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ENGAGED WITH YOU | edu.cengage.co.uk
Business, Management and Marketing Titles from Cengage Learning
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International Marketing Strategy Analysis, Development and Implementation7th Edition
Isobel Doole, Sheffield Hallam University Robin Lowe, Sheffield Hallam University Alexandra J. Kenyon, Leeds Beckett University
© 2016 | 9781473723702
Now in its seventh edition, this popular textbook has been developed to help students learn, understand and practice all of the elements of the international marketing strategy process. This edition has been fully updated to reflect the key developments in international marketing as well as maintaining the international coverage in the case studies and illustrations.
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MarketingMarketingConcepts and Strategies7th Edition
Sally Dibb, The Open University, UK Dr. Lyndon Simkin, Coventry University, UK William M. Pride, Texas A&M University O.C. Ferrell, University of New Mexico
© 2016 | 9781473725126
Marketing: Concepts and Strategies has been totally revised to reflect the current core themes of Marketing in terms of academic content, but also – given the authors’ wide-ranging consultancy
and research experience outside of the lecture theatre – from a practitioner’s perspective. In particular, the world for marketers has gone digital, consumers communicate readily with each other via social media; Marketing has become more aligned to ethical, responsible and sustainability issues; and Marketing as an academic discipline has become more critical and reflective - all of which are developments under-pinning this new edition.
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MKTG9th EditionCharles W. Lamb, Texas Christian University, Joe F. Hair, Louisiana State University and Carl McDaniel, University of Texas, Arlington
© 2016 | 9781285860169
MKTG maximizes student effort and engagement by empowering them to direct their own learning, through a single, affordable course solution. MKTG offers full coverage of
a course concepts through unique resources and features that reflect the natural study habits of students, accompanied by straightforward assignment options for instructors.
Services MarketingConcepts, Strategies, & Cases5th Edition
K. Douglas Hoffman, Colorado State UniversityJohn E.G. Bateson, Group Chief ExecutiveOfficer, SHL Group plc
©2017 | 9781285429786
Using a reader-friendly, streamlined structure, this book explores services marketing not only
as an essential focus for service firms, but also as a competitive advantage for companies that market tangible products. Real examples feature businesses from industries both within and beyond the nine service economy super sectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and other services.
Social Media MarketingA Strategic Approach2nd Edition
Melissa S. Barker, Spokane Falls Community College, Donald I. Barker, Spokane Falls Community College and Nicholas F. Bormann, George Mason University
© 2017 | 9781305502758
Each chapter in this popular book includes a section on creating a personal brand, which is useful to current or future professionals at any stage of career development. An emphasis on how to use social media techniques, is detailed throughout, to develop and maintain a strong personal brand. Summaries of many of today’s best practices for marketing activities on social media platforms to assist in functioning most effectively and dealing with the rapid change that is a hallmark of social media are also included.
MindTap® Marketing for Business Marketing Management B2B12th Edition
Michael D. Hutt and Thomas W. Speh
© 2017 | 9781305503793
MindTap® is the digital learning solution that helps instructors engage and transform
today’s students into critical thinkers. Through paths of dynamic assignments and applications that you can personalize, real-time course analytics, and an accessible reader, MindTap helps you turn cookie cutter into cutting edge, apathy into engagement, and memorizers into higher-level thinkers.
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Principles of Management
ManagementTheory and Practice8th Edition
Gerald A. Cole and Phil Kelly, Liverpool Business School
© 2015 | 9781408095270
The eighth edition of Management: Theory and Practice follows the much-admired style
developed by Gerald Cole with short, succinct chapters covering all aspects of management theory and practice commonly taught on undergraduate courses. This edition has an increased focus on real world examples of management in practice with the introduction of vignettes. Skills sheets and a running case study also help students put what they have learned into practice
Effective Management7th Edition
Chuck Williams, Butler University
©2016 | 9781285866246
This captivating text and comprehensive package helps you reach all of the students in your management course with the learning style or combination of learning approaches that are ideal for their individual needs. Brief,
clearly identified sections and a chapter outline system reflect how today’s multi-task-oriented students learns best.
