business marketing ii sessional 2012 14-vtu syllabus

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III SEM: SECOND INTERNAL ASSESSMENT TEST 12MBA MM 311 – Business Marketi ng Time: Date: Duration: 40 Minutes Max Marks: 20 I Answer any two questions out of the following (5 marks each) a) Explain diferent phases o research process. b) Write a short note on industrial product lie-ccle strate!ies. c) "arrate actors in#uencin! the choice o a public $arehouse. II Answer the question/Case study (10 marks) a) Explain diferent %acro and %icro &ariables used to se!%ent industrial %arket $ith exa%ples.

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Page 1: Business Marketing II Sessional 2012 14-VTU Syllabus

8/20/2019 Business Marketing II Sessional 2012 14-VTU Syllabus

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