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BUSINESS MADE SIMPLE
Delivering Advanced Services with EVDO
CDG – 2008 3G CDMA Latin America Regional ConferenceMay 14, 2008
Javier Angeles, Director Pre-Sales Engineering [email protected]
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Table of Contents
Trends1
Enablers2
Applications3
Terminals4
Summary5
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Trends
Mega Trends
Hyper-Connectivity
TrueBroadband
Communication-Enabled
Applications
Person to Machine• 98% of all CPUs today are
embedded
• M2M traffic will exceed P2P traffic in 3–5 yrs
• Smart Meters
• Wireless Building Automation systems with active sensors
• Fleet / Asset Tracking
• By 2010, worldwide: • 4-fold growth in
Internet Commerce to 100B transactions
• 1–2 billion A-GPS-enabled handsets
• 100 million+ iPods sold
• iPhone: Hyperconnectivity at applications level
Person to Person• 3.3 Billion Subscribers
Machine to Machine
Hyperconnectivity – Paradigm of Challenge and Opportunity
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Applications – Market TrendsMoving to Concurrent Applications with EVDO Rev A
VoIP with VS NavigationMP Gaming
Significant demand in future for Concurrent Apps Trend will become prevalent in WirelessPotential for increased Revenue and Retention
Key Trends
VoIP
5Source: CDG, January 2008
EVDO – Subscribers and ARPULeading Mobile Broadband Technology
• More than 90 million EVDO users• CALA now at 443K EVDO users
(A 128% increase in one year!)
• EVDO Rev A is driving the growth
• Voice revenues are flat or declining
• Percentage of ARPU from data is increasing regardless of the company size
EVDO – Proven Growth as well as Opportunity in CALA59%44%36%21%
%↑ in Data ARPU
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Each Package gets exactly what it needs, when it needs it.
EVDO Rev AThe User Experience is Redefined with Enablers
• Categorize and prioritize packets based on the TYPE of traffic• Delay Sensitive (DS)• Application Signaling (AS)• Rate Sensitive (RS)• Best Effort (BE)
Higher Rates Lower Latency
End to End QoS
Enhanced Security
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VoIP over EVDO Rev A – Technology
BTS RNC PDSNIMS or Standalone
CSCF
IP Network HSSPCRF
EV-DO E2E Network
Tel AS MGCF
MGW
Technology – Challenges & Solutions
Implementation – Network Infrastructure, Handsets & Clients
Call Setup DelayMobility
Voice CapacityEnd-to-End Latency
Product Implementation Handsets & Clients
Infrastructure is Ready, Trials are Complete, Handsets are Arriving
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Applications SegmentationA Plethora of Applications for Business or Consumer
• FMC• Video Conferencing• Mobile Commerce• VoIP, PTT, PTV
Easy-To-UsePersonalized
Agent
Effectively Address Every Facet of Life
Enterprise / SMB
• Mobile Video• Social Networking
• IM, Presence• VoIP, PTT, PTV
Consumer
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Access personal agent features• GUI on mobile for routes, IM, presence
Access personal agent features• GUI on mobile for routes, IM, presence
Access fixed telephony services• Turn the mobile into an enterprise extension
Access fixed telephony services• Turn the mobile into an enterprise extension
WiFi/cellular on one device• Reduced call costs on WiFi
WiFi/cellular on one device• Reduced call costs on WiFi
Cellular/PC call convergence• Voice on mobile with multimedia PC GUI
Cellular/PC call convergence• Voice on mobile with multimedia PC GUI
Services on fixed & mobile• Make/receive calls from any device
Services on fixed & mobile• Make/receive calls from any device
PC
Fixed
Wide Range of Service Types Available to End-Users
Fixed Mobile ConvergenceMultiple FMC Service Types
Circuit Cellular
WiFi
Packet Cellular
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Cost-Effective terminalsCDMA provides the best range
• UMTS (AT&T) phones are more expensive than EVDO phones• Razr: AT&T vs VzW ($50 Δ)• Moto Q: AT&T vs Sprint ($90 Δ)• Least Expensive: ($30-$40 Δ)
• Several CDMA2000 models are FREE
• 50+ EVDO Rev A Devices and growing!
CDG’s GHRC enables operators to aggregate buying power for CDMA terminals
Source: operator web sites. All prices include 2-year contract and all discounts & rebates in 1st week of March, 2008
Handsets: EVDO more economical than UMTS
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Telefonica O2 EVDO OfferingCase Study of 1xEV-DO As Broadband Service
• Launched 450MHz fixed wireless service for residential and selected business customers
• Maximum connection speed of up to 800 kbit/s, with an average of 256 kbps
• Simple flat monthly fee
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20000
40000
60000
80000
100000
120000
'Jan-0
6'
'May
-06'
'Feb-0
8'
30K subs just 5 months after launch110K subs by Feb 2008
• The technology has obviously been well received and has created significant buzzamong the computer savvy Czech citizens, which continues to spread.
• Subscribers are able to gain high speed Internet access without waiting for installation.
