business focus - january 2015

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Connecting the business and residential communities. Business Business Focus Focus Business Focus JANUARY 2015 A MONTHLY PUBLICATION OF THE WHITTIER AREA CHAMBER OF COMMERCE VOL. 21 NO. 1 New Year promises new opportunities at New Year promises new opportunities at 2015 Business Expo 2015 Business Expo New Year promises new opportunities at 2015 Business Expo Presort Std. US Postage PAID Whittier, CA Permit No. 1 8158 Painter Avenue Whittier, CA 90602 These Whittier Chamber members enjoyed business between bites during Tasty Tuesday at Crepes & Grapes Café in November. Turn to page 14 for photos from the monthly luncheon Whittier Chamber Ambassadors and volunteers were up bright and early reminding everyone to “Shop Whittier!” during the annual Uptown Whittier Holiday Parade last month. For more photos from community celebrations see page 6 “Meet us at the corner of opportunity and success” is the theme for this year’s Business Expo set for Thursday, January 29, 2015 at the Radisson Hotel Whittier. “The theme brings us back to why the Whittier Chamber exists. Our members gain countless opportunities to promote themselves all year long, and the Expo marks our kick-off,” stated 2014-15 Board President and Expo Co-Chair Shannon Gimbel-Hammer of Shannon G’s Flowers. Taking place from 4 to 7 p.m., the event will feature nearly 100 Chamber businesses representing a variety of industries, as well as local organizations and restaurants. This event is always free and open to the general public to attend. “This is one of those Chamber events you just can’t miss,” explained Expo Co- Chair Amanda Nordbak Tamburino with Nordbak’s Promotional Products. “The Expo allows you to make key business contacts, network with attendees, gain visibility, enhance your credibility, and sell your products/services to members of the business community.” The Business Expo will feature a variety of food vendors representing some of Whittier’s finest restaurants, caterers and eateries. Free samples from each vendor’s menu will be showcased. Any restaurant or caterer interested in participating should call the Chamber office for details regarding a complimentary table at the Business Expo. Another exciting feature of the Expo will be the annual $2,500 Cash Giveaway. Tickets are being sold by Chamber committee members, board members and ambassadors for $25 each. Gain extra marketing for your business by purchasing $100 worth of raffle tickets and get a FREE Sponsor Wall of Fame Street Sign with your business name and logo. “The Wall of Fame is a great way to market your business whether you have a display table or not,” explained Bonnie Watje of ACRO Printing. So get together with your co-workers, family, or friends for your chance to win! For more ticket information, call the Chamber at (562) 698-9554. Also being raffled off the night of the Expo will be a Gift Card board valued at nearly $500 and a set of Kings tickets with VIP parking donated by Republic Services. Anyone interested in purchasing an auction board square for $10 should also contact the Chamber office. “The Whittier Chamber’s Business Expo is one of the best business development tools around. We expect it to be a sold out event once again,” said Jess Montes of the Hispanic Outreach Taskforce. Table prices range from $175 – $275 and 10’ x 10’ booth prices range from $275 – $395. In addition to the Wall of Fame, other marketing opportunities include participation on the passport, and the mega marketing package. Get serious about growing your business in the New Year! This event will sell out so don’t miss out on the chance to sign up for your favorite spot! Contact Natalie at (562) 698-9554 or visit our website at www.whittierchamber.com for more information. EVENT SPONSOR EVE MEET US AT THE CORNER OF WHITTIER AREA CHAMBER OF COMMERCE 2015 BUSINESS EXPO 2015 BUSINESS EXPO JANUARY 29, 2015 Participating businesses at press time include: A Special Event • ACRO Printing Inc. • City of Whittier • Comfort Keepers • Credit Union of Southern California DialMED Home Care • First Day • H&R Block • Lady Bugs Exterminators and Pest Control • LEADS Club Macy and Thomas • Mirada Hills Rehabilitation and Convalescent Hospital • Morningside of Fullerton New York Life - Papa • Norman Blieden, CPA • Norwalk/ La Mirada Plumbing • Oakmont of Whittier Orbit Event Rentals • Radisson Hotel • Reliance Mortgage Services • Renew Massage & Skin Care RMH Dance and Productions • Rose Hills Memorial Park and Mortuary - Claudia Fimbres Rousselle Exterminators • SEACRET Skin Care • ServPro of Whittier • Shea Rehabilitation The Traveling Traveler • The Whole Child • Whittier Community Foundation • Whittier Police Department Whittier Republican Women Federated • Women and Children’s Crisis Shelter SPECIAL THANKS TO: PASSPORT TRIP SPONSOR RAFFLE REFEREE ENTERTAINMENT SPONSOR DÉCOR SPONSOR Radisson Hotel Whittier Radisson Hotel Whittier 7320 Greenleaf Ave., Whittier, CA Thank you to our Avenue of Success Participants: ACRO Printing, Inc. • First Day • Shannon G’s Flowers • MAP Property Management Merrill Lynch - David Krake • New York Life - Gabriel Papa AVENUE OF SUCCESS SPONSOR HALLWAY ROOM SPONSOR BALLROOM LANE SPONSOR PROPERTY MANAGEMENT WATER SPONSOR VENDOR SPONSOR BALLROOM BOOTH... $395 8’ x 10’ booth space, prime location in the ballroom, 2 classroom- size covered tables, 2 chairs, special signage, FREE Electricity, FREE Marketing Package BALLROOM TABLE ... $275 Prime Location In the Ballroom, 6-foot covered table, 2 chairs, special signage, FREE electricity, FREE Marketing Package BOARDROOM BOOTH..$275 6’ x 8’ booth space, prime location in the boardroom, 2 classroom- size covered tables, 2 chairs, special signage, FREE electricity, FREE Marketing Package BOARDROOM TABLE ...$175 6- foot covered table, 2 chairs, basic signage in the Boardroom HALLWAY TABLE ...... $175 6- foot covered table, 2 chairs, basic signage in the Hallway SPONSOR A ROOM! BALLROOM................ $749 BOARDROOM............. $449 HALLWAY ........ SPONSOR AN OPPORTUNITY LANE .... $399 ONLY 2 MORE AVAILABLE PROPERTY MANAGEMENT FOR MORE INFORMATION PLEASE CALL NATALIE AT 562.698.9554 OR EMAIL [email protected] TABLES AVAILABLE PRINTING SPONSOR

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Page 1: Business Focus - January 2015

Connecting the business and residential communities.

Business Business FocusFocus

Business Focus

JANUARY 2015 A MONTHLY PUBLICATION OF THE WHITTIER AREA CHAMBER OF COMMERCE VOL. 21 NO. 1

New Year promises new opportunities at New Year promises new opportunities at

2015 Business Expo2015 Business Expo

New Year promises new opportunities at

2015 Business Expo

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These Whittier Chamber members enjoyed business between bites during Tasty Tuesday at Crepes & Grapes Café in November.

Turn to page 14 for photos from the monthly luncheon

Whittier Chamber Ambassadors and volunteers were up bright and early reminding everyone to “Shop Whittier!” during the annual Uptown Whittier Holiday Parade last month. For more photos from

community celebrations see page 6

“Meet us at the corner of opportunity and success” is the theme for this year’s Business Expo set for Thursday, January 29, 2015 at the Radisson Hotel Whittier. “The theme brings us back to why the Whittier Chamber exists. Our members gain countless opportunities to promote themselves all year long, and the Expo marks our kick-off,” stated 2014-15 Board President and Expo Co-Chair Shannon Gimbel-Hammer of Shannon G’s Flowers. Taking place from 4 to 7 p.m., the event will feature nearly 100 Chamber businesses representing a variety of industries, as well as local organizations and restaurants. This event is always free and open to the general public to attend.

“This is one of those Chamber events you just can’t miss,” explained Expo Co-Chair Amanda Nordbak Tamburino with Nordbak’s Promotional Products. “The Expo allows you to make key business contacts, network with attendees, gain visibility, enhance your credibility, and sell your products/services to members of the business community.”

The Business Expo will feature a variety of food vendors representing some of Whittier’s fi nest restaurants, caterers and eateries. Free samples from each vendor’s menu will be showcased. Any restaurant or caterer interested in participating should call the Chamber offi ce for details regarding a complimentary table at the Business Expo.

Another exciting feature of the Expo will be the annual $2,500 Cash Giveaway. Tickets are being sold by Chamber committee members, board members and ambassadors for $25 each. Gain extra marketing for your business by purchasing $100 worth of raffl e tickets and get a FREE Sponsor Wall of Fame Street Sign with your business name and logo. “The Wall of Fame is a great way to market your business whether you have a display table or not,” explained

Bonnie Watje of ACRO Printing. So get together with your co-workers, family, or friends for your chance to win! For more ticket information, call the Chamber at (562) 698-9554. Also being raffl ed off the night of the Expo will be a Gift Card board valued at nearly $500 and a set of Kings tickets with VIP parking donated by Republic Services. Anyone interested in purchasing an auction board square for $10 should also contact the Chamber offi ce.

“The Whittier Chamber’s Business Expo is one of the best business development tools around. We expect it to be a sold out event once again,” said Jess Montes of the Hispanic Outreach Taskforce. Table prices range from $175 – $275 and 10’ x 10’ booth prices range from $275 – $395. In addition to the Wall of Fame, other marketing opportunities include participation on the passport, and the mega marketing package.

