business letters
DESCRIPTION
Business LettersTRANSCRIPT
Business Letters
Letter Style Full Block Modified Block
Full Block Style
Modified Block Style
Parts of a Business Letter Heading Inside Address Salutation Body Complimentary Closing Additional Information
Heading For Modified Block Style
If not using letterhead, begin writer’s full address at the horizontal center of the page.
Insert date beneath the last line of the address or letterhead. For Full Block Style.
Insert date two spaces below the last line of the letterhead or writer’s address.
For All Styles. Spell out street, avenue, etc. Spell out the name of the City and the postal code
Inside Address For long letters
2 spaces below the date For short letters
4 spaces below the date Include the reader’s
full name title full address (including zip)
Inside Address Attention line
may write to an organization saying anyone can answer but may want a particular individual to handle the matter
Reference line used when referring to a memo or letter you have
received before Subject line
Attention: Customer Relations Department Subject: Defective parts for SL-100 Calculators
Salutation Recipient’s title and last name:
Mr., Ms., Dr., Captain, Professor No name or title?
Dear Sir , Sirs or Madam Use Sir when addressing to a single person like a
Director or Manager Use Sirs when addressing to a group of people
like the Board or Committee Avoid “To Whom It May Concern”
Body Of a Letter Opening Main Message Close
Opening Says Why you are writing Introduction Background Basics
Main Message Gives Details Fact & figures / give
instructions/ask for/give information;provide details
Response & Action What action is required / what
action will you take.
Closing Usually talks about the future Mostly requires a simple closing Complimentary close….
The Seven Cs of Business Letter Writing Clear Concise Correct Courteous Conversational Cohesive Complete
Keeping your business plan to the point
Keep to the point of your letter Draw up an outline to plan your letter. Follow
these steps: Make a list of the topics you want to cover List key words, examples, arguments and
facts. Cut out anything that's not relevant to your
aim or audience. Sort the information into the best order for
your readers.
Getting the right tone to your business letter
Use a tone that is friendly but efficient. To do this, write as you would speak and talk on paper
Here are some ways to change your writing style to a conversational style.
Use Contractions Such as it's, doesn't, I'm, you're, we're,
they're, isn't, here's, that's, we'll gives a personal and human feel to your writing.
Getting the right tone to your business letter
Use Personal References Use words such as I, we, you, your, my, and
our in your writing. Using I, we and you also helps you to avoid
using passive verbs. It makes your style more direct and clear.
So instead of writing: Our address records have been amended ...
Write We’ve changed your address in our records
Getting the right tone to your business letter
Use Direct Questions Original: We would appreciate your advising us
whether you want to continue this account or transfer it.
Redraft: Do you want to continue your account or transfer it?
Original: Please inform us whether payment against these receipts will be in order.
Redraft: Can we pay against these receipts?
Writing your business plan in plain English Good writing is effortless reading It is clear and concise Uses short sentences and simple words Plain English is clear English. Use active verbs rather than passive
verbs Passive: It was agreed by the
committee... Active: The committee agreed...
Writing your business plan in plain English Keep your sentence average length low Use simple words rather than complex ones.
(Too often we use words such as additional, indicate, initiate and proliferate for extra, show, start and spread. )
Edit wordy phrases Avoid jargon and technical terms Avoid abbreviations Avoid abstract words and phrases
Writing a strong opening to your business letter Your first job in writing any letter is
to gain your reader’s attention. It’s an important principle of
effective writing to put the most important information first.
Writing a strong close to your business letter The closing paragraph should bring your
letter to a polite, businesslike close. Avoid using weak phrases and overused
business phrases like these: Thanking you for your... Hoping for a prompt reply... Thanking you in advance for your
assistance...
Writing a strong close to your business letter I would again apologize for the delay in replying and I
trust that this has clarified the points you have raised, however, if you wish to discuss any points I have not clarified, or need any further information, you may wish to telephone or contact me accordingly.
I look forward to hearing from you and in the meantime, should you have any queries, please do not hesitate to contact me.
I regret that I cannot be of more assistance in this matter, and should you have any further queries, please do not hesitate to contact me.
Avoiding overused business letter phrases
Many business letters contain hackneyed phrases that detract from a clear, natural style.
Original:We trust this is satisfactory, but should you have any further questions please do not hesitate to contact us.
Redraft:We hope you are happy with this arrangement but if you have any questions, please contact us.
