8/20/2019 Business Marketing II Sessional 2013 15-VTU Syllabus

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III SEM: SECOND ASSESSMENT TEST 

13MBA MM 311 – Business Marketing

Time: Date:

Duration: 40 Minutes Max Marks: 20

I Answer any two questions out of the following (5 marks each)

a) Explain diferent categories o buyer’s choice criteria

b) !rite a short note on industrial product lie"cycle strategies

c) #arrate actors in$uencing the choice o a public %arehouse

II Answer the question/Case study (10 marks)

a) Explain ho% product e&aluation 'atrix and perceptual 'apping techni(ues can be used or

ndustrial *roduct *lanning