Management12th Edition
Ricky Griffin, Texas A&M University
©2016 | 720pp | 9781305501294
Management takes a functional, skills-based approach to the process of management with a focus on active planning, leading, organizing and controlling. Griffin examines today’s emerging management topics,
including the impact of technology, importance of a green business environment, ethical challenges, and the need to adapt in changing times.
Management2nd Edition
Ranjay Gulati, Harvard Business School, Anthony J. Mayo, Harvard Business School and Nitin Nohria, Harvard Business School
©2017 | 9781305502086
The goal of this text is to prepare students for leadership positions in 21st century companies by addressing the many facets
involved in answering one key question: How are leaders successfully managing competitive companies in the 21st century? Written by prominent Harvard management educators, this is the only introductory management text on the market to address this challenge by taking an integrated and holistic approach to management, as opposed to a functional approach, making it more relevant to how today’s organizations run.
MGMT9th EditionChuck Williams, Butler University
©2017 | 9781305661592
MGMT combines an easy-reference, paperback textbook with Chapter Review Cards, and an innovative online experience. Students explore MGMT anywhere, anytime, and on mostdevices with MGMT Online! With the intuitive
StudyBits™ functionality, students study more effectively and can visually monitor their own progress.
Management EMEA EditionRichard L. Daft, Vanderbilt University Alan Benson, University of Exeter, UK
© 2016 | 9781408063859
This first edition of Management adapted by Alan Benson has been fully updated and restructured to reflect the needs of students and lecturers on management courses in Europe, the Middle East and Africa. The focus on EMEA has been increased to reflect the global nature of this subject whilst maintaining the comprehensive coverage of the latest management theory and practice.
BCOM8th EditionCarol M. Lehman, Mississippi State University and Debbie D. DuFrene, Stephen F. Austin State University
©2017 | ISBN 9781305660861
BCOM combines an easy-reference, paperback textbook with Chapter Review Cards, and an innovative online experience. Studentsexplore BCOM anywhere, anytime, and on
most devices with BCOM Online! With the intuitive StudyBits™ functionality, students study more effectively and can visually monitor their own progress. BCOM8 features an expanded discussion of crisis communications.
Business Communication
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Organizational BehaviourLeadershipResearch Findings, Practice, and Skills8th Edition
Andrew J. DuBrin, Rochester Institute of Technology
© 2016 | 9781285866369
This text provides an ideal balance of essential theory and real-world applications. Key updates include new opening vignettes
and end-of-chapter cases, numerous additional skill-building exercises, and a role-playing or other experiential activity linked to all end-of-chapter cases.
LeadershipTheory, Application, & Skill Development6th Edition
Robert N. Lussier, Springfield College and Christopher F. Achua, University of Virginia’s College at Wise
© 2016 | 9781285866352
Leadership uses a unique three-pronged approach to teach leadership concepts and theory. The authors combine traditional theory with cutting-edge leadership topics in a concise presentation packed with real-world examples.
The Leadership Experience6th Edition
Richard L. Daft, Vanderbilt University
©2015 | 9781435462854
Acclaimed author Richard Daft helps students explore the latest thinking in leadership theory and contemporary practices at work within organizations throughout the world.
Organization Theory and DesignAn International Perspective2nd Editon
Richard L. Daft, Vanderbilt University, Jonathan Murphy, Cardiff Business School, Cardiff University and Hugh Willmott, Cardiff Business School, Cardiff University
©2014 | 9781408072370
Organization Theory and Design, developed for students in the UK, Europe, the Middle East and Africa, by respected academics Jonathan Murphy and Hugh Willmott adds an international perspective to Richard L. Daft’s landmark text. Together they tackle the subject in a comprehensive, clear and accessible study of the subject.
Organizational BehaviorManaging People and Organizations12th Edition
Ricky W. Griffin, Texas A&M University, Jean M. Phillips, Rutgers University and Stanley M. Gully, Rutgers University
©2017 | 9781305501393
This new edition sees two author teams balance classic management ideas with
the most recent OB developments and contemporary trends. New cases, end-of-chapter exercises, in-chapter assessments, end-of-chapter video cases, activities, and optional cases and exercises help you equip your students with the assets, tools, and resources to compete effectively amid a world of change and learn how to Think and Act like managers.
