business in networks by antony mayfield at internet world kongress munich
TRANSCRIPT
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Brilliant Noise
BUSINESS IN NETWORKS@ A M AY F I E L D AT I N T E R N E T WO R L D KO N G R E SS ON 1 2 .0 4 .1 1
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DIGITAL MARKETING IS ON THE FRONTLINE OF
A BUSINESS TRANSFORMATION
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BUSINESS AS USUAL
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REVOLUTION AS USUAL
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DATA DELUGE
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EVERYWHERE WEB
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Brilliant Noise
MARC ANDREESEN:6 months.. .
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THRESHOLD CONCEPT...
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What you know or don't know about how networks work can influence how much freedom, wealth and participation you and your children will have in the rest of this century.
Howard Rheingold
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TV BUT BETTER
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Think of the web as an expanding
sphere...
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NOW IT HAS REACHED OUR
PERSONAL LIVES
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Image: Bestario.org
FOR NOW, WE CALL THIS SOCIAL MEDIA
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Brilliant Noise
JOHN HAGEL:Edge-to-core
speeding up.. .
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Brilliant Noise
HYPECYCLES
Source: Gartner
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WELCOME TO THE ERA OF
COMPLEXITY BUSINESS
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HALF OF MY DIGITAL STRATEGY
IS BASED ON PSEUDOSCIENCE
(BUT I DON’T KNOW WHICH HALF)
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EARNED MEDIA
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ATTENTION MARKETS
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NUMBERS + STORIES
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DIGITAL BROADENS MARKETING’S ROLE
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NETWORKS DEMAND A CONNECTED BUSINESS
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. . .AND CHANGE SOMETIMES COMES QUICKER THAN WE
THINK
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T H E W O R L D ’ s M O S T P O P U L A R
F A I L U R E
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http://goo.gl/fLYOj
P E R E S T R O I K A( R E S T R U C T U R I N G )
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A STORY OF
C O M M A N D &
C O N T R O LUNDER PRESSURE
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TODAY, THE STORY OF ORGANISATIONS IS ONE OF
B U R E A U C R A C YVS
N E T W O R K S
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HOW TO MAKE A
L O O PANALYSIS OF YOUR ORGANISATION
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L O N G T E R M5 - 10 YEARS
POLITICAL | ECONOMIC | SOCIAL | TECH
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O P E R AT I O N SNEXT FOUR QUARTERS
EVERY FUNCTION FROM MARKETING TO HRRISKS | OPPORTUNTIES | COST SAVINGS
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O R G A N I S AT I O NHOW DO YOU PEOPLE WORK TOGETHER?
SHARING INFORMATION
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P E O P L EPRIVATE vs PUBLIC
PERSONAL vs PROFESSIONAL SKILLS AND LITERACIES
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http://goo.gl/zFoy3
HOWARD RHEINGOLD:
Digital l iteracies.. .
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ME AND MY WEB SHADOW
How to Manage YourReputation Online
meandmywebshadow.com
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3 S U P E R S K I L L S
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SUPERSKILL #1NETWORKS
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http://connectedthebook.com/
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SUPERSKILL #2SHARING
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http://goo.gl/c51yY
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SUPERSKILL #3FOCUS & FLOW
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pomodorotechnique.com
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SUPERSKILL #1
NetworksSUPERSKILL #2
SharingSUPERSKILL #3
Focus & flow
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HOW TO
S C A L E NETWORK SKILLS, IDEAS, METHODS
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F R A M E W O R K
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BOTH THE PROCESS AND THE MAINTAINING OF A
F R A M E W O R KCREATE OPPORTUNITIES FOR CHANGE
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NETWORKS + HIERACRCHY
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"Only a crisis – actual or perceived – produces real change. When that crisis occurs, the actions that are taken depend on the ideas that are lying around.”
Milton Friedman
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ARE YOU A COMPLEXITY ERACEO?
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KEEP IN MIND
N E T W O R K S PERFORM AN ORGANISATIONAL
A N A L Y S I S AND DEVELOP YOUR OWN AND COLLEAGUES’
L I T E R A C Y
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@AMAYFIELDANTONYMAYFIELD.COM
Brilliant Noise
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