Are you missing

the critical

business insights

you can only see

with a map?

intlstrat

Joe Bosurgi

Intlstrat.com

The human eye-brain

system is designed to

assess options and

make decisions

visually.

This makes maps a

natural tool for

comprehension.

intlstrat

Here are 4 examples of

specific types of maps that

can help you navigate

business decisions…

① ② ③ ④

intlstrat

① ② ③ ④ Single-variable maps

IP address density surface for the London area, from "Analysing the

Geography of Internet Address Space" by Martin Dodge and Narushige

Shiode (塩出徳成)

Sometimes a straightforward

mapping of one variable to

location is all you need

intlstrat

IP address density surface for the London area, from "Analysing the

Geography of Internet Address Space" by Martin Dodge and Narushige

Shiode (塩出徳成)

Where should you first pursue opportunities in mobile payments, e-commerce, and digital products?

① ② ③ ④ Single-variable maps

Sometimes a straightforward

mapping of one variable to

location is all you need

intlstrat

① ② ③ ④ Multi-variate maps

intlstrat

Size of bubbles

conveys metro

market size and

color, nationality,

via MicroSoft

GeoFlow (Image -

Curtis Wong,

Microsoft)

What’s the market size vs. local regulatory compliance cost in different national markets?

① ② ③ ④ Multi-variate maps

Size of bubbles

conveys metro

market size and

color, nationality,

via MicroSoft

GeoFlow (Image -

Curtis Wong,

Microsoft)

intlstrat

OECD Flow

Map eXplorer

shows a decade

of import/export

for 4000+

commodities/20

0+ countries in

time slices

① ② ③ ④ Flow Maps

intlstrat

What are the hidden time-based patterns in complex trade flows?

① ② ③ ④ Flow Maps

OECD Flow

Map eXplorer

shows a decade

of import/export

for 4000+

commodities/20

0+ countries in

time slices

intlstrat

This SAP-ESRI

map aggregates

& shows you

info about any

area you

choose among

5M+ points of

interest in real-

time

① ② ③ ④ Business mapping on your phone

intlstrat

How can I get customized location-based business info anytime on my phone?

① ② ③ ④ Business mapping on your phone

This SAP-ESRI

map aggregates

& shows you

info about any

area you

choose among

5M+ points of

interest in real-

time

intlstrat

To learn more, click through to the blog series…

…or contact me directly: jbosurgi@instlstrat.com

Intro

Single-variable maps

Multi-variate maps

Flow maps

On-the-go business

mapping on your phone

Part 1

Part 2

Part 3

Part 4

Part 5