The Psychology of Work and Organizations2nd Edition
Woods/West
© 2014 | 9781408072455
Woods and West’s The Psychology of Work and Organizations provides students with a complete introduction to how psychology and the changing world of work interact. It seeks to
address the challenges of sustainability, ethics and globalization faced in the workplace of today.
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Introducing Organizational Behaviour & Management2nd Edition
David Knights, Bristol Centre for Leadership and Organizational Ethics (BCLOE) Bristol Business School and Hugh Willmott, Cardiff Business School, Cardiff University
© 2012 | 9781408064276
Organizational AnalysisEssential ReadingsDavid Knights, Bristol Centre for Leadership and Organizational Ethics (BCLOE) Bristol Business School and Hugh Willmott, Cardiff Business School, Cardiff University
©2010 | 9781408020173
Organizational Behaviour and Management4th Edition
John Martin, University of Hull and Martin Fellenz, Trinity College, Dublin
©2010 | 9781408018125
Leadership
Organization Theory and Design
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Entrepreneurship and Small Business Management
Business Environment
EntrepreneurshipTheory, Process, and Practice10th Edition
Donald F. Kuratko, The Kelley School of Business, Indiana University - Bloomington
©2017 | 9781305576247
Presenting the most current thinking in this explosive field, this renowned entrepreneurship text provides a practical,
step-by-step approach that makes learning easy. It incorporates up-to-the-minute information about trending topics such as The Lean Startup methodology and design innovation.
Small Business ManagementLaunching & Growing Entrepreneurial Ventures18th Edition
Justin G. Longenecker, Baylor University, J. William Petty, Baylor University and Leslie E. Palich, Baylor University
© 2017 | 9781305405745
This text places students in the role of decision-maker, allowing them to immediately apply what they’ve learned to current challenges in today’s small businesses. The book’s thorough emphasis on building business plans ensures that students can effectively create, manage, and analyse a plan for their own venture.
Small Business ManagementEntrepreneurship and Beyond6th Edition
Timothy S. Hatten, Mesa State College
© 2016 | 9781285866383
Hatten provides a balanced introduction to both entrepreneurship and small business management, with a focus on achieving and maintaining a sustainable competitive
advantage as a small organization. Current issues, including global opportunities, service, quality and technology, are highlighted throughout.
Business in Context6th Edition
David Needle, King’s College London
© 2015 | 9781408095218
The sixth edition has increased international content to reflect the global nature of this topic and coverage of subjects such as the global financial crisis, sustainability and
ethics has been improved. Taking a broad approach to business this edition will be invaluable for students studying introductory business courses from undergraduate to MBA level.
The Business EnvironmentPhil Kelly, Senior Lecturer at Liverpool Business School and Andrew Ashwin
© 2013 | 9781408066300
Kelly and Ashwin provide a flexible and comprehensive learning experience for modern PESTLE-driven courses by using a two-tier approach. The book offers
an accessible introduction to the business environment model, taking into account curriculum and blended learning developments and for those new to business and business economics it introduces the key concepts, theory and examples.
MindTap® Management for Peng’s Global Strategy4th Edition
Mike W. Peng, University of Texas at Dallas
©2017 | 9781305577015
MindTap® is the digital learning solution that helps instructors engage and transform today’s students into critical thinkers. Through
paths of dynamic assignments and applications that you can personalize, real-time course analytics, and an accessible reader, MindTap helps you turn cookie cutter into cutting edge, apathy into engagement, and memorizers into higher-level thinkers.
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Understanding Global StrategySusan Segal-Horn, Open University Business School and David Faulkner, Royal Holloway College, University of London
© 2010 | 9781844801497
International Strategy
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StrategyAn International Perspective5th Edition
Bob de Wit, Nyenrode Business University, The Netherlands and Ron Meyer, TiasNimbas Business School, Tilburg University
© 2014 | 9781408082676
The widely acclaimed Strategy takes a truly global perspective. Retaining the unique ‘paradox’ approach of previous editions whereby a series of contrasting viewpoints, readings and cases are provided to invite student and
professional discussion and debate, this edition takes the approach one step further to acknowledge the developmental role which China and India have had in the business world, and includes strategic thinking philosophies from these countries.