Get serious about growing your business in the New Year! This event will sell out so don’t miss out on the chance to sign up for your favorite spot! Contact Natalie at (562) 698-9554 or visit our website at www.whittierchamber.com for more information.

EVENT SPONSOR EVE

MEET US AT THE CORNER OF WHITTIER AREA CHAMBER OF COMMERCE

2015 BUSINESS EXPO2015 BUSINESS EXPOJANUARY 29, 2015

Participating businesses at press time include: A Special Event • ACRO Printing Inc. • City of Whittier • Comfort Keepers • Credit Union of Southern California DialMED Home Care • First Day • H&R Block • Lady Bugs Exterminators and Pest Control • LEADS Club

Macy and Thomas • Mirada Hills Rehabilitation and Convalescent Hospital • Morningside of Fullerton New York Life - Papa • Norman Blieden, CPA • Norwalk/ La Mirada Plumbing • Oakmont of Whittier Orbit Event Rentals • Radisson Hotel • Reliance Mortgage Services • Renew Massage & Skin Care

RMH Dance and Productions • Rose Hills Memorial Park and Mortuary - Claudia Fimbres Rousselle Exterminators • SEACRET Skin Care • ServPro of Whittier • Shea Rehabilitation

The Traveling Traveler • The Whole Child • Whittier Community Foundation • Whittier Police DepartmentWhittier Republican Women Federated • Women and Children’s Crisis Shelter

SPECIAL THANKS TO:

PASSPORT TRIP SPONSOR RAFFLE REFEREE ENTERTAINMENT SPONSOR DÉCOR SPONSOR

Radisson Hotel WhittierRadisson Hotel Whittier7320 Greenleaf Ave., Whittier, CA

Thank you to our Avenue of Success Participants:ACRO Printing, Inc. • First Day • Shannon G’s Flowers • MAP Property Management

Merrill Lynch - David Krake • New York Life - Gabriel Papa

AVENUE OF SUCCESS SPONSOR

HALLWAY ROOM SPONSOR

BALLROOM LANE SPONSOR

PROPERTYMANAGEMENT

WATER SPONSOR

VENDOR SPONSOR

BALLROOM BOOTH ...$3958’ x 10’ booth space, prime location in

the ballroom, 2 classroom- size covered

tables, 2 chairs, special signage, FREE

Electricity, FREE Marketing Package

BALLROOM TABLE ...$275Prime Location In the Ballroom, 6-foot

covered table, 2 chairs, special signage,

FREE electricity, FREE Marketing

Package

BOARDROOM BOOTH ..$2756’ x 8’ booth space, prime location in the

boardroom, 2 classroom- size covered

tables, 2 chairs, special signage, FREE

electricity, FREE Marketing Package

BOARDROOM TABLE ...$1756- foot covered table, 2 chairs, basic

signage in the Boardroom

HALLWAY TABLE ......$1756- foot covered table, 2 chairs, basic

signage in the Hallway

SPONSOR A ROOM!BALLROOM ................$749

BOARDROOM.............$449

HALLWAY........

SPONSOR AN OPPORTUNITY LANE ....$399

ONLY 2 MORE

AVAILABLEPROPERTY

MANAGEMENT

FOR MORE INFORMATION PLEASE

CALL NATALIE AT 562.698.9554

OR EMAIL

[email protected]

TABLES AVAILABLE

PRINTING SPONSOR

Page 2: Business Focus - January 2015

JANUARY 2015WHITTIER BUSINESS FOCUS WWW.WHITTIERCHAMBER.COM2

Whittier Chamber Business FocusOffi cial monthly publication of the

Whittier Area Chamber of Commerce

This publication is mailed monthly to all licensed businesses in the city of Whittier, all Whittier Chamber members and 4,500 Whittier residents in selected areas. Papers are also distributed via various community locations such as Whittier Library, Community Center, Senior Center, City Hall, etc. Total monthly readership is 20,000. We welcome comments, press releases and community interest stories. All submissions are due by the 10th of the month prior to publication. The Whittier Chamber reserves the right to approve and edit submitted material. The Business Focus is also an excellent vehicle within which to advertise! For current advertising rates or to submit an article, email Katie Galvin at [email protected] or call (562) 698-9554.

Whittier Area Chamber of Commerce8158 Painter Avenue, Whittier, CA 90602(562) 698-9554 • (562) 693-2700 FAX

[email protected]

2014-2015BOARD OF DIRECTORS

STAFF

EXECUTIVE COMMITTEE

DIRECTORS

INDEX

T A X T I P S$

Richard Scrivanich

Is Your Worker an Independent Contractor or Employee?

Ramsey Ezaki, Ezaki DentistryMiguel Granados,

Rose Hills Memorial Park & Mortuary Greg Gunter, Greg’s Auto Body

Ted Knoll, First DayKrista Lesa, The Quad at Whittier

Elizabeth Martinez, Republic ServicesGary Lee Martinez, The Traveling Traveler

Greg Nicodemus, Credit Union Of Southern California

Laurie Perschbacher, MAP Property Management

Tom Rios, Emeritus at Chateau WhittierMonique Rodriguez, PIH Health

Executive DirectorsCarol Crosby & Lyn Carty

Director of Public RelationsKatie Galvin-Surbatovic

Event & Member Relations CoordinatorNatalie Saenz

ReceptionistJessica Reyes

BookkeeperAmber Bookil-Lawrence

PresidentShannon Gimbel-Hammer,

Shannon G’s Flowers

Immediate Past PresidentBonnie Watje, ACRO Printing, Inc.

President-Elect & VP AdministrationRudy Hernandez, RMH Dance & Productions

VP Community AffairsMelanie Bickley, Whittier Brokers

VP MembershipBen Greer, GM Properties

VP Business InformationChris Hardeman, DialMED Home Care

VP FinanceDavid Krake, Merrill Lynch

VP Special EventsLa Donna Munier, Friendly Hills Bank

VP MarketingCarolyn Reggio, CAPC, Inc.

Shannon Gimbel-Hammer

PRESIDENT'S MESSAGEMake the Whittier Chamber your New Year’s Resolution Solution

Your hometown escrow company that shines above the rest!

Michelle A. Arden Terri Abbond Veronica Miranda

The question of whether a worker is an independent contractor or employee for federal income and employment tax purposes is a complex one. It is intensely factual, and the stakes can be very high. If a worker is an employee, the company must withhold federal income and payroll taxes, pay the employer’s share of FICA taxes on the wages plus FUTA tax, and often provide the worker with fringe benefi ts it makes available to other employees. There may be state tax obligations as well. These obligations don’t apply for a worker who is an independent contractor. The business sends the independent contractor a Form 1099-MISC for the year showing what he or she was paid (if it amounts to $600 or more), and that’s it.

Who is an “employee?” There is no uniform defi nition of the term. Under the common-law rules (so-called because

they originate from court cases rather than from a statute), an individual generally is an employee if the enterprise he works for has the right to control and direct him regarding the job he is to do and how he is to do it. Otherwise, he is an independent contractor.

S o m e e m p l o y e r s t h a t h a v e misclassifi ed workers as independent contractors are relieved from employment tax liabilities under Section 530 of the 1978 Revenue Act (not the Internal Revenue Code). In brief, Section 530 protection applies only if the employer: fi led all federal returns consistent with its treatment of a worker as an independent contractor; treated all similarly situated workers as independent contractors; and had a “reasonable basis” for not treating the worker as an employee. For example, a “reasonable basis” exists if a signifi cant segment of the employer’s industry has traditionally treated similar workers as independent contractors. Section 530 doesn’t apply to certain types of technical services workers.

Individuals who are “statutory employees,” (that is, specif ically identified by the Internal Revenue Code as being employees) are treated as employees for social security tax purposes even if they aren’t subject to an employer’s direction and control (that is, even if the individuals wouldn’t be treated as employees under the common-law rules). These individuals

are agent drivers and commission drivers, life insurance salespeople, home workers, and full-time traveling or city salespeople who meet a number of tests. Statutory employees may or may not be employees for non-FICA purposes. Corporate offi cers are statutory employees for all purposes.

Individuals who are statutory independent contractors (that is, specifically identified by the Internal Revenue Code as being non-employees) aren’t employees for purposes of wage withholding, FICA, or FUTA and the income tax rules in general. These individuals are qualified real estate agents and certain direct sellers.

Some categories of individuals are subject to special rules because of their occupations or identities. For example, corporate directors aren’t employees of a corporation in their capacity as directors, and partners of an enterprise organized as a partnership are treated as self-employed persons.Under certain circumstances, you can ask IRS (on Form SS-8) to rule on whether a worker is an independent contractor or employee.

If you have any questions regarding the above discussed topic or any other tax matter, please feel free to give me a call at (562) 698-9891.

Richard Scrivanich, PartnerFor Harvey & Parmelee LLP

Now that the holiday season has officially ended, you’ve probably experienced the resurgence of energy that comes with the start of a new year. For many, that means making a New Year’s resolution.

To ensure that your resolution is not all but forgotten by February, you

must fi rst choose the right resolution for the right reasons. Perhaps it is to increase your business presence in the community or to be more strategic with your marketing dollars; maybe it is to add that additional employee in order to take your business to the next level. It could be a personal goal to lose those 10 extra pounds from all the holiday treats. The key is to give some thought to what you really want and why you want it.

