8/20/2019 Business Marketing- II Sessional 2014 16-VTU Syllabus

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III SEM: SECOND ASSESSMENT TEST

  14MBA MM 311 – Business Marketing

Time: Date:

Duration: 40 Minutes Max Marks: 20

I Answer any two questions out of the following (5 marks each)

a) Explain diferent categories o buyer’s choice criteria

b) !rite a short note on industrial product lie"cycle strategies

c) #ist out diferent bene$ts o distributors to buyers and sellers

II Answer the question/Case study (10 marks)

a) Explain diferent %acro and %icro &ariables considered or seg%enting the industrial %arket