business insider social media analytics presentation: @sapountzis lessons from sap
DESCRIPTION
Presentation describing SAP's journey in social media analytics. Given at Business Insider's Social Media Analytics conference on November 1, 2011 in New York http://www.businessinsider.com/category/social-media-analytics-2011TRANSCRIPT
Social Media Analytics:Lessons from B2B
Ted Sapountzis, Vice President Social Media Audience Marketing@sapountzis
People to People
© 2011 SAP AG. All rights reserved. 2
Who Is SAP?
170K customers across 25 industries and 120 countries
2.5M members in the SAP Community Network
© 2011 SAP AG. All rights reserved. 3
Measuring Success In Social MediaWhat have we learned?
2Don’t try to outsmart yourself
1Differentiate, but be consistent
3Invest wisely
© 2011 SAP AG. All rights reserved. 4
Differentiate, But Be ConsistentThree key dimensions to keep in mind
Reach
Take Action
Engage
Advocate & Share
Stage
1
Awareness
Demand
Gen…
Use Case
…
Channel
Sentiment
Repeat visitors
Comments
© 2011 SAP AG. All rights reserved. 5
Don’t Try To Outsmart YourselfLess is more
Vs.
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© 2011 SAP AG. All rights reserved. 6
Invest WiselyFour things to keep in mind
Think use cases, not tools
Don’t be afraid to experiment
OK to outsource, but build plan to in-source
Pick partners wisely, one size does not fit all
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