The Whittier Chamber has the resources to help you reach your goals, whether they are business or personal. If you are not a Chamber member, I encourage you to become one. Did you know that being part of the Chamber costs less than $1 a day? It’s the best deal in town and the rewards are great. Try our payment option which allows you to keep your expenses manageable. If you are a member, are you utilizing all the benefits of

your membership like networking, informative seminars, advertising and more? Have you made it part of your business plan to get more involved?

Call the Whitt ier Chamber at (562) 698-9554 or visit our website at www.whittierchamber.com to fi nd out more about our programs and services. Our upcoming Business Expo is a great way to start off the new year. This event provides an opportunity for you to develop leads and network with other business professionals. It will be at the Radisson Hotel on January 29 from 4-7 pm. Whether you are exhibiting or not, I hope to see you there! Be sure to take advantage of all the opportunities we have to offer and let the Whittier Chamber help make 2015 your most successful year in business.

Happy New Year to a l l and remember – at the Whittier Chamber, we mean business!

President’s Massage ............. 2

Tax Tips ................................ 2

Mayor’s Message ................... 4

10-4 Tips from the WPD ......... 5

What’s Cool In Your School .... 6

Community Celebrations ........ 6

Labor Law.............................. 7

Member Marketplace ............. 8

Restaurant Row ..................... 9

Calendar ................................ 9

Financial Update .................. 11

Holdiay Mixer ....................... 11

Around Town ...................12-13

Tasty Tuesday ...................... 14

New Members ..................... 15

Page 3: Business Focus - January 2015

JANUARY 2015 WHITTIER BUSINESS FOCUSWWW.WHITTIERCHAMBER.COM 3

www.RealtyExecutivesCornerstone.com

Ron Ridout & Meri Rama

562.698.0348

where the real estate experts are13604 Whittier Blvd, Whittier

Realty Executives Cornerstone A Formula for SuccessAlways on the Corner, Realty Executives Cornerstone

adheres to a time-tested formula of honesty, integrity

and the willingness to go the extra distance. These

core values, combined with almost 40 total years

experience, ensure the complete satisfaction of our

clients and the respect of our peers.

Meri RamaOwner

Tracy AmescuaEscrow Offi cer

Gina MartinezJr. Escrow Offi cer

Focusing On You• Fast• Friendly• Reliable• Competitive Fees

Focus Escrow is an Independent escrow with a SOLID REPUTATION. Our dedicated Team has over 60 years of combined experience specializing

in Residential and Commercial Re-sale, New Homes, For Sale By

Owners and Refi nance.

“Whittier’s #1 Escrow!”

(562) 693-0793www.focusescrow.com

13602 Whittier Blvd. Whittier, CA 90605

The City of Whittier, Whittier Area Chamber of Commerce and the Whittier Public Library present the January 2015 Business Seminar:

Space is limited; Call the Whittier Chamber at (562) 698-9554 or City at (562) 567-9320 to RSVP.

“The Essentials of Attracting and Keeping Talent”January 29, 2015

Whittier Central Library7344 Washington Avenue

from 8:30 to 10 AM

Are you intending to hire new employees this New Year or in the coming months? Are you looking to expand your workforce effectively? Or do you worry about not fi nding the right talent? Many business owners don’t realize that fi nding the best person for the job actually begins with the recruitment phase. Attend this seminar to learn:

• Different types of interviews and settings;• How to select the right candidate by asking questions that are LEGAL; and• How to save your business time and money by selecting the right candidate

T he seminar will be presented by Whittier Chamber member Brenda M. Trujillo, Sr. Partner and President at Bowen-Meyers & Associates. Ms. Trujillo has enjoyed an exciting Human Resources career that spans over 22 years of demonstrating her commitment and passion for the HR industry, quality work and customer service. Ms. Trujillo’s career began at local credit union to working for the “Happiest Place on Earth” as the West Coast Regional Human Resources Manager for the Walt Disney Imagineering/ESPN Zones Company, to currently serving as President of Human Resources Services and Talent Acquisition for Bowen-Meyers & Associates. Brenda’s clients view her as a true strategic partner and not just a consultant. Her experience with Training & Development, Executive Coaching, Performance Management, Compliance, Strategic Planning and Talent Acquisition/Recruitment make her an expert in her fi eld.

Ms. Trujillo obtained her Professional in Human Resources Certifi cation in 2006 and in her spare time is very active with Professionals in Human Resources Association (PIHRA) District 14 serving on their Board of Directors and the PIHRA Foundation serving on their Executive Board of Directors. She loves the beach, being outdoors, and riding her motorcycle. Brenda attended UCLA and is very faithful to her Bruins! Hear more of her story and bring home helpful tips on hiring the right fi t for your company.

Page 4: Business Focus - January 2015

JANUARY 2015WHITTIER BUSINESS FOCUS WWW.WHITTIERCHAMBER.COM4

City Of Whittier UPDATEUPDATE

MAYOR'S MESSAGE

Cathy Warner

Contact the following Lions for tickets: Alberto Montes de Oca - (562) 698-3386 • Al Campano - (562) 556-1967

Saturday, March 21, 2015 • Saturday, March 21, 2015 • 5:30 p.m.5:30 p.m.City of Whittier Community Center• City of Whittier Community Center• 7630 Washington Ave. • Whittier, CA 906027630 Washington Ave. • Whittier, CA 90602

Donation: $50

SAVE THE DATE

Annual Whittier Host Lions

The 19th

Annual Whittier Host LionsSight for Kids, etc.

Wine Tasting, Dinner Event & Auction

More than 225 volunteers from the City of Whittier, Whittier Hos t L ions C lub , Whittier Community Foundation, Nestlé U S A , o r g a n i z e r s from national non-p r o f i t K a B O O M ! , and residents of the Whittier community joined forces on Thursday, December 4 to give area kids the childhood they deserve by building a new playground at Kennedy Park. The design is based on children’s drawings created at a special design event which was held in October.

A playground is more than a playground. It’s a brain-expander, friend-maker, and muscle-builder. Play is central to a child’s ability to grow into a productive adult. It can transform children from sedentary, bored and solitary to physically, mentally and socially active. KaBOOM! works to bring balanced and active play into the daily lives of all children, particularly those growing up in poverty in America. They do this by creating great places to play, inspiring communities to promote and support play, and driving the national discussion about the importance of play in fostering healthy and productive lives (#playmatters).

200 volunteers improve lives & futures of Whittier children with play

Partners join forces to create a new playground at Kennedy Park

Currently, kids and families in communities surrounding Kennedy Park have limited access to play spaces, and the existing playground at Kennedy Park was outdated and in much need of replacement. The

new playground will bring more than 420 kids in Whittier one step closer to having the childhood they deserve. Whittier, which is a Playful City USA community, understands that play—in all its forms—is a powerful thing. In building this new playground together, more kids in Whittier will now have the opportunity to get the balanced and active play they need to thrive.

The playground is the second built by Nestlé USA and KaBOOM!. Nestlé is committed to creating a healthier generation of children and making a greater impact in the communities where their employees live and work. Through this partnership, more children will have the joyful childhood they deserve. Nestlé supports KaBOOM! in promoting and protecting a child’s right to active play at home, at school and in the community.

To learn why #playmatters, visit www.kaboom.org or join the conversation a t www. tw i t t e r. com/kaboom o r www.facebook.com/kaboom.

Despite the soggy site after two days of rain, 200-300 volunteers came to Kennedy Park for the KaBOOM! playground build on December 4. Four buses carried 160 volunteers from Nestle Company, the corporate partner in the project. Other volunteers included members of the Whittier Community Foundation, which donated funds toward the project; the Whittier Host Lions Club; and interested community members and residents of the Kennedy Park community. The playground equipment was donated by KaBOOM!, a national

nonprofi t group committed to improving playgrounds in local parks

Whittier Mayor Cathy Warner (center) cuts the ribbon at the end of the afternoon, surrounded by 250 children living in the Kennedy Park neighborhood and members of the WYN Club

Happy New Year! The Whittier City Council is looking forward to another exciting year of new businesses coming to Whittier. As a reminder of some of the successes from this past year—we celebrated grand openings throughout the City, including several in Uptown such as the Canoe Café, Fork in ’ Good, Colonia Públ ica Mexican Restaurant and The Runway. Just last month in December, we celebrated several grand openings on Whittier Boulevard with Dunkin’ Donuts, Corner Bakery Café and L.A. Fitness, as well as another drive-thru Starbucks at the northwest corner of Beverly and Norwalk Boulevards.

Th i s yea r, we have p l en t y to look forward to including the completion of Oakmont Senior Living on Whittier Boulevard (the former Harris Automotive site) just west of College Avenue. This Craftsman-style designed facility will house up to 104 residents. The City’s fi rst off-leash dog park, which will be located along the Greenway Trail at Philadelphia Street, is expected to be completed early this year. Pieology, Popeye’s Louisiana Kitchen, Smart & Final, and Vallarta Market will make their debut in 2015 as well.

Additionally, we expect to see progress with the Fred C. Nelles project. Now that the environmental impact repor t (E IR) has been completed, public hearings will be scheduled in the coming months by the Historic Resources Commission, Planning Commission, and City Council. These public hearings will provide community members an opportunity to comment on the project as a whole. The proposed

project at Nelles will include a mixed-use development by Brookfi eld Homes to include up to 750 homes and approximately 200,000 square feet of commercial development.

