8/20/2019 Business Marketing I Sessional 2012 14-VTU Syllabus

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III SEM: FIRST INTERNAL ASSESSMENT TEST 

12MBA MM 311 – Business Marketing

Time: Date:

Duration: 40 Minutes Max Marks: 20

I Answer any two questions out of the following (5 marks each)

a) Diferentiate between industrial and consumer market.

b) Write a short note on diferent roles o buyin centre.

c) !arrate "arious con#ict resolution strateies.

II Answer the question/Case study (10 marks)

a) Discuss the diferent ty$es o industrial marketin strateies or manain the en"ironment.