Business Management/

Entrepreneurship Class

Field Trip 2012

All rights reserved Carol Arcomano 2012

We're on our way to Stop & Shop and Top It.

As part of our Marketing lesson we visited our local Stop & Shop to experience first hand the strategies applied to store layout, product placement and target marketing.

Do you know why the milk is located in the back of the store?

So you walk down other aisles and get

tempted to buy MORE…

Did you know that brand name products and generic names are

produced in the same place?

Both of these sour creams are produced in the same warehouse.

You’ve got to read the labels!

Learning About Produce

The produce department is usually located in the front of the store to show off colors and freshness.

Saving Money with FlyersThe manager explains how they advertise specials in the weekly flyer that can save you money.

Target MarketingBased on your buying habits and your shopping card, the computer automatically prints out a coupon for your favorite products upon check out.

Next – Taste Testing

Which soda tastes better?Coca Cola or Store Brand?

We chose Coca Cola

Salsa Taste TestWhich salsa tastes better? Brand name or Generic?We couldn’t find a difference.

Thank you – Stop and Shop – for taking time out for our visit and for

showing us how marketing strategies are put to use in the real world.