In other news, formation of the voting districts is moving forward. During the past two months, several meetings were held with stakeholders and community members to begin to develop potential voting district boundaries. A second round of meetings is expected in the coming weeks. Visit the City website for dates and locations of progress on the voting districts formation and upcoming meetings. All are invited to attend regardless of whether or not you’ve attended previous meetings.

On December 4, volunteers from Nestle USA, Whitt ier Community Foundation, Whittier Host Lions and students from local schools joined City staff in rebuilding Kennedy Park. With a grant from KaBOOM!, a national non-profi t organization dedicated to encouraging youth to play outside, the park was beautified with new playground equipment estimated at $75,000. The Whittier City Council would l ike to say thank you and congratulate all who participated and helped make this possible, including the many families and children neighboring the park.

As we settle into our normal routines after the busy holidays, it serves us well to take a moment to refl ect on our business practices of this past year and consider all the possibilities that lie ahead in the coming year. We encourage everyone to take time to update your goals, fi nancial projections, and marketing activities for 2015 as well as long range for the next fi ve years.

Thank you to the Whittier Uptown Association for making the holidays very special in Uptown during the month of December; the Holiday Sonata and the Holiday Parade are annual traditions that many families especially enjoyed this holiday season

May you all have a happy, healthy, May you all have a happy, healthy, and prosperous New Year!and prosperous New Year!

Page 5: Business Focus - January 2015

JANUARY 2015 WHITTIER BUSINESS FOCUSWWW.WHITTIERCHAMBER.COM 5

City Of Whittier UPDATEUPDATE

10-4 tips from the

Captain Michael Davis

Michael Davis is a Captain with the Whittier Police Department and oversees the Department’s Patrol Division. He can be reached at

(562) 567-9253 or via email at [email protected]

A lot of help when you need much more

A little help when you need a little help

Help provided 2 hours to 24 hours 7 days a weekNO LONG TERM CONTRACTS

Providing Peace Of MindTo The Whittier Community

Since 1996

www.dialmedhomecare.com

Free Consultation(562) 464-0295 or (888) 434-2563

❦ Personal Care❦ Grooming❦ Meals

❦ Errands❦ Light Housekeeping❦ Companionship

14613 E. Whittier Blvd. Suite 210Whittier, CA 90605

Head-to-Toe Suspect

Description

Swing into the new year at Swing into the new year at Club Parnell dance nightsClub Parnell dance nights

Whittier police offi cers respond to thousands of calls for service every year in Whittier. These calls vary from traffi c accidents, crime reports and suspicious persons, to serious crimes in progress such as robberies, burglaries, shootings, and assaults. Criminals fl ee the scene of their crimes in a hurry to avoid being captured by the police, however in many cases, it is the victims and witnesses who observed the suspect that are able to make the escape only a temporary one.

A key to capturing criminal offenders in these highly mobile times is the prompt and accurate reporting of important suspect information to the Whittier Police Department. If you observe a crime or suspicious activity in progress, it is important to call 911 immediately. Calling 911 will automatically display your address and phone number to the dispatcher, which will allow you to proceed directly to the crime information.

If you saw a suspect or a suspicious person, the fi rst questions you will hear from the dispatcher are “What did the person look like? Can you describe him/her to me?” For some reason, this simple question causes many callers to freeze, as they try to organize their thoughts, memories, and visual pictures into a sentence that is both helpful and timely. The description of a suspect is very important for responding offi cers,

as they scan streets in the immediate area on their way to the crime scene.

A simple method for observing and remembering the complete description of a suspect or a suspicious person is “head-to-toe.” Start at the head and observe hair color, hair style, or a hat being worn. Move down to the face and neck area and note the facial complexion, any facial hair, tattoos, scars, markings, or jewelry. If you heard the person speak, describe any accent or distinguishing speech patterns. Continue to the upper torso with a detailed clothing description. Observe the type and color of the shirt, and any distinct print or pattern. Examine the arms and hands for tattoos, markings, or jewelry. Move to the lower torso with a detailed clothing description including belt color, pant color, condition, and any distinct design or print. End with the shoes and note color, condition, and any distinct design or print.

Organizing the information from observation to reporting will allow offi cers to receive a complete and timely suspect description and hopefully facilitate a quick capture. Practice makes perfect so have a good time describing your coworkers to one another after a short observation period. You never know when your help will be needed so take the time to prepare with those around you.

Start off 2015 by enjoying evenings of learning new dance moves, followed by a dance party at Club Parnell, which will be offering a series of dance nights on Fridays at Parnell Park, 15390 Lambert Road.

Rudy and Maria Hernandez, the dance professionals from the annual “Dancing with the Whittier Stars” event, will give lessons on different styles of dancing during the series.

All dances begin with lessons from 6 to 7 p.m. and a dance party from 7 to 10 p.m. for participants to enjoy their new skills. No partner is required. The cost for each evening is $10. Light refreshments will be provided.

For more information on Club Parnell, contact Parnell Park at (562) 567-9450 or [email protected].

The schedule and type of dances for the evenings are:

January 970’s Disco January 1680’s NightJanuary 23Sock Hop

January 30Latin DanceFebruary 20Big Band:

Foxtrot, Jitterbug & Lindy

Reception and performancefeaturing the “Ambassador of Americana”

~ Showman, author, humoristCharles Phoenix

Thursday, January 29, 2015Whittier Community Theatre, 7630 Washington Avenue

Wine and Hors d’oeuvres Reception • 5:30 | Performance • 7:00Tickets:

Reception and performance: $40Performance only: $25 ($15 for students)

TICKETS GO ON SALE DECEMBER 22at Whittier Public Library

7344 Washington Avenue | 562.567.9900

A presentation of Whittier Public Library After HoursPart of the January series: California, Here I Come

Sponsored by the Whittier Public Library Foundation

562.567.9900

presented by

H O U R SAfter

whittier public library

February 27Country Western:

2-Step, Cowboy Cha-Cha & Line DanceMarch 13

Sock Hop: Swing, Rumba & MamboMarch 20

Latin Dance: Salsa, Bachata & Merengue

March 27Ballroom Night:

Waltz, Tango & Cha-Cha

Page 6: Business Focus - January 2015

JANUARY 2015WHITTIER BUSINESS FOCUS WWW.WHITTIERCHAMBER.COM6

inding Pathways Through Grief……

a journey that doesn’t have to be taken alone.

The holiday season can be one of difficulty when met with loss. Finding Pathways Through Grief

Bereavement Group allows you to receive emotional support and develop coping skills when grieving the

loss of a loved one.

Pathways Holiday Schedule:

Monday, November 17th, 2014, 7:00PM Monday, December 1st, 2014, 7:00PM

Monday, December 15th, 2014, 7:00PM Monday, January 5th, 2015, 7:00PM

Location:

Red Cross Center 6706 S. Friends Avenue

Uptown Whittier

This is a FREE community service open to all. For more information,

call: (562) 698-0304

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WHAT’S COOL IN YOUR SCHOOL

Bryant Perez entered Whittier High School with four Ds and two Fs listed on his fi nal eighth-grade report card. Academic challenges coupled with behavioral diffi culties provided little hope of him reaching graduation.

B u t d u r i n g h i s freshman year, Bryant was au tomat ica l l y placed in intervention classes and paired with a peer mentor during the school’s inaugural year of the Academic Mentor program, which provides support to at-risk students.

With his mentor’s persistence and motivation, Bryant fi nished ninth-grade with two As, three Bs and a C. He entered his senior year not only on track to graduate and completing the courses necessary for college entrance, known as the A-G requirements, but he also became an Academic Mentor.

“I was not the model student, but the Academic Mentor program inspired me to turn my life around,” said Bryant, the senior class president who plans to attend college and major in business administration. “It has been a rewarding experience to help others and be a better student in the process.”

The Academic Mentor program began as a strategic intervention initiative

Senior Class President and Academic Mentor Bryant Perez was awarded a certifi cate of merit by the Whittier Union High School District Board of Trustees for his academic and personal achievements. He is joined by Whittier High School Principal Lori Eshilian and his parents,

Jose and Claudia

COMMUNITY CELEBRATIONS

Congratulations to the members of the B2B Networking Group and friends who celebrated their offi cial ribbon cutting during Tasty Tuesday in November

Community partners from the YMCA, Activate Whittier, and the Whittier Chamber came together at Uptown Market to support the new “Healthy Picks Labeling Initiative” in December

Whittier Chamber members, City offi cials and community advocates joined General Manager Frank Norris to celebrate the much anticipated ribbon cutting at LA Fitness last month

Owner Nick Kiouftis, along with family and friends, kicked off the grand opening of the new California Grill Express restaurant now serving breakfast, lunch, and dinner in Azusa last month with a free

buffet and photobooth

It was a full house for the grand opening and ribbon cutting celebration inside the new Corner Bakery Café located at 13515 Whittier Blvd.

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in the 2011-12 school year, growing out of the school’s successful Sena to r /L ink Crew program, which focuses on building school spirit, promoting engagement and helping freshmen adjust to high school.

Under the leadership o f I n t e r v e n t i o n Coordinator Martha Arrona, the Academic Mentor program includes 198 peer mentors –

representing nearly a fi fth of the junior and senior classes – who serve in 65 classes on campus, including guided studies and math, tutor English language learners and support sophomores in science.