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Strategy Synthesis4th Edition
Bob de Wit, Nyenrode Business University, The Netherlands and Ron Meyer, TiasNimbas Business School, Tilburg University
© 2014 | 9781408082683
Strategic ManagementPrinciples and Practice2nd Edition
Barry J. Witcher, Norwich Business School, University of East Anglia and Vinh Sum Chau, University of Kent
© 2014 | 9781408065006
Strategic ManagementAwareness and Change7th Edition
John L. Thompson, University of Huddersfield, Jonathan M. Scott, Teeside University and Frank Martin, University of Stirling
© 2014 | 9781408064993
Strategic ManagementConcepts and Cases: Competitiveness and Globalization12th Edition
Michael A. Hitt, Texas A&M University, R. Duane Ireland, Texas A&M University Robert E. Hoskisson, Rice University
©2017 | 9781305502147
Examine strategic management with the market-leading text that sets the standard for the most intellectually rich, practical analysis of strategic management. Written by respected experts Hitt, Ireland, and Hoskisson, this twelfth edition is steeped in cutting-edge research featuring more than 500 emerging and leading companies, and reveals trends students can implement immediately to succeed in their field.
Strategic ManagementTheory & Cases: An Integrated Approach12th Edition
Charles W. L. Hill, University of Washington Melissa A. Schilling, New York University Gareth R. Jones, Texas A&M University
© 2017 | 9781305502277
This text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors integrate cutting-edge research on topics including competitive advantage, corporate governance, diversification, strategic leadership, technology and innovation, and corporate social responsibility through both theory and case studies. Based on real-world practices and current thinking in the field, the twelfth edition features an increased emphasis on the changing global economy and its role in strategic management.
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Business Research Methods
Business EthicsEthical Decision Making & Cases11th Edition
O.C. Ferrell, University of New Mexico, John Fraedrich, Southern Illinois University at Carbondale and Linda Ferrell, University of New Mexico
©2017 | 9781305500846
Using a proven managerial framework, this accessible, applied text addresses the overall concepts, processes, and best practices associated with successful business ethics programs. This edition incorporates coverage of new legislation affecting business ethics, the most up-to-date examples, and the best practices of high-profile organizations. It also includes 20 new or updated original case studies.
Business Research MethodsChristina Quinlan, Dublin City University and William G. Zikmund
© 2015 | 9781473704855
Christina Quinlan joins William Zikmund, Barry Babin, Jon Carr and Mitch Griffin in this new first edition of Business Research Methods, which combines the qualitative and holistic
approaches found in Quinlan’s texts with the quantitative and advanced methods of William Zikmund’s. This is a comprehensive and interesting text that is essential reading for any business student taking a research methods module. Each stage of the research process is considered, including ethics and philosophical frameworks.
Business Ethics and Corporate Social Responsibility
International Business
International Business2nd Edition
Mike W. Peng, University of Texas at Dallas Klaus Meyer, (CEIBS) in Shanghai
© 2016 | 9781473722644
The second edition of International Business offers a comprehensive and accessible introduction to international business that starts from Europe but ultimately
encompasses the globe. It offers an analysis of Global business for European Students and has been fully updated to reflect the rapidly changing world of business, including more coverage of emerging economies and trading blocks. The text’s comprehensive coverage is arranged around one central question – what determines the success and failure of firms around the globe? Scholarly research is used throughout to help answer this question and to facilitate learning of the key concepts.
Introduction to Global BusinessUnderstanding the International Environment & Global Business Functions2nd Edition
Julian E. Gaspar, James W. Kolari and Richard T. Hise, Mays Business School, Texas A&M University
© 2017 | 9781305501188
This specialized author team introduces globalization through unparalleled scholarship and a world-view presentation of the fundamental pillars of the global business environment; culture, ethics, economics, and information technology.
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