business impact of digitisation - sas institute · 2016-05-11 · value at 65 % stake larger than...
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Andreas Moser
Head of Digitization Switzerland, Cisco Systems
@DigitalMoser
May 10, 2016
Business Impact of Digitisation
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“ The future is here…it’s just not evenly distributed” William Gibson
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Speed of Innovation
0
60
iPhone 1 in 2007; Mobile app economy
$100B in 2015; 10M developers
15B 50B (1M/hr) 500B connected-40% traffic M2M
Hyper-Connectivity
Lowered Costof Innovation
$5M in 2000 $5K in 2015
Increased Volume of Innovation
$50B venture funding
Market Disruptors
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#1Technology
#2Media /
Entertainment#3Retail
#4Financial Services
#5Tele-
communi-
cations
#6Education
#7Hospitality /
Travel
#8Manufacturing
#9Healthcare
#10Energy
#11Oil & Gas
#12Pharma-ceuticals
Source: Cisco & IMD Global Center for Digital Business Transformation
Digital Vortex
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ignore proactive
4/10Companies will be displaced by
digital disruption in the next 5 years
45% 25%Source: Cisco & IMD Global Center for Digital Business Transformation 5© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5
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Top Industries, Ranked by Value at Stake (2015–2024)
0
1
2
3
4
5
6
7
Manufacturing FinancialServices
Retail ServiceProvider
Healthcare Oil and Gas
Trillions
$6.4T
$3.1T $2.8T
$2.0T$1.4T $1.1T
Industry View of Value at Stake
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Ev
olu
tio
nR
ev
olu
tio
n
Optimisation Disruption
Optimise
Core
Competence
Improvement
Service
Orientation
Value creating
chain
integration
Transform
GTM Change
Disrupt
Platform
(Shared
Economy)
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65%Value atStake
larger than2013
Cross-
Industrial Value
Creation
Value
Shifts –
from “the
disrupted” to
“the disruptor”
Source: Cisco, A Roadmap to Digital Value in the Private Sector. Digital Value at Stake Analysis, 2015-2024
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What industries will self-driving cars disrupt?
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Media / Entertainment
Energy
Retail
Public Transportation
Parking Garages
Insurance / Financing
Airlines
Automotive/Manufacturing
HealthcareHotels
Taxis
One disruption can redefine many industries
Auto repairs / Auto parts
Real Estate
Law Enforcement
Education
Source: Cisco & IMD Global Center for Digital Business Transformation
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Connectivity SecurityAnalytics
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Everything will be connected, generate data and talk securely.
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It’s going to take a lot of connectivity
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From Data Centers…to Centers of Data
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Sensor Edge Data Center
Data analytics at…
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Traditional ApproachTake Data to the Processing
ProcessingProcessing
Fog Node
IoT
Device Processing
Fog Node
Processing
IoT
Device
Optimal Approach for IoTTake Processing to the Data
Data analytics at…
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Cost Value
To compete by offering the customer a lower cost or other
economic gains
ExperienceValue
Compete by offering the customer a superior
experience
Platform Value
Compete by creating network
effects that benefit customers
$
Source: Cisco & IMD Global Center for Digital Business Transformation
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