The fruits of this volunteer peer-to-peer support program have been signifi cant: the percentage of ninth-graders who end their freshman year on track to graduate increased from 85 percent in 2011 to 89.7 percent in 2014; student test scores and GPAs have improved; and the A-G completion rate jumped from 44 percent in 2011 to 53 percent in 2013.

“Whittier High’s data drives home the importance of our groundbreaking program in helping to keep our most at-risk freshman on track to graduate,” Principal Lori Eshilian said. “It’s touching to see students like Bryant make a turnaround and make a commitment to impacting the lives of other students.”

Page 7: Business Focus - January 2015

JANUARY 2015 WHITTIER BUSINESS FOCUSWWW.WHITTIERCHAMBER.COM 7

13617 Whittier BlvdWhittier, CA 90605

562-450-5174oakmontofwhittier.com

Oakmont Senior Living’s newest project is now under construction and scheduled to open in 2015!

Oakmont offers a wellness center and a full-time nurse to assist with all of your daily living needs in the privacy of your own home.

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NEW TO WHITTIER!

With the signing of the legislation mandating that employers provide employees with paid sick leave starting July 1, 2015, many employers are questioning what options they have to comply with the new law and how existing or newly adopted employer policies will coordinate with this new mandate.

AB 1522 (Gonzalez; D-Sherman Heights; Chapter 317) provides employers with three options by which to satisfy the requirement to provide employees with paid sick leave, thereby offering employers some fl exibility to implement a new or existing policy.

Accrual MethodThe fi rst option employers have to

provide paid sick leave is the statutory mandated accrual method that requires an employee earn one hour of paid sick leave for every 30 hours worked.

Under this option, an employer will have to track the hours of each employee to determine when the employee has accrued one hour of paid sick leave. An employer may cap an employee’s accrual at six days or 48 hours. Any accrued, unused paid sick leave must be carried over to the following year.

‘Front Loading’ PolicyThe second option for providing paid

sick leave is a “front loading” employer

Paid Sick Leave Law: A Look at Employer Compliance Options

policy that provides an employee with at least three days or 24 hours of paid sick leave, paid leave, or paid time off at the beginning of each year.

Under a front loading policy, an employee does not accrue leave during the year, as the employee receives all of the paid sick leave or paid time off on the fi rst day of the year. Under this option, an employer does not have to track the employee’s hours for accrual and does not have to carry over any unused paid sick leave.

Employer PolicyThe third option is an employer

policy that provides an employee with at least three days or 24 hours of paid sick leave in a 12-month period, year of employment, or calendar year.

Under this option, an employer can determine the accrual rate or method, so long as the annual amount provided to all employees is at least three days or 24 hours of paid sick leave, paid time off, or other paid leave.

Specifi cally, Labor Code Section 246 (e)(2) was amended into the bill at the end of session to address employers’ concern that although they generally provide at least three days of paid time off or paid sick leave each year to their employees, the accrual method may not be on an hourly basis.

A majority of employers al low

employees to accrue paid leave on a pay period basis, as it is easier to administer, especially for a large workforce, than tracking each individual employee’s hours worked.

Section 246 (e) refl ects such employer policies by stating that an employer does not have to provide sick leave in addition to what they already offer if the employer policy either:

• mirrors the accrual, carry over and use requirements set forth in AB 1522; or

• provides employees with at least three days or 24 hours of paid sick leave each year, regardless of the actual accrual rate.

Interpreting this section otherwise would essentially render Section 246 (e)(1) meaningless. Section 246 would not provide two options for an employer policy if the intent and requirement was that any employer policy had to match the specifi c accrual method set forth in AB 1522.

Moreover, Section 246 (e)(2) is not just limited to “front loading” policies, as such policies are separately recognized in the bill under Labor Code Section

246 (d). Section 246 (d) references subdivision (e) to acknowledge that an employer must have a policy for front loading, not to limit Section 246 (e)(2) to only a front loading policy.

Nothing in 246(e)(2) requires that an employer provide the three days or 24 hours at the beginning of the year; it just requires that an employer provide an employee with three days or 24 hours of paid time off or paid leave each year.

FlexibilityThese three options provide an

employer with the necessary fl exibility to determine which method of offering paid sick leave fi ts best with the employer’s specific workforce and environment. Employers have until July 1, 2015 to determine which option to utilize.

Under any of the three options, however, the employer must allow an employee to use the accrued paid sick leave or paid time off for the same purposes and under the same conditions as set forth in AB 1522. Any employer policy should reference these purposes and conditions.

L A B O R L AW

Page 8: Business Focus - January 2015

JANUARY 2015WHITTIER BUSINESS FOCUS WWW.WHITTIERCHAMBER.COM8

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Be sure to go to our website to join our e-mail list. Don’t forget to “Like” us on Facebook & follow us on Twitter for early announcements and special offers.

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Inside Latin JazzTuesday, January 13

at 8:00 pmNOTE: This is a free event!

Aloha Series

The Makaha Sonsfeaturing

Jerome Koko & Friends

Saturday, January 17 at 3:00 pm & 8:00 pm

Join us for this great night of live guitar music!

Muriel Anderson & Stanley Jordan

Wednesday, January 21 at 8:00 pm

Family Series

“Puss In Boots” Saturday, January 31

at 2:00 pm

Acoustic Revolution Showcase

This concert will feature some of Southern

Saturday, January 24 at 8:00 pm

Steve Gillette & Cindy Mangsen

Saturday, February 14at 8:00 pm

Page 9: Business Focus - January 2015

JANUARY 2015 WHITTIER BUSINESS FOCUSWWW.WHITTIERCHAMBER.COM 9

JANJAN

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JAN 1 & 2CHAMBER OFFICE CLOSED – HAPPY NEW YEAR!

JAN 7Senior Exercise Class @ Beverly Hospital – Tower Basement (309 W. Beverly Blvd.) 10 to 11 a.m. Chair aerobics for those ages 50 and older. FREE. For reservations call (800) 618-6664

JAN 8Ribbon Cutting @ Brookdale Casa Whittier (10615 Jordan Rd.) 4 p.m. FREE & open to the public! Call the Whittier Chamber for more information at (562) 698-9554

Bereavement Support Group @ Beverly Hospital (101 E. Beverly Blvd. Suite 104/105) 10 a.m. FREE & open to the public. Group provides emotional support, a safe environment to share feelings, resources, and companionship with people who understand the challenge of suffering a loss. RSVP to (800) 618-6664

JAN 9Community Dance Night @ Parnell Park (15390 Lambert Rd.) 6 to 10 p.m. “70’s Disco Night.” Learn a new dance style from “Dancing with the Whittier Stars” Rudy and Maria Hernandez. $10; light refreshments and childcare will be provided. For more information call (562) 567-9450

Special Events in JanuaryPathways Support Group @ Red Cross Center (6706 Friends Ave., Whittier) 7 to 8:30 p.m. every Monday. FREE. Contact (562) 698-0304 for more information

Caregiver Support Group @ Women’s Pavilion & Breast Center (101 E. Beverly Blvd.) 1 to 2:30 p.m. every Wednesday. Free. For reservations call (800) 618-6664

Dementia-Alzheimer’s Caregiver Support Group @ Women’s Pavilion & Breast Center (101 E. Beverly Blvd.) 10 to 11:30 a.m. every Wednesday. Free. For reservations call (800) 618-6664

JAN 13Grand Opening & Ribbon Cutting @ RAD Custom Designs (10450 Pioneer Blvd., Suite 4) 4 p.m. FREE & open to the public! Call the Whittier Chamber for more information at (562) 698-9554

JAN 14Senior Exercise Class @ Beverly Hospital – Tower Basement (309 W. Beverly Blvd.) 10 to 11 a.m. Advanced chair aerobics for those ages 50 and older. FREE. For reservations call (800) 618-6664

JAN 15Ribbon Cutting @ Brookdale Central Whittier (8101 Painter Ave.) 4 p.m. FREE & open to the public! Call the Whittier Chamber for more information at (562) 698-9554

JAN 16Ribbon Cutting @ the Institute for Baseball Studies at Whittier College, Mendenhall 310 (13406 Philadelphia St.) 12:30 p.m. FREE & open to the public! Call the Whittier Chamber for more information at (562) 698-9554

Community Dance Night @ Parnell Park (15390 Lambert Rd.) 6 to 10 p.m. “80s Night.” Learn a new dance style from “Dancing with the Whittier Stars” Rudy and Maria Hernandez. $10; light refreshments and childcare will be provided. For more information call (562) 567-9450

JAN 19CHAMBER OFFICE CLOSED in observance of Martin Luther King, Jr. Day

Senior Exercise Class @ Beverly Hospital – Tower Basement (309 W. Beverly Blvd.) 5:30 to 6:30 p.m. Advanced chair aerobics for those ages 50 and older. FREE. For reservations call (800) 618-6664

JAN 20 Grand Opening & Ribbon Cutting @ Magical Playground (7013 Greenleaf Ave.) 4 p.m. FREE & open to the public! Call the Whittier Chamber for more information at (562) 698-9554

JAN 21Wake Up Whittier Monthly Networking B r e a k f a s t @ R i o H o n d o C o l l e g e (3600 Workman Mill Rd.) 7:30 to 9:30 a.m. FREE for Whittier Chamber members; $20 for non-members. Contact Natalie at (562) 698-9554 for more information

