8/20/2019 Business Marketing- I Sessional 2014 16-VTU Syllabus

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INSTITUTE OF MANAGEMENT

NITTE – 574 110

III SEM: FIRST INTERNAL ASSESSMENT TEST 

14MBA MM 311 – Business Marketing

Time: Date:

Duration: 40 Minutes Max Marks: 20

I Answer any two questions out of the following (5 marks each)

a) Explain exchange transactions in industrial market.

b) Write a short note on diferent roles o bu!ing centre.

c) "arrate #arious sources o po$er in con%ict resolution.

II Answer the question/Case study (10 marks)

a) Explain diferent phases in the &ndustrial bu!ing decision process.