate and inform
Launch new strategies
Network / socialise
Change attitudes and behaviours
Increase sales
Improve performance
Solve problems
Conference design elements
Collaborating on new product or
service ideas
Problem-solving to focus on the key
challenges of the organization or
industry
Team building to focus on team
effectiveness
Work skills training for creative
thinking
Improved organizational and individual
performance
Human Resource Institute New Zealand
Working Through Values
Social Values Corporate Values Personal Values Developing Values
Working Through Values
Why Values? Why Now?
Fully developed theme
and objectives
Give speakers written objectives before they submit proposals.
Judge speakers on their contribution to the objectives of the event.
HR meeting: ValuesWhy Values, Why Now?
“We received a record number of applications from experts in their field who wanted to speak out about their experiences and lessons they’d learned when working with (and sometimes without) clearly defined and aligned values. We’ve never attracted this much interest before around a conference theme, nor this much controversy.”
1ROI from logistics
Did this design add to the costs of the event?
ROI from learning Ideas, insights New skills and knowledge Contacts, actions Personal development –
2
ROI from ideas & innovation Collaborate to create ideas: Solve a challenge: ideas
and recommendations, Improved organization
performance Increased productivity –
time, effectiveness Increased sales – Awareness and insight –
‘what’s on the horizon?’
3
“In the past 10 years we’ve moved from a period where there were simply too few new and original ideas about managing and leading our organizations, to where there are too many. As we’ve said in Inc. Magazine many times before, this is the age of execution. From this perspective, the Conference Navigator is an idea whose time has come…
…helping people bridge the crucial gap
between inspiration and execution.”
“…helping people bridge the crucial gap between
inspiration and execution.”
www.InnovativeConferences.com