JAN 22Grand Opening & Ribbon Cutting @ SPIRITT Family Services (8000 Painter Ave.) 4 p.m. FREE & open to the public! Call the Whittier Chamber for more information at (562) 698-9554

Bereavement Support Group @ Beverly Hospital (101 E. Beverly Blvd. Suite 104/105) 10 a.m. FREE & open to the public. Group provides emotional support, a safe environment to share feelings, resources, and companionship with people who understand the challenge of suffering a loss. RSVP to (800) 618-6664

JAN 23Community Dance Night @ Parnell Park (15390 Lambert Rd.) 6 to 10 p.m. “Sock Hop.” Learn a new dance style from “Dancing with the Whittier Stars” Rudy and Maria Hernandez. $10; light refreshments and childcare will be provided. For more information call (562) 567-9450

JAN 24“The Past & the Future of Fred C. Nelles” @ Whittier Museum (6755 Newlin Ave.) doors open at 1 p.m.; program starts at 2 p.m. FREE & open to the public. Contact Hannah Colvin at (562) 945-3871

JAN 27Tasty Tuesday Networking Lunch @ Bizarra Capital (12706 Philadelphia St.) 11:30 a.m. to 1 p.m. $10 for chamber members; $20 for non-members. Please join the Whittier Chamber for our monthly networking lunch the last Tuesday of each month. Tasty Tuesday is a great place to meet new business contacts, enjoy a delicious meal and support a local restaurant. For information contact Natalie Saenz at (562) 698-9554

JAN 28Ribbon Cutt ing & Monthly Business Mixer @ Brookdale Uptown Whitt ier (13250 E. Philadelphia St.) 4 p.m. ribbon cutting; 6 p.m. networking mixer. FREE & open to the public! Call the Whittier Chamber for more information at (562) 698-9554

Wednesday Night Live @ Shannon Center for the Performing Arts (13406 Philadelphia St.) 6 to 9 p.m. A comedy and variety show benefiting women and girls. Sponsored by Soroptimist International. Tickets are $45. For more information contact Petra Schmischke at (562) 652-3451 or v is i t the i r webs i te www.siwhittier.org

JAN 29FREE Business Seminar @ Whittier Public Library (7344 Washington Ave.) 8:30 to 10 a.m. FREE & open to the public. “Attracting & Keeping Talent” presented by Brenda Trujillo of Bowen-Meyers & Associates. To RSVP call (562) 698-9554

Annual Business Expo @ Radisson Hotel Whittier (7320 Greenleaf Ave.) 4 to 7 p.m. FREE to attend; table sponsorships vary. Don’t miss the biggest networking event in Whittier! Contact Natalie Saenz to reserve a table at (562) 698-9554

JAN 30Community Dance Night @ Parnell Park (15390 Lambert Rd.) 6 to 10 p.m. “Latin Dance.” Learn a new dance style from “Dancing with the Whittier Stars” Rudy and Maria Hernandez. $10; light refreshments and childcare will be provided. For more information call (562) 567-9450

JAN 31“Puss In Boots – A Family Series” @ The Ruth B. Shannon Center for the Performing Arts at Whittier College (6760 Painter Ave.) 2 p.vm. $10 adults; $8 seniors/children. For more information call (562) 907-4203

S M T W T F S S M T W T F S 1 2 3 4 5 6 7 8 9 1011 12 13 14 15 16 17 18 19 20 21 22 23 2 425 26 27 28 29 30 31

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JANUARY 2015WHITTIER BUSINESS FOCUS WWW.WHITTIERCHAMBER.COM10

Page 11: Business Focus - January 2015

JANUARY 2015 WHITTIER BUSINESS FOCUSWWW.WHITTIERCHAMBER.COM 11

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Representatives from the new Coby Madison Jewelers at the Whittwood Town Center enjoyed networking during their fi rst Chamber luncheon while promoting their upcoming holiday event

Whittier Chamber Ambassadors got a chance to spread some cheer during the annual Holiday Lunchtime Mixer at Hacienda Golf Club in December

Whittier Chamber members got a chance to jingle while they mixed ‘n mingled singing “The 12 Days of Membership” during the annual holiday mixer

Douglas M. Rowan, CFP®, CMFC, AIF®

Strong Dollar, Weak Dollar -- What It Means for You

F I N A N C I A L U P DA T E

How to protect your wallet and your portfolio from the effects of currency fl uctuations.

You may have heard news reports about the decline or strength of the U.S. dollar. Your reaction? Likely a yawn. But the truth is that the value of the dollar has ripple effects throughout the economy, ultimately affecting your day-to-day fi nances as well as your investments.

Making Sense of the Exchange RateWhat does it mean when the value

of the U.S. dollar has declined or increased? It refers to the amount of money you get when you exchange a dollar for another country’s currency. When the dollar rises, you get more bang for your buck. When it declines, the opposite occurs.

If you have traveled abroad, you’ve experienced the effect fi rsthand. If the dollar is weak vis-à-vis other currencies, it costs you more when visiting another country because you won’t receive as much of the foreign currency when you exchange your dollars.

Here at home, the relative strength

or weakness of the U.S. dollar affects you both in the interest rate you are charged for loans and in everyday purchases. Think about the car you drive, the clothes you wear, your cell phone, or computer. Many of these items are produced and imported from abroad. So the price you pay for these goods is going to depend on the value of the dollar.

When the dollar is strong, prices of consumer goods tend to be stable and/or increase more slowly. When the dollar is weak, prices may increase. Higher consumer prices also can lead to infl ation and higher interest rates, which can affect the rate you’ll be charged for a mortgage or car loan.

What About Your Investments?As more individuals invest overseas

as a way to stay adequately diversifi ed and to potentially benefi t from enhanced portfolio performance, currency risk is becoming a major factor to consider.1,2 For a U.S. investor, a currency gain or loss stems from a fall or rise in the value of the dollar against the currency in which the investment is made: a fall in the value of the dollar relative to the local currency will increase your return; a rise in the dollar will lower your return.

Currency fl uctuations arise from a number of factors, including the relative economic strength of each country and local political conditions. There are also indirect infl uences on exchange rates, such as trade balances, which can result in adverse movements of exchange rates and equity prices.

Managing Currency RiskPortfolio managers use three basic

approaches to manage currency risks. The fi rst approach is not to hedge at all, assuming that currency fl uctuations will wash out over a period of time; the second approach is to hedge fully, which may reduce the volatility of the portfolio. The third approach is to actively manage hedging, choosing when and how much to hedge. This approach is gaining popularity; most investment fi rms now offer some kind of currency service, and

Source/Disclaimer:1Changes in foreign currency exchange rates will affect the value of currency investments.

Foreign investments may entail greater risks than domestic investments due to currency exchange rates; political, diplomatic, or economic conditions; and regulatory requirements in other countries. Financial reporting standards in foreign countries typically are not as strict as in the United States, and there may be less public information available about foreign companies. These risks can increase the potential for losses.

2Foreign investments involve greater risks than U.S. investments, including political and economic risks and the risk of currency fl uctuations, and may not be suitable for all investors.

Douglas M. Rowan, CFP®, CMFC, AIF® is an investment adviser representative with over twenty-fi ve years of experience in the fi eld. He designs and coordinates investment portfolios to help clients in seeking to achieve their fi nancial goals and objectives. He is highly knowledgeable in the areas of investments, risk management, retirement and estate planning, and the analysis of escrow, endowment and corporate benefi t plans. He handles the multi-dimensional fi nancial affairs for a select group of families and businesses in Orange County, Los Angeles, and the Valley. (562) 945-7787 or (800) 441-0136.

rowand@fi nancialnetwork.comwww.rowanassetmanagement.comwww.quantumecon.comThe views are those of Douglas M. Rowan, CFP®, CMFC, AIF® and should not be

construed as investment advice. Additional risks are associated with international investing, such as currency fl uctuations, political and economic stability, and differences in accounting standards. All information is believed to be from reliable sources; however, we make no representation as to its completeness or accuracy. All economic and performance information is historical and not indicative of future results. Securities offered through Cetera Advisors Network, member SIPC

January 2015 — This column is produced by the Financial Planning Association, the membership organization for the fi nancial planning community, and is provided by Douglas M. Rowan, CFP®, CMFC, AIF®, a local member of FPA.

some fi rms with substantial international investments even appoint a separate manager to handle currency as a distinct asset class.

Currency fl uctuations are a fact of your fi nancial life. This article offers only an outline; it is not a defi nitive guide to all possible consequences and implications of any specifi c investment strategy. For this reason, be sure to seek advice from knowledgeable fi nancial professionals.

HOLIDAY MIXER

Page 12: Business Focus - January 2015

JANUARY 2015WHITTIER BUSINESS FOCUS WWW.WHITTIERCHAMBER.COM12

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From Maddi’s Closet is very excited to announce that its 10th “Mad Dash,” benefi tting children battling cancer, will take place in Whittier on Saturday, April 11, 2015. The theme for this 5K Run/Walk/Fun event is “The Year of the Super Heroes” in honor of the heroes who are committed to improving the lives of children from birth to eighteen years old fi ghting cancer and their families.

Donna Holmes, President and founder of From Maddi’s Closet, shares that while the committee is thrilled to be making plans for the 5K participants, they also look forward to organizing activities for the younger kids, such as the adorable 5-year-old and under Jelly Bean Relay and a special pancake breakfast.

