business for punks - agile business day 2016 venezia - abd16
TRANSCRIPT
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business for
punks
Marco Dussin - @MarcoDussin
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PLAYLIST
1.Build a kick-ass agile team [Ramones]
2.Fail fast [M. McLaren] 3.Do it yourself [Sex Pistols] 4.Create a customized UX [The
Clash] 5.Don’t start a business,
start a crusade [J. Watt] 6.Your brand is not yours (or
about branded interactions) [Brewdog]
7.Fans, not customers [me] 8.Don’t be cool, be yourself
[you]
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build a
kick-ass
agile team
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All punk is is attitude. That's what makes it.
The attitude.
ramones
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fail
fast
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malcolm mclaren
vivienne westwood
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What matters is this: being fearless of failure arms you to break the rules. In doing
so, you may change the culture and just possibly, for a moment, change life itself.
[Malcolm McLaren]
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do
it
yourself
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sex pistols
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sid vicious
You just pick up a chord, go twang, and you've got music.
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create a customized
user experience
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the clash
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joe strummer
Without people, you're nothing.
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ghost track
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cccp fedeli alla linea
E’una questione di qualità, o una formalità…
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don’t
start a
business,
start a crusade
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James Watt
Martin dickie
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- fondata nel 2007 - fatturato 2015 oltre £45 milioni - 2015: 2.2 milioni di bottiglie e 400 mila lattine prodotte al mese
- 2015: +154% vendite nei supermercati UK - la decima impresa di sempre in UK per velocità di crescita
- 600 dipendenti - birra spedita in 55 paesi - più di 40 bar a marchio - 46000 “equity punks” - 2016: equity for punks USA per $50 milioni
[fonte: https://www.brewdog.com/equityforpunks]
brewdog
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your brand
is not
yours, [or about branded
interactions]
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fans,
not
customers
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dont
be cool,
be yourself
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BASED ON THIS CHAPTER, I REALIZE I WOULD NOT HAVE A CAREER AS A
‘MOTIVATIONAL SPEAKER’. NOT TOO SAD THOUGH.
THEY ARE ALL JUST WORTHLESS MERCENARY SHAMANS ANYWAY.
WE SHOULD BURN THEM LIKE WITCHES
James Watt
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…k you….….….
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Marco Dussin - @MarcoDussin