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Business Intelligence for Small and Midsize Businesses
Marian Maravilla, SAP SMB BU
Geoffrey Vines, Integrity Media, Inc.
SAP AG 2002, Business Intelligence for Small and Midsize Businesses 2
Agenda
Business Intelligence Defined
Relevance to Small and Midsize Business
SAP Business Intelligence for SMBs
Customer Experience: Integrity Media, Inc.
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Business Intelligence Defined
Business intelligence (BI) is a broad category of applications and technologies for gathering, storing, analyzing, and providing access to data to help enterprise users make better business decisions.
BI applications include the activities of:Decision support systemsQuery and reporting Online analytical processing (OLAP) Statistical analysis Forecasting Data mining
Business intelligence applications can be:Mission-critical and integral to an enterprise's operations or occasional to meet a special requirementEnterprise-wide or local to one division, department, or projectCentrally initiated or driven by user demand
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BI is relevant to Small and Midsize Businesses
SMBs are adopting BI:“..a critical finding is the emergence of BI, analytics and, among upper midmarkets, CPM as the feature/function registering highest interest during the next two years. This underscores the fact that SMBs want more than a unified transactional system to manage their operations; they also want ERP to be intelligent enough to alert them to what they need to know to run their business better.”*
SMBs need for Integrated Analytics solutions“SMBs are seeking stronger enterprise performance information and business analytics that are tightly integrated with their ERP systems. BI and analytical software particularly appeals to strapped SMBs operating under greater than usual cost constraints and tighter planning needs.” *
“.. SMB CIOs should expect significant pressure to do so from their CFOs and auditors to shore up weak reporting systems, and poor application integration. Along these lines, it would behoove SMBs to begin to consider stepping up investment in business intelligence applications and supporting back-end infrastructure to meet the new demands of the auditors and regulators.”**
*Source: Robert Anderson, Gartner Group “North American SMBs Identify Enterprise Resource Planning Preferences” October 2002
**Source: M. Yamamoto Krammer, Gartner Group “SMB Technology Spending to be Lethargic in 2003”, August 2002
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BI is high on the list of SMB priorities
1 2 3 4 5
PTXs
MES
Wireless ERP (Inventory)
Multinational Features
SPO
E-Procurement
Industry Functionality
Integrated ERP/SCM
HR Self-Service
Internet Component Architecture
Online Billing/Payment
Portals
Integrated ERP/CRM
Web Services
EAI
BI/Analytics/CPM
Scale of 1 to 5, with 1 = least important and 5 = very important.
*Source: Robert Anderson, Gartner Group “North American SMBs Identify Enterprise Resource Planning Preferences” October 4, 2002
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Agenda
Business Intelligence Defined
Relevance to Small and Midsize Business
SAP Business Intelligence for SMBs
Customer Experience: Integrity Media, Inc.
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mySAP BI – The Solution at a Glance
mySAP Business Intelligence
is an enterprise-class, complete, open and integrated solution that
delivers actionable insights.
Data acquisition, data warehousing, OLAP, planning framework, BI tools, dashboards and
analytical applications; with pre-configured content using best-practice models.
Open, well documented APIs and interfaces along with full functionality to integrate structured and unstructured, heterogeneous data
Scalable and reliable BI solution that is tightly integrated with SAP NetWeaver, source
transactional systems and partner’s complementary tools
Support decision-making requirements of the entire enterprise regardless of data sources of access methods
Convert data into information, and ensure information is delivered at the right time to the right person in
the right format to support business decision making.
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mySAP BI – Key Capabilities
Data Warehousing (SAP BW Administrator Workbench) Extraction, transformation, and loadingData warehouse managementBusiness modeling
BI Platform Online analytical processing (OLAP)Data Mining/AlertingMeta Data RepositoryPlanning Framework
BI Suite of Tools (SAP BW Business Explorer)Query DesignManaged Reporting and AnalysisVisualization – Web Application DesignCollaboration
Measurement and Management Business ContentAnalytical ApplicationsCorporate Performance Management
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Where mySAP BI fits in the SAP Product Suite
mySAP SCM
mySAP PLM
mySAP SRM
mySAP CRM
mySAP ERPAnalyticsFinancials
Human ResourcesCorporate Services
Operations
Maintenance & Quality
Inventory & Production
Sale
s O
rder
&
Dis
trib
utio
n M
anag
emen
t
Purchase Order
Managem
ent
SAP NetWeaver
mySAP Business Suite
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Opinions about mySAP Business Intelligence
William H. Inmon, „the father of data warehousing“ about mySAP BI:
"...No other vendor has the same reach across all the environments in a comprehensive manner. Some vendors have software. Other vendors have hardware. But in terms of forming a complete picture across the entire corporate information factory landscape no other vendor can compete.....“.
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mySAP BI
Complete and Open SolutionAccess to timely and insightful informationEnables collaboration to optimize and align business
Support for business decisions at all levelsOperational, tactical or strategicReady-to-start templates with predefined KPIs
ScalableFrom static reports to interactive analysisDesktop or web-based
Comprehensive tool-setFor query design, reporting and analysisWeb application design
Fast deployment of personalized information Integration into the Enterprise PortalRole and business process specific information
User Access: anytime, anywhereAnalyze information within a web browser, on any device (PC or mobile)
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SAP Best Practices for BI: An Implementation Enabler for SMB
SAP Best Practices for BI allows SMB customers to quickly implement reporting and analytics capability to support them in the operation and management of their businesses.