From Maddi’s Closet anticipates approximately 200 runners/walkers (heroes) for the 5K. The race begins at La Serna High School, loops through the surrounding neighborhood, and fi nishes back on campus where the awards ceremony will be held.

The group will be reaching out to individuals, groups, organizations, and corporations to participate as a featured event sponsor in order to make this a successful event. Anyone wanting to donate or participate in the event can contact Donna by email holmesoffi [email protected] or by phone (562) 943-9402. Information and registration will be available both on the website at www.frommaddiscloset.org and on www.active.com.

The proceeds from the event will go directly toward the organization’s various projects throughout the coming year, including inpatient and outpatient programs at Children’s Hospital Los Angeles and Children’s Hospital Orange County, the FMC special needs patient

From Maddi’s Closet launches plans From Maddi’s Closet launches plans for 10th “Mad Dash” to benefi t for 10th “Mad Dash” to benefi t

children with cancerchildren with cancer

Save the date and get your tickets now to ensure the best seats for Soroptimist International of Whittier’s “Wednesday Night Live - Comedy Legends II,” on Wednesday, January 28, 2015 at the Ruth B. Shannon Center for the Performing Arts at Whittier College. Come at 6 p.m. to enjoy the silent auction and other fun activities before the show begins at 7 p.m. You are sure to have fun watching your local Soroptimists and community members act, sing, and dance. General admission is $45, and sponsorship packages start at $250. Soroptimist International of Whittier is committed to improving the lives of women and girls through service programs leading to social and economic empowerment. Funds raised from this event will benefi t women and girls through educational grants, scholarships, and community projects. For more information contact Petra Schmischke at (562) 652-3451 or visit their website www.siwhittier.org.

Soroptimists International of Whittier welcomes community to “Wednesday Night Live”

First it was the 75th birthday celebration, and now a facelift! This is, after all, California. The Gallery will be closed for the month of January for renovations. The gallery will be fi xing or replacing the parking lot, fl oor, electrical items, and anything else that an old, proud building may need for the next 75 years. Happy New Year from the Whittier Art Association! For further information call (562) 698-8710 or visit the gallery located at 8035 Painter Ave.

Renovations to take place at the Whittier Art Gallery

There is no way to go wrong with Korean food. Whether you are a carnivore or a vegetarian, like sweet or savory, like or dislike spicy fl avors, everyone has a palette for this delicious cuisine. The people of Whittier craved something new, and Woori Gumi delivered.

Before Woori Gumi was established, Owners Peter Hong and Julian Choi were head of the Japanese restaurant Joy Sushi at the Whittwood Town Center.

After a great fi ve years, Peter and Julian were inspired to go back to their roots with traditional Korean cooking. Wanting to introduce more Korean culture to Whittier, they completely renovated a crippled building, and transformed it into the bright and homey Woori Gumi Restaurant located at 8250 Painter Ave.

Woori Gumi features a variety of Korean dishes. All meals are served with fresh banchan, a selection of smaller appetizer plates with as many helpings as you want. Main dishes include Stone Bibimbap (steamed rice bowl), Soon Tofu Jjigae (silky tofu soup), and noodle soup. A wide variety of high quality meats is also available including beef ribs, marinated pork, and grilled chicken, which are all served on searing hot plates. Non-meat eaters, have no fear! Wide assortments of vegetarian dishes are also on the menu. No matter what you decide to eat, wash everything down with a crisp beer or soju – rice liquor.

Woori Gumi gives the Whittier community a taste of Korea and a sumptuous dining experience. Woori Gumi offers an attentive staff, a parking lot, and regular discounts offered for Whittier College students. It is a great place to relax with friends, family, and is highly recommended for everyone!

For more information, call (562) 696-3333 or visit www.woorigumirestaurant.com.

Guests enjoy a taste of Korea at local restaurant Woori Gumi

support programs, the Junior Advisory Board (JAB) participation at the WE CAN Spanish and English family camps for children with brain tumors, and childhood cancer research.

In 2013, Maddi’s Closet’s services reached well over 500 children. This year, with the additional funding of an inpatient Beads of Courage program, the number of lives touched with love, hope, and joy is expected to be even higher. Maddi’s Closet has no paid staff; all activities are made possible through generous volunteers. The success of these programs is credited entirely to the dedicated individuals and the generous financial support of individuals, organizations, and corporations in our community.

The Whole Child is one of the region’s premier nonprofit agencies focused on providing comprehensive mental health services to over 8,000 abused and at-risk children and their families annually, as well as housing to homeless families. Throughout its history, our agency has been a leading advocate on behalf of abused and at-risk children, innovating and expanding best practices, raising awareness, and aligning social service systems to create a comprehensive and holistic spectrum of care.

For additional information or for details about sponsorship opportunities and donations please call 562.692.0383 or email [email protected]

Alyssa, a patient at CHLA, displays her Beads of Courage along with the Maddi “Bead

of Kindness” which she received earlier this month. The lovely sixteen year old has agreed

to be an advocate for the cancer program. She smiled sweetly as she shared that “It feels

good to know that other people care about children with cancer.”

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JANUARY 2015 WHITTIER BUSINESS FOCUSWWW.WHITTIERCHAMBER.COM 13

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Posada Whittier

Back in September, Montebello High School was invited by Beverly Hospital’s Community Relations team to participate in an art class competition to design the cover of the hospital’s annual holiday greeting card. Under the direction of art instructor Jeannie Williamson, forty eight students accepted the challenge. Mrs. Williamson embraced the scenario and made the project resemble an advertising agency’s project with Beverly Hospital as their client.

When a l l t he en t r i es we re presented, community volunteers and hospital administrators met to select the top three winners. The contest was judged based on the integrity of the designs submitted, and how well the artwork depicted the holiday season surrounding care and community.

On December 4, school principal Jeff Schwartz joined Alice Cheng, Interim CEO of Beverly Hospital, Kathy Schultz, Beverly Hospital Foundation President, community members, and family in the Montebello High classroom to honor the winners and present prizes.

Jeff Schwartz, Montebello High school principal commented, “We appreciate that Beverly Hospital

The Boys & Girls Club of Whittier is now taking registration for their Youth Basketball League which will run from February 2 through March 20, 2015. Participants must be between the ages of 8 to 13 as of February 2, 2015. Practices and games will be held from 4 to 6 p.m. Monday through Friday at the Boys & Girls Club of Whittier. For more information call (562) 945-3787 x110 or email [email protected]. Please pick up registration forms at the Main Clubhouse located at 7905 S. Greenleaf Blvd.

Boys & Girls Club of Whittier to host Boys & Girls Club of Whittier to host youth basketball leagueyouth basketball league

Hospital Medical Center’s 22-bed pediatric sub-acute care unit has received national accolades in the sixth annual Best Nursing Homes ratings by U.S. News & World Report. Whittier Hospital Medical Center is ranked among the top nursing facilities in all of California. This is the third year in a row the hospital has earned this recognition.

The hospital’s pediatric sub-acute care unit serves long-term patients who need 24-hour medical care. The center received a fi ve-star rating overall, and 13 out of a possible 15 stars in three subcategories: health inspections, nursing staff, and measures of care.

“Whittier Hospital strives to improve the care we provide to our patients each day,” said Richard Castro, chief executive offi cer of Whittier Hospital. “To know that our hard work and dedication has landed us among California’s best facilities is a testament to our entire team’s collaboration.”

The rankings were based on Nursing Home Compare, a program managed by the federal Centers for Medicare and Medicaid Services (CMS). CMS analyzes information on all homes enrolled in Medicare or Medicaid and gives a rating according to their standards.

The center received further commendation in the comprehensive report. It went on to show that Whittier Hospital Medical Center’s nursing staff provides four times more personal attention per resident than the national average, and the center’s quality measures were nearly impeccable with a ranking above both state and national averages. To learn more about Whittier Hospital, call (562) 945-3561 or visit www.whittierhospital.com or www.subacutepediatrics.com

Whittier Hopsital named one of best in state for Skilled Nursing Care by

U.S. News and World Report

Montebello High student takes prize in Beverly Hospital greeting

card contest

Front Row: Clyde Harwood, Vice President Community Relations at Beverly Hospital, Jeannie Williamson, Kayleen Linares and Alice Cheng. Back Row: Jeff Schwartz, Kathy Schultz

and Lilian Juarez, Community Relations

reached out to us. We’re thankful to have an opportunity to work with our community hospital and for allowing our students to showcase their talents and be rewarded for their efforts.”

Twelfth grader, Kayleen Linares, won first place for her depiction of a physician holding a snow globe containing the image of Beverly Hospital in a winter wonderland. Kayleen was awarded an iPad Mini.

Second place winner, Vanessa Lamas, received a Visa gift card for her cozy drawing of a Christmas tree and hot chocolate at the bedside window of a hospital room. “No one should be sad at Christmas time,” Vanessa said describing her warm painting.

Third place winner Nicholas Villegas also won a gift card with his view of a winter wonderland at Beverly.

Praising the students, Alice Cheng said, “These art pieces truly refl ect the student’s perception of what healthcare services means to the people in our community. It’s nice to display the students’ talents.”

The winning entries were displayed in the lobby of Beverly Hospital during the month of December.

