business impact solutions
DESCRIPTION
How we use models, maps and hats to help businesses plan, think, understand and do.TRANSCRIPT
Ph 07702 870240Creating & implementing insight led marketing strategies with real commercial impact
© Business Impact Solutions 2012 [email protected]
An Introduction
Using Maps, Models & Hats to:
“Plan, Understand, Think, Do”
www.businessimpactsolutions.co.uk
Ph 07702 870240Creating & implementing insight led marketing strategies with real commercial impact
© Business Impact Solutions 2012 [email protected]
“Plan” your business model.
www.businessimpactsolutions.co.uk
Ph 07702 870240Creating & implementing insight led marketing strategies with real commercial impact
© Business Impact Solutions 2012 [email protected]
Always good to have a marketing plan - but
keep it simple otherwise no one will read it - or follow it.
www.businessimpactsolutions.co.uk
Ph 07702 870240Creating & implementing insight led marketing strategies with real commercial impact
© Business Impact Solutions 2012 [email protected]
“Understand”
www.businessimpactsolutions.co.uk
Ph 07702 870240Creating & implementing insight led marketing strategies with real commercial impact
© Business Impact Solutions 2012 [email protected]
Opportunity focused SWOT
www.businessimpactsolutions.co.uk
Ph 07702 870240Creating & implementing insight led marketing strategies with real commercial impact
© Business Impact Solutions 2012 [email protected]
“Think”
www.businessimpactsolutions.co.uk
Ph 07702 870240Creating & implementing insight led marketing strategies with real commercial impact
© Business Impact Solutions 2012 [email protected]
De Bono's Six Thinking Hats
www.businessimpactsolutions.co.uk
Ph 07702 870240Creating & implementing insight led marketing strategies with real commercial impact
© Business Impact Solutions 2012 [email protected]
De Bono's Direct Attention Thinking Tools
www.businessimpactsolutions.co.uk
Ph 07702 870240Creating & implementing insight led marketing strategies with real commercial impact
© Business Impact Solutions 2012 [email protected]
Marketing strategy at its simplest - with thanks to Igor Ansoff
www.businessimpactsolutions.co.uk
Ph 07702 870240Creating & implementing insight led marketing strategies with real commercial impact
© Business Impact Solutions 2012 [email protected]
Not all customers are equal - some are worth spending more time on than others!
www.businessimpactsolutions.co.uk
Ph 07702 870240Creating & implementing insight led marketing strategies with real commercial impact
© Business Impact Solutions 2012 [email protected]
“Do”
www.businessimpactsolutions.co.uk
Ph 07702 870240Creating & implementing insight led marketing strategies with real commercial impact
© Business Impact Solutions 2012 [email protected]
Understanding your brand values
www.businessimpactsolutions.co.uk
Ph 07702 870240Creating & implementing insight led marketing strategies with real commercial impact
© Business Impact Solutions 2012 [email protected]
Elevator Pitch - difficult questions but so important!
www.businessimpactsolutions.co.uk
Ph 07702 870240Creating & implementing insight led marketing strategies with real commercial impact
© Business Impact Solutions 2012 [email protected]
Sending lots of emails is easy, but watch out for these.
www.businessimpactsolutions.co.uk
Ph 07702 870240Creating & implementing insight led marketing strategies with real commercial impact
© Business Impact Solutions 2012 [email protected]
Creating a website is far from easy - watch out for these.
www.businessimpactsolutions.co.uk
Ph 07702 870240Creating & implementing insight led marketing strategies with real commercial impact
© Business Impact Solutions 2012 [email protected]
Finally - score yourself out of 10 on each of these.
www.businessimpactsolutions.co.uk
Ph 07702 870240Creating & implementing insight led marketing strategies with real commercial impact
© Business Impact Solutions 2012 [email protected]
www.businessimpactsolutions.co.uk
Blog: http://businessimpactsolutions.wordpress.com