Provides step-by-step instructions on connecting and activating popular reporting scenarios through standard SAP Business Content
Supports activation at the scenario level; activate only the reporting/analytic content that is needed
Allows faster implementation timeline
Reduces implementation risk
Enables the expansion of analytics capability as the business grows
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SAP Best Practices for BI Deliverables
Documentation
Best Practices Scenario Installation GuideBest Practices Configuration Guide Step-by-step guide to be usedtogether with the configuration role
BP Scenario descriptions
BP Business process procedures
Definition and documentation of integrated business processes
All these deliverables can be found on the SAP Best Practices for BI documentation CD
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Navigate content via easy Web interface
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SAP Best Practices for BI: Configure by scenario
SAP R/3 Scenarios Financials
Controlling - Profitability Analysis Profit Center AnalysisAccounts Receivable Analysis Accounts Payable Analysis General Ledger Analysis Asset Accounting Analysis Cost Center Accounting Analysis Product Cost Controlling Analysis
Sales & LogisticsSales AnalysisPurchasing Analysis
Production / ManufacturingProduction Plan/Actual Analysis Production Period/Specific Analysis Capacity Load Utilization Status of Manufacturing Orders
mySAP Scenarios CRM
Lead Analysis Activities Analysis Customer Interaction Center (CIC)
SRM Analysis
Advanced Planner and Optimizer Demand Planning Analysis APO Resource and Operation Data Analysis
Recent additions:AR/Sales analysisInventory analysisComing soon - Billing Booking Backlog
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SAP Best Practices for BI – Benefits
Fast and easy implementation facilitates quick ROI for existing customer
Easily adapted to handle future requirements
Activates SAP Standard Business Content to provide reporting/analytics scenarios that SMBs need
Scenario Based implementation tools and accelerators to support rapid implementation
Built-in flexibility activate only those scenarios that are needed
Allows expansion of your reporting/analytics capability
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Agenda
Business Intelligence Defined
Relevance to Small and Midsize Business
SAP Business Intelligence for SMBs
Customer Experience: Integrity Media, Inc.
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Overview of Company
Established in 1987Integrity Media, Inc. is a media/communications company that produces, publishes and distributes Christian music, books and related products. Integrity’s products are sold primarily through retail stores and direct to consumers throughout the United States and in 167 other countries. The Company is headquartered in Mobile, Alabama, and its common stock is listed on The Nasdaq National Market under the symbol “ITGR.”Founded primarily as a direct-to-consumer music club in 1987, the company, then known as Integrity Music, grew into one of Christian music’s biggest success stories. By 1995, the company had become Integrity Incorporated and had established itself as a leading producer of praise and worship music with life-to-date sales of over 80 million units of its CDs, cassettes, songbooks, tracks, etc.Today, in addition to the Integrity Publishers and INO offices in Tennessee, Integrity Media includes subsidiary offices in the United Kingdom, Australia, Singapore and South Africa along with a Latin American sales division located at its headquarters in Mobile, Ala.
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Key Business Drivers
Why did Integrity need an BI solution?
Integrity Media intends to be able to provide better customer service By combining SD and FI/AR transactions on a single report showing customer's balances and payment histories.Integrity Media intends to utilize BI to analyze accounting information based on criteria that is not easily available in R/3. For example: P&L information by multiple material attributes.
Integration with R/3Already owned as part of the SAP Business SuiteAvailability of Best Practices for Business Warehouse
Why we choose mySAP Business Intelligence
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Next Presenter
Melody MoatesSolution Engineer, IDS Scheer SIGMA
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SAP Solution Implemented
mySAP BI Implemented
Using most of the “Best Practice” scenarios from Best Practice for BI v. 3.1. More specifically, we are using the cross-functional infocube that include data from FI/AR and SD. This cube gives visibility to customers’ sales and payment history with an aging analysis.
Implementation
The implementation is in currently in process. We are using Best Practice for Business Intelligence v. 3.1.
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Key Benefits and Lessons Learned
Benefits
Integrity Media has a very large customer database. Moving sales and accounting analysis to the Business Warehouse server will improve R/3 system performanceAnd will provide better reporting performance.
Lessons Learned:
The technical landscape can be the biggest challenge. Having a basis person who is familiar with the issues that may arise is crucial to maintaining a project schedule.
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Moving Forward
Next Steps
Currently working on implementing Best Practice for Business IntelligenceWe are installing a variety of scenariosWill be training the end users in the coming weeksIntegrity Media is scheduled to be productive with Business Warehouse by January 1, 2004
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SAP Best Practices for BI – Benefits
Fast and easy implementation facilitates quick ROI for existing customer
Easily adapted to handle future requirements
Activates SAP Standard Business Content to provide reporting/analytics scenarios that SMBs need
Scenario Based implementation tools and accelerators to support rapid implementation
Built-in flexibility activate only those scenarios that are needed
Allows expansion of your reporting/analytics capability
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Additional Information:
Visit us at:
http://service.sap.com/BI
http://www.sap.com/bestpractices
http://www.sap.com/smb
Join us for the final Webinar in the series:
November 12: Upgrade Strategies for Small and Midsize Businesses: Getting Ready for the Next Level of Integration Registration: www.sap.com/fm/smb_fall
Order: SAP Best Practices for BI in SAP Shop: Material # 50062084
Download from http://service.sap.com/installations Best Practices
SAP AG 2002, Business Intelligence for Small and Midsize Businesses 27
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