Business Intermediate

Lesson 3

18/1/2011

Marketing a new product

interested intired ofexcited about

• I am _____________ the business topic of marketing.• I am _________ working long hours in my job.• I am _________ the possibility of being promoted to

senior manager.• I am __________ the feeling of having to work under

intense pressure.• I am _________ the possibility of being sacked.• I am __________ doing the same tasks every day in my

job.

bored withexhilarated byfrightened of

interested intired ofexcited about

• I am interested in the business topic of marketing.• I am tired of working long hours in my job.• I am excited about the possibility of being promoted to

senior manager.• I am exhilarated by the feeling of having to work under

intense pressure.• I am frightened of the possibility of being sacked.• I am bored with doing the same tasks every day in my

job.

bored withexhilarated byfrightened of

Work-Life Balance

Marketing a new product

• What steps do you need to take to go from an idea – to selling a new product on the market?

• Think of at least 5 with your partner!!!

Vocabulary

• launch a product• business field

• Product life cycle• design a product

• a difficult challenge• Promote a product• market research

Match the collocations to their meanings

Vocabulary Definition

launch a product introduce something new

business field an area of activity or interest

Product life cycle the series of changes that a product goes through from the beginning of its life until death

design a product to make or draw plans for something, for example clothes or buildings

a difficult challenge a situation in which you are faced with something which is hard to do, and tests someone

Promote a product to encourage the popularity, sale, development or existence of something

market research the collection and examination of information about things that people buy or might buy and

their feelings about things that they have bought

Correct Order

Market Research – finding out what the customers and the market wants/

Based on the results – think about and come up with a product. Is it one product or a range of products?

Do research into other companies who have the same/ or a similar product.

Create the product – the design – what will it look like? Design stage,And test it out and check it to make sure it’s ok and works well. Test it with possible

customers.

Think about the product’s life cycle – how long will the product be on the market for?

The price – how much will the product cost?Will it be cheaper at first? Or start expensive and go down in price?

The place – where will the product be sold – physical place or on the internet?

Promotion – how will the product be advertised?

Listen again• What are these two sounds?

• /_____tʃ/ and /_____dʒ/

Listen again• Slap these two sounds as you hear them:

• /_____tʃ/ and /_____dʒ/

Mark the sounds /_____tʃ/ and /_____dʒ/

• Market research• Launch a product• Research into other companies• Exchange ideas• Create a range of products• A major change in the market• Open a branch• Advertise with a strong message

Mark the sounds /_____tʃ/ and /_____dʒ/

• Market research• Launch a product• Research into other companies• Exchange ideas• Create a range of products• A major change in the market• Open a branch• Advertise with a strong message

Sounds

• Which sound uses your voice?

• Which sounds doesn’t use your voice?

• Which sound uses more air?

• Where does your tongue go?

/_____tʃ/ /_____dʒ/

Movement here

Sounds

• Which sound uses your voice?

• Which sounds doesn’t use your voice?

• Which sound uses more air?

• Where does your tongue go? Behind your teeth at the top of your gum.

/_____dʒ/

/_____tʃ/

/_____tʃ/

Help

• http://www.uiowa.edu/~acadtech/phonetics/#

/_____tʃ/

/_____dʒ/

Speaking

• Use the pictures to describe how a product goes from an idea to being on the market.

• Put them in the correct order, and use them all.

/_____tʃ/

/_____dʒ/

Creating a Marketing Plan

• Case Study:

• E.g.

• The first market research you have done has shown that:• People you interviewed in Ho Chi Minh City are not

happy with Taxi service available in the city. They have said it is slow, expensive, and that the drivers are often unfriendly. You think this is a good idea for a product, what do you do next?

• Create a marketing plan - with the correct steps!!!!

• You will present your ideas to another group.

Errors