Original: Further to your recent communication. Please find enclosed the requested quotation…
Redraft: Thank you for contacting us. I enclose the quotation you asked for
Business letter writing checklist
Keep it Short Cut needless words and needless
information. Cut stale phrases and redundant statements. Cut the first paragraph if it refers to previous
correspondence. Cut the last paragraph if it asks for future
correspondence.
Lengthy phrasesAvoid Use
In the near future shortly In the event that in case In order that so that For the purpose of for With regard to Regarding I am of the opinion that I think
Business letter writing checklist
Keep it Strong Answer the reader's question in the first paragraph. Give your answer and then explain why. Use concrete words and examples. Keep to the subject.
Keep it Sincere Answer promptly. Be human and as friendly as possible. Write as if you were talking to your reader.
Simple wordsInstead of Use
Terminate end Utilize use Anticipate expect Assistance help Endeavor effort Ascertain confirm Procure get
Advise suggest Alteration change Fabricate make Nevertheless even then Substantial quite a lot
Simple WordsInstead of Use
Peruse Read Aforementioned Previous Without Charge FREE Correspondence Letter Other members of staff Colleague At this point in time Now In the near future Soon
Allocate Give Conclude End Designate Name Assisting Helping
Avoid ‘double entry’ Viable alternative alternative Revert back revert Past history past Forward planning planning End result result Added bonus bonus Particularly distinct distinct Free gift gift
Waste Words
Successfully How do you manage unsuccessfully?Supervisorial You have already stated you are a managerCapacity Big, vague & meaningless in this contextMaximising Clumsy, conversational wordMinimising DittoOutgoing What payments are outgoing?Expenditures wouldn’t expenses say enough?
Previously, I managed a group of ten. Besides their training and performance, I was also responsible for keeping productivity high and expenses low
In my previous job, I successfully managed a group of ten. In my supervisory capacity, I was responsible for maximizing our department’s productivity whilst minimising our outgoing expenditures.
Waste WordsThe figures for this year are final, and you can see that,
compared to last year, they are disappointing enough to make us want to improve them, so that when they are reviewed
next year, we will have met this objective.
Compare this year’s figures to last year’s, and the results
are disappointing. Let’s make improving them our objective – in time for the
next review.
Some Do’s The Five Must Do’s
1. Avoid LONG Sentences2. Cut CLUTTER Words3. Use ACTION Verbs4. Talk WITH the Reader5. State Your Message FIRST
Some Do’s Avoid Long Sentences
Break sentences at “and” and “but” joints.
Break at a new idea or change of idea. Look at any sentence that exceeds
three typed lines (about thirty words). Break such sentences into smaller units.
Some Do’s START A NEW SENTENCE WITH
“BUT” WHEN YOU RESERVE THE THOUGHT. (“But” is like the reverse gear of your language)
Some Do’s
DO NOT USE “AND” CARELESSLY. Break sentences at their “and” joints. Supply MEANINGFUL TRANSITION WORDS that prepare the busy reader for what the new sentence has to say.
Some Do’s For LISTING Use:
In addition, moreover, besides, then For CONTRAST Use:
But, however, on the other hand For RESULT / Effect Use:
Thus, therefore, consequently, so
Some Do’s AVOID NEGATIVE WORDS AND
PHRASES. EXAMPLES:
No; never; won’t; can’t; unfortunate; inefficient; intolerable; failure; regret; neglect; negligence; sorry; problem; useless; wrong; complaint
Try stating the message in a more positive tone
Energy WordsENERGY WORDS PASSIVE WORDSI thought you’d like to read the article I’ve enclosed
Enclosed for your perusal, please find
At last! I am writing to tell you aboutCost-effective Cost-efficientCreated Put togetherDiscover Learn aboutA challenge A problemExplore Look forWhen you If youI’m sure I hope
Energy Words
ENERGY WORDS PASSIVE WORDSTen days from now In the near futureAt least six out of ten people Most peopleI look forward to meeting you in person
If you would like to meet so I can tell you more …
Immediately As soon as possibleI’m sure We believe
Be Simple, Do not Complicate
BeforeHigh-quality learning environments are a necessary precondition for facilitation and enhancement of the ongoing learning process.
BeforeIf there are any points on which you require explanation or further particulars we shall be glad to furnish such additional details as may be required by telephone.
AfterChildren need good schools if they are to learn properly.
AfterIf you have any questions, please ring.
