business innovation power point with images
TRANSCRIPT
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The Problem With Smart
People
http://www.bbc.com/capital/story/20140528-the-
problem-with-smart-people
Raza Zaman Prof. Klinkowstein
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Raza Zaman Prof. Klinkowstein
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Raza Zaman Prof. Klinkowstein
• Assume they’re smarter than their peers (ego)
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• Everyone has a different thought process,
just because they think they’re right,
doesn’t mean they’re right.
Raza Zaman Prof. Klinkowstein
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• “The smartest guys in the room”, doesn’t
equal success, remember Enron?
Raza Zaman Prof. Klinkowstein
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• Observe people, in particular, within Vanderpoel Hall (Honors College)
Raza Zaman Prof. Klinkowstein
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Ethnographic ResearchPictures
Raza Zaman Prof. Klinkowstein
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Ethnographic Research Pictures
Raza Zaman Prof. Klinkowstein
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Ethnographic Research Pictures
Raza Zaman Prof. Klinkowstein
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Ethnographic Research Pictures
Raza Zaman Prof. Klinkowstein
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Ethnographic ResearchPicture
Raza Zaman Prof. Klinkowstein
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Ethnographic Research Pictures
Raza Zaman Prof. Klinkowstein
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Ethnographic Research Pictures
Raza Zaman Prof. Klinkowstein
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Ethnographic Research Pictures
Raza Zaman Prof. Klinkowstein
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Ethnographic ResearchObservations
• Settings
–Students studying
–Classroom environment
Raza Zaman Prof. Klinkowstein
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Ethnographic Research Observations
• Observe students study habits
–How long?
• Students who felt need to excel over peers studied for longer amount of time
Raza Zaman Prof. Klinkowstein
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Ethnographic Research Observations
• “Smartest” student often involved in arguments with professor
• Seen as a nuisance among peers
Raza Zaman Prof. Klinkowstein
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Ethnographic Research Observations
• Study Methods
– Students either study alone or with others
– Memorizing facts from text books
– Notes, summarizing chapters
Raza Zaman Prof. Klinkowstein
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Ethnographic Research Observations
• “Smartest” student tends to portray cocky behavior
• Disagreements on facts, who is right, who is wrong
• Displays stubbornness, difficult to see other point of view
Raza Zaman Prof. Klinkowstein
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Ethnographic Research Findings
• Negative connotation with the “smartest” student
• Peers get annoyed
• Cockiness, ego showed upon discussion
• Difficulty recognizing other points of views
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Ethnographic Reading Summary TSA Checkpoint Evolution
• IDEO implements Ethnographic research to help TSA
Raza Zaman Prof. Klinkowstein
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Ethnographic Reading SummaryTSA Checkpoint Evolution
• Proper steps to conduct Ethnographic Research (Used by IDEO in TSA Case)
Raza Zaman Prof. Klinkowstein
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Ethnographic Reading SummaryTSA Checkpoint Evolution
• IDEO improved environment for TSA and passengers, TSA trained in using Ethnographic Research to eliminate threats
Raza Zaman Prof. Klinkowstein
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Ethnographic Reading SummaryEthnographic Research-Who are the users?
• What is Ethnographic Research? (Dictionary Definition)
Raza Zaman Prof. Klinkowstein
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Ethnographic Reading SummaryEthnographic Research-Who are the users?
• Overtime Ethnographic Research has become essential in creating user friendly design
Raza Zaman Prof. Klinkowstein
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Ethnographic Reading SummaryEthnographic Research-Who are the users?
• Difference between Market and Ethnographic research
Raza Zaman Prof. Klinkowstein
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Ethnographic Reading SummaryEthnography Goes Mainstream
• Designers in various industries have begun to rely off of Ethnographic Research
Raza Zaman Prof. Klinkowstein
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Ethnographic Reading SummaryEthnography Goes Mainstream
• Becoming more common in every type of business, allows for more personal, intricate research
Raza Zaman Prof. Klinkowstein
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Ethnographic Reading SummaryEthnography Goes Mainstream
• Positive aspects of Ethnographic Research, how it provokes unconventional thinking which can lead to better ideas and design.
Raza Zaman Prof. Klinkowstein
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ImagesRaza Zaman Prof. Klinkowstein
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Blurred Images
Raza Zaman Prof. Klinkowstein