• They are able to simply visit their local 02 retail outlet and walk home as the owner of wireless access terminal, which functions within minutes of purchase.
EVDO Broadband: A Success Story in the Heart of Europe
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Summary
Maturity of EVDO Technology: In field for 5 years
1. True Broadband: Mobile, Real-Time, Enterprise Apps
2. Increase Operator ARPU
3. Device Availability – TODAY!
4. Solid Migration Path to OFDMA
Mature ecosystem available for multiple bands today
450MHz800MHz1900MHz1.7/2.1MHz (AWS)
700MHz Coming Soon!
Nortel – Leading EVDO momentum in the market
14Source: CDG, April 2008
EVDO Rev A is Gaining Momentum
Trends – EVDO Global Penetration178 EVDO Operators Globally, 70 of which are Rev A
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BUSINESS MADE SIMPLE
BUSINESS MADE SIMPLE.This is our mission. It’s not a slogan or a tagline. It’s the philosophy behind everything we build and deploy. It’s our promise to customers. It’s how the challenge of Hyperconnectivitywill become the greatest of opportunities.
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• Circuit voice revenues are flat or declining• Regardless of the size of the company
• data ARPU is increasing• the percentage of ARPU from data is increasing
59%
44%
36%
21%
%↑ in Data ARPU
EVDO Rev A – Taking Advantage of ARPU TrendsRevenue Generation – Data and Concurrent Applications
Data ARPU is on the rise globally
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EVDO Rev A – Concurrent Applications
• VoIP• VoIP Conferencing• Video Telephony (VT)• VT Conferencing• Push-To-Talk
• Push-To-Video• Video Sharing• Shared Content• Collaboration• Unified Communications
• Why Settle for just VoIP?
• EVDO Rev A allows the user to be mobile and the applications to be integrated and concurrent
Mobile, Integrated, Concurrent
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VoIP Messaging VideoSharing
Location Push to X Gaming Conferencing
NAWeurope
Services – Penetration in Mobile Subs
Source : ABI Research July 2007
Demand for Mobile Applications Exists when QoE is Delivered
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Applications that Truly Benefit from Mobile Enablement
Multiple Applications for Consumer and Business
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VoIP over EVDO Rev A - Technology
DORA - Designed for VoIP & Real Time AppsMulti-flow RLP, DoS, Pkt Multi-casting, Adm Control
BTS RNC PDSNIMS or Standalone
CSCF
IP Network HSSPCRF
EV-DO E2E Network
Tel AS MGCF
MGW
Codec / Mode Users/sector
EVRC with PIC 49
EVRC-B with PIC 54
Average PDD DO-DO Comments
Std 3GPP/2 SIP 6.9 s 3GPP std SIP
SIP Sig Opt w SigComp 3.5 s Adopted by clients
Call Setup Delay• Enhanced Idle State Protocol (EISP)
Voice CapacityRoHC, PPP-Free Operation
Technology – Challenges & Solutions
Mobility DRC Erasure MappingPacket MulticastingInter-RNC / Inter-Tech HO
E2E LatencyTrFO between 1xRTT to DO callsRoHC on VoIP packetsMulti-flow RLP
1xRTT capacity is 39 users/sector
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VoIP over EVDO Rev A - Implementation
Handsets & Client• Commercial EVDO Rev A Handsets in
Q2, 08 (800/1900), Q3, 08(AWS band)• Multiple VoIP and VoIP+ Clients
Implementation – Network Infrastructure, Handsets& Clients
Product Implementation• E2E QoS flow & Policy enforcement • Handoff support (DO to 1x)• Feature parity
Mobile VoIP over EVDO solution Ready for Commercial Deployment in 2009
Infrastrcture is ready
Multiple field trials
Handsets/clients are last piece
Operators ready to launch in 2009
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Service Provider Wireless VoIP & SIP Services Benefits
Lower Cost of Ownership
• Higher Capacity • Lower Latency• Scalability, lower cost per bit• Single network - Packet• Spectral Efficiency
Increased Revenue
•VoIP enables interaction between applications•New Integrated applications
Lower churn
• Increased QoE • Increased Satisfaction• Attract / Retain High ARPU subscribers
True Service Transparency
• Seamless mobility• True Wireless BB• Service Transparency
Delivering on Cost, Performance, and Capacity for New Integrated Services
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Pantech SierraSierra
Toshiba Toshiba
Sierra
Sierra
Novatel
These EVDO Rev A devices offer increased data speeds in both directions
Novatel
EVDO Rev A Devices
UTStarcom
DigiConnect
LinkSys
HuaweiAxesstel
AxesstelSierra
Kyocera Wireless
Novatel Novatel NovatelKyocera
HTC PanasonicPanasonic
AnyData AnyData AnyData
AnyData
Axesstel
Cisco
HTC
Motion Computing
Novatel Sierra UT Starcom
Sierra Wireless Sierra Wireless
Amoi
Additional Devices unveiled at CTIA
Sony
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Company ARPU Backup data