business intelligence for specialty food companies teaser ...€¦ · barismo, draft coffee...
TRANSCRIPT
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Business Intelligence for Specialty Food Companies
Teaser Deck- September 2019
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In the Food Industry, Specialty = SpecificityThe more information available, the higher the perceived value.
*Example from bluebottlecoffee.com
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Specificity is Best Communicated by Companies in the Context of Their Own Brand Narrative
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Quantitative Information Adds Extra Power
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Showcasing This Information Could Be a Full-Time Job, But That is Not How Food Business Operators Spend Their Time
• They are constantly keeping up with tasks like production scheduling, inventory control, and batch management.
• This is done with a mess of spreadsheets and notebooks, and it’s very frustrating.
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Raveler Connects the Dots
By adding marketing content to our existing operational platform, we will allow users to create action marketing in real time. This will give small producers a competitive advantage over large corporate giants.
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“Having big piles of coffee-stained papers is not the best way to keep records. Digitally archiving batches has been a game changer for us.”
- Patrick GreerDraft Coffee Solutions (Beta Customer)
Customer Feedback
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Information Generates Materials for Sales Enablement and Business Analytics in Real Time
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Competitive Landscape
• Existing solutions for these problems are generally large enterprise systems, which are out of reach for small specialty companies.
• No other solution links marketing with operations to create action content- we have first mover advantage.
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TAM = $40Billion, and the Industry is Growing
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2012 2014 2016 2018
Specialty Food Sales In US ($Billion)
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Management Team
Lucy R. ValenaCo-Founder, CEOVoltage Coffee, Instructor for (OBM Consultancy) Rethink Restaurants, holds a Masters in Gastronomy/Food Studies
Jaime van SchyndelCo-Founder, Presidentbarismo, Draft Coffee Solutions
Chris ChaseTechnology StrategistSproxil, EnerNoc, ViralGains
Ben OsoweickiSoftware DeveloperKeene State College