business ideas 2015

Entrepreneurship @ NU 2015

Wai Chamornmarn

2. Business Idea

Entrepreneurship @NU 2015

Introduction


Big Ideas


Suntory Whisky 3-D printed the world's most incredible ice cubes


Business Creation


Business Creation & Start-up Process Adapted from Deakins (2006)

•  Idea formulation

•  Opportunity Recognition

•  Pre-start Planning and Preparation

•  Entry and Launch

•  Post-entry Development


Where can you find BIG IDEAs ?


Business Idea


What is the best business idea for me


Case 1 IKEA


•  มองอนาคต •  Foresight


The first ……… in thailand that make a big change.


Generic Foresight Process


Smart Traffic Management Increases Infrastructure Efficiency

© Siemens AG, CT SM

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Specific Transportation Trends: n  Cost Reduction in Rail Operation n  Efficiency in Road Utilization

� Gate-free, Electronic Fare Management

systems � Automatic Passenger Counting solutions � Automated, demand-oriented systems

for train operation

� Advanced highway maintenance planning systems

�  Infrastructural systems to support collision avoidance

� Smart, cost-efficient systems for traffic detection

� Advanced planning and control systems for Traffic Management

�

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C O

R P

O R

A T

E

T E

C H

N O

L O G

Y

Health

Patient-Centric Healthcare

Integrated Services

Theranostics

Bio-, Nano-, Info- Technologies

© Siemens AG, All Rights Reserved.


New perspectives to see the business


Trend


Combination


ตัวอย่าง


Cordyceps sinensis Shroom TECH Sport battles fatigue


Cordyceps sinensis


New Perspectives


A Theory of Hybrids

66 Copyright Clayton M. Christensen 4/8/15

Perf

orm

ance

Time

Disruptive Innovations

Time Peapod: Are there customers that would love a car that won’t go far, and won’t go fast?

Competing on cost, design, reliability, and performance on

the California Freeway

Tesla $100,000

Prius Hybrid


Missing


Product/market evolution


Current System

New System

Fundamental Limit of Capability

Time

Evolution Trends

Target

Taking a jump to a new stage in the trend(s)

Value = B-(C+H+I)


Smaller: The Evolution of the Disposable Nappie

The 1940s – The Floater The 1960s – Pampers!

The 1980s – Super-Absorpent The 2000s – Another 60% smaller!


Product evolution


Nine Boxes


From What exists to What’s coming


Business Idea and Context


Business Idea and Business Model


Business Idea 1: Coating


There are also architectural fluorine resin paint. Are you interested? Nitto Kasei / KATSUMURA


fluorine resin paint The four parts of an Air Roof tile: 1. High durability fluorine coating The properties of the fluorine coat offer distinguished durability and wear resistance. 2. Ceramic paint (top coating) The highest organic grade top coating helps stop damage to the color of the tile. 3. Ceramic paint (base coating) Inorganic base coating that binds the FRC base material strongly to the ceramic top coat. 4. Coloration FRC base material The tough hybrid material FRC base.


Business Idea 2: Waterstop


•  Waterstops are static seals used between joints in concrete structures to prevent the passage of water or other fluids. The waterstop is embedded in the concrete or across and/or along the joint. In order to select the right waterstop for the application there are several things to consider. These include, the structure type, joint type, joint movement type, chemical containment requirements, and the method for securing the waterstop in position (hog rings, grommets, etc.)


Business Idea 3: Pen Generation 5


digital pen


e-pens mobile notes


Using with mobile phone


Business Idea 3: Toothbrush development


The i-Toothbrush by Philips: Sonicare DiamondClean


The Soladey-3 is an ionic toothbrush that easily removes plaque and cleans teeth by a simple electron reaction. When light is absorbed by the embedded solar panel, and you begin to brush your teeth, electrons are transmitted through the water to your teeth via the titanium oxide semiconductor. This reaction is not felt by you, but it makes the plaque unstable and easy to remove.


New Ultrasound Toothbrush Powers Brushing to a New Feeling of Clean


Business Idea Evaluation


Present Your Idea in 12 Slides!

132

6

Technologies

8

Marketing and leverage

points

7

Competition

1

Title; Speaker intro; What $ you

are after

2

Company overview and elevator pitch;

Mission stmt

More solution details

5

10

Management Team

3

Problem buy-in; Market and

opportunity size

4

Your solution and products;

with benefits

9

How you make money; How much?

11

Status; Timeline;

Use of funds

12

Recap; Call-to-action