Changing Directions Having said that, you’ll also want to consider … But that’s still only the beginning… However, you may be wondering… Yes, price is one advantage, but there are more… Look at it another way… Quite rightly, you may want to know about our services too… There are other benefits as well, such as…. You may be equally delighted to know that… On the other hand… Just as important… In addition to… Besides … While price is important, so is the service you’ll get… And of course you’ll want to know about the three ways you can pay…
Visual Arrangements Paragraphs: Indenting vs. Blocking Breaking up the print: Consider
Indentation of lists Bulleting of points Bold some words Underlining
Visual Arrangements Consider Font Style and Size
Must be appealing to the eye / readable
Must convey appropriate “tone” Generally speaking, no smaller than
12pt font
Common Types of Letters Complimentary Letter Problem Letter Good News Letter Bad News Letter Persuasive / Sales Letter
Complimentary Letter Specifically state the event. State your feelings about event. State the effect the event has on
your organization / profession etc.
Problem Letters State the facts positively. State the problem specifically. State what you would like done. End cordially.
Good News Letters
State the good news Explain the background of the
good news. End on a positive public relations
note.
Bad News Letters Begin with good will. State what you cannot do in a
positive way. Offer alternatives. State what you can do. State what the reader needs to do. Close on a positive public relations
note.
Persuasive / Sales Letter Get attention of reader by stating
dramatic information or by appealing to reader’s
pride. Give the features of your product / idea. State the benefits. Urge reader action.
IMPORTANT EMAIL ETTIQUETTE TIPS
1. Be concise and to the point2. Answer all questions, and pre-em
pt further questions3. Use proper spelling, grammar & p
unctuation4. Make it personal5. Use teme
plates for frequently used responses
•
6. Do not attach unnecessary files7. Answer swiftly8. Use proper structur & layout
9. Do not overuse the high priority option
10. Do not write in CAPITALS 11.
Don't leave out the message thread
12. Add disclaimers to your emails13. Read the email before you send it14. Do not overuse Reply to All15. Mailings > use the bcc: field or do a mail merge
16. Take care with abbreviations and emoticons
17. Be careful with formatting
18. Take care with rich text and HTML messages19. Do not forward chain letters20. Do not request delivery and read receipts21. Do not ask to recall a message.22. Do not copy a message or attachment without permission23. Do not use email to discuss confidential information
24. Use active instead of passive 25. Avoid using URGENT and
IMPORTANT 26. Avoid long sentences 27. Don't send or forward emails containing libelous, defamatory,
offensive, racist or obscene remarks 28. Keep your language gender
neutral
29. Don't forward virus hoaxes and chain letters
30. Don't reply to spam 31. Use cc: field sparingly
Report Writing
Classification of Reports
Formal Reports and Informal Reports
Information Reports Analytical Reports Recommendation Reports
5 Steps to Report Writing1
1. Define the problem2. Gather the necessary information3. Analyze the information4. Organize the information5. Write the report
Anatomy of a Report Cover Page Title Page Letter of Transmittal Table of Contents List of Illustrations Executive Summary Report Body
Document Design Use no more than 5 fonts. Use no more than 5 colors. Use glossy paper. Use white space. Use templates. Use parallelism. Avoid double emphasis.
Part Checklist
Title Does it explain what the report is about succinctly ?
Abstract Does it explain why the work was done ? Does it outline the entire report, including the findings ? Have you managed to keep the abstract to one paragraph ?
Contents list Are all the sections covered ? Are the page numbers correct ?
Introduction Does it contain enough background material and cite the relevant references ? Have you defined all the technical terms used ? Is it clear why you have investigated the problem ? Have you explained why you have chosen the experimental or mathematical approach adopted for your work ?
Methodology Is there sufficient detail to allow repetition of the work ? Are correct names used for all chemicals used ?
Results Is the sequence of experimental results presented logically ? Are the data presented in the clearest possible way ? Have SI units been used throughout ? Have adequate statistical techniques been used ? Are all figures and tables numbered in the order they appear ? Tables Are all your tables clear ? Do the tables have a caption placed above the table ? Does the caption provide all the necessary information without reference to the main text ? Have you referred, in the main text, to all tables ? Figures Are all your figures clear ? Are all the symbols used explained in a key or in the caption ? Do all maps have a scale bar and north arrows ? Do all figures have a caption placed beneath the figure ? Does the caption provide all the necessary information without reference to the main text ? Have you referred, in the main text, to all figures ?
Discussion/ Conclusions
Have you explained the significance of the results ? Have you compared your results with published work ? Are your conclusions justified by the data and statistical techniques used ? Have you managed to suggest what further work is useful ?
Acknowledgements Have you listed all people who have contributed to the work you have reported ?
References Do all the references in the main text (and appendices) appear in the list ? Is the list in alphabetical order ? Have you used a consistent format for all references in the list ?