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JANUARY 2015WHITTIER BUSINESS FOCUS WWW.WHITTIERCHAMBER.COM14

Owner Sandra Hahn (far left) and her friendly staff at Crepes & Grapes Café went above and

beyond as usual serving Whittier Chamber members during Tasty Tuesday in November

Members from the B2B Networking Group enjoyed their business card exchange over a

delicious lunch at Crepes & Grapes Cafe

Thank you to Crepes & Grapesfor hosting another

great networking event!

No dine and dash here! Chamber Ambassadors Tom Guerrero with Say Cheese Photography and

Kim Praster with Lady Bugs Environmental Termite & Pest Control got busy gaining new business leads while enjoying a special menu from the

popular Uptown eatery

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Five Reasons to Use a Professional Property Manager

Laurie Perschbacher,MAP Property Management

C a l l M A P P r o p e r t y M a n a g e m e n t a n d a s k f o r L a u r i e (562) 945-3404 and we can handle everything for you, including after hour emergency calls. Property Management is our business, our ONLY business!

I f you have o w n e d r e n t a l property or have inherited a home a n d b e c o m e a landlord, be prepared to wear many hats. Being a landlord isn’t for everyone, but

most property owners are “do-it-yourself” landlords which means taking on the responsibilities of a property manager. While many are successful, most struggle with the basics like rent collection, maintenance, and even evictions. Here are fi ve great reasons to hire a property manager so you can get back to enjoying your life.

1 - Screening TenantsThis is the most important step you can take

as a landlord. Verifying their credit, criminal, and eviction history is a crucial part of this process. With the current eviction laws, when a tenant is evicted, they can get their case sealed so it won’t show up on the eviction search. Verify current and previous landlords and listen to what they say. If they are vague, it could be a red fl ag. We just had an eviction where it was specifi cally stated in the judgment that I could only give neutral responses to any rental inquiries on this tenant. Some property managers who called to verify her residency understood my vague responses. The court system is not making it easy on landlords. Be aware!

2 - Showing the PropertyYour time is valuable. Not only do you need to

get the property ready to rent which means after work and on weekends, but then you must make the appointments to show your vacancy. This means taking more time away from family and work. Wouldn’t you rather that time be spent doing something else? With a property management company, they schedule appointments for you.

At MAP Property Management, we show the perspective tenants the unit personally. We are able to meet and interact with perspective tenants and help them imagine where their furniture could go. Painting a picture with their furniture in the home helps in fi lling the vacancy.

3 – Ethics and Legal IssuesMany homeowners-turned-landlords are not

up to date on current state laws with regards to evictions. Fair Housing laws are also an area where there can be problems as to what you can and can’t say to perspective tenants. Making a mistake when fi lling out a 3 Day Notice to Pay Rent or Quit might mean starting the eviction process over.

4 – Rent CollectionChasing down your tenants every month

for their rent payment can be very frustrating. Professional property management companies have software programs that assist in collecting rents. Our tenants can pay their rent online and we are able to track all transactions for each tenant. Tenants can also report any maintenance issues online.

5 – Maintaining the PropertyProperty maintenance has to be the most

time consuming and expensive part of being a property owner. A rental property increases those expenses and time commitments even more. Every time a tenant moves out there are more expenses such as re-keying or changing locks, painting, cleaning. Necessary upgrades will also take more time and money. Then there’s marketing, advertising, showing, screening, and signing a new lease just to name a few. Having the home or apartment in good showing condition is key to getting high market rents and attracting a qualifi ed tenant.

Hiring a professional property manager is a great way to avoid missing some of life’s important moments like a dance recital or the big game. Take back your life and your investment!

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JANUARY 2015 WHITTIER BUSINESS FOCUSWWW.WHITTIERCHAMBER.COM 15

NEW MEMBERS

CONVALESCENT HOME RESTAURANT & BILLIARD CLUBShea Rehabilitation & Health CareRamona Ayers7716 S. Pickering Ave.Whittier, CA 90602Phone: (562) 693-5240

Shea Rehabilitation & Health Care Center is a facility that provides short term, long term, sub-acute and respite care services. Shea Rehabilitation meets the need of a diverse group of patients through comprehensive medical services, 24 hour nursing care, and active programs in rehabilitation and restorative care. They are proud to serve the community in enhancing the health of their residents as well, giving families the peace of mind that their loved ones are in a caring, secure, and comfortable environment. Shea Rehabilitation’s commitment to excellence sets the standard for great quality care. Rated a 4 star facility by Medicare.Gov.

BAKERYNew York Bagels L.A.Johan Cisneros11834 E. Washington Blvd.Whittier, CA 90606 Phone: (562) 945-6900Email: [email protected]: www.newyorkbagelsla.com

Fresh artisan bagels from the on-site factory baked daily! New York Bagels L.A., LLC is a wholesaler and distributor of great tasting, quality bagels. Their new Whittier/Santa Fe Springs location is now open to the public and perfect for catering events, offi ce meetings, or just a craving for one of the many fl avored bagels offered. New York Bagels L.A. is a family owned company that has specialized in making the best quality bagels since 2007. These bagels are crunchy but chewy, with a hint of sweetness due to a unique malty recipe – it’s the best bagel in town!

JEWELERS & JEWELRY CONSULTANTS

Coby Madison JewelersLinda Garrido, OwnerLauren Limon, ManagerWhittwood Town Center15710 Whittwood LaneWhittier, CA 90603Phone: 562-947-6234Email: [email protected] Website: www.cobymadison.com

Coby Madison Jewelers, your local family-owned, full service jeweler, is now open at the Whittwood Town Center. They specialize in engagement rings, bridal jewelry, wedding rings, right hand rings, earrings, necklaces, bracelets, and a fun, trendy fashion collection of jewelry in gold and silver. Repairs and custom jewelry are also available. Come take a peek at their gorgeous selection, and don’t forget to ask for the Whittier friends and family discount!

RESTAURANTCorner Bakery CaféGilbert Garcia, General Manager13515 Whittier Blvd.Whittier, CA 90605Phone: (562) 693-7755Website: www.cornerbakerycafe.com

Inspired by great fresh ingredients, a small neighborhood bakery on a corner in downtown Chicago began creating artisan breads and freshly baked sweets. Today, Corner Bakery Cafe continues to fulfi ll the needs and desires of their neighbors with a menu of ingredient-inspired, prepared-to-order food. When you visit the cafe, you’ll see real kitchens in place of assembly lines. You’ll hear the chopping of over 40 types of fresh herbs, fruits and vegetables, and the sizzle of a real panini grill. You’ll see the stove’s open fl ame and feel the warmth from the ovens working all day long. These are the traditions established years ago that Corner Bakery Cafe still passionately follows today. Drop by for lunch or dinner and feed your day!

Luna Estrella Mexican CocinaJuan Gonzalez, PartnerFrankie Torres, PartnerRicardo Rendon, Partner/Chef1125 S. First Ave. Whittier, CA 90603Phone: (562) 902-1000Facebook: www.facebook.com/LunaEstrellaCocina

Luna Estrella Mexican Cocina’s mission is to provide its patrons with a contemporary twist to traditional Mexican food favorites. They are looking to buck the trend with modern ambience while also ensuring that each guest receives courteous, professional, and prompt attention. Their goal is to entice their guests’ taste buds, while providing a new perception of the Mexican food dining experience.

FITNESS CENTERSLA FitnessFrank Norris, General Manager13806 Whittier Blvd.Whittier, CA 90605Phone: (562) 332-6205Website: www.lafi tness.com

When you enter an LA Fitness, you know what to expect. The state-of-the-art facility and equipment are familiar and comfortable, but what they are most proud of are the people who are there to serve you. The people who warmly greet you, expertly train you, enthusiastically teach you. lt is the entire team, their best resource, that is dedicated to making your fi tness experience an exceptional one. Visit their newest location on Whittier Blvd. and experience a healthier, happier you.

SOCIAL SERVICESIn2Vision Supported Employment Programs, IncLuana Acuña, Executive Director13601 E. Whittier Blvd., Suite 109Whittier, CA 90605Phone: (562) 789-8888Email: [email protected] Website: www.in2visionsep.org In2Vision Supported Employment Programs, Inc. is a non-profit organization that maximizes the personal and economic independence of individuals with intellectual and developmental disabilities by helping them obtain and sustain employment in the community. In2Vision provides services including help fi nding the right job, assistance in creating resumes and fi lling out applications, interview preparation, post-hire training, and more. Visit their website to learn more about additional services.

SCHOOLS, COLLEGES & EDUCATION

Everest College12801 Crossroads Pkwy.City of Industry, CA 91746Phone: (562) 908-2500Website: www.everest.edu

As an institution of higher education, Everest College offers high-quality, specialized academic, occupational, and vocational education that prepares students to meet the expectations of the employment world and become better-informed citizens capable of meaningful participation in modern society.

SKIN CARESEACRET SkincareAna Ruiz, Owner12522 Adler Dr., Suite EWhittier, CA 90606Phone: (562) 201-6479

Let the honest, pure, and potent power of the Dead Sea bring out your natural beauty! SEACRET’s collection of skincare and spa products are extracted from the ancient, and some say mystical, muds, salts, and minerals found only in one place on earth: the Dead Sea. In a cosmetic world that often relies on half-truths, hype, and temporary solutions, SEACRET believes everything they do must embody and refl ect the same purity that originates from the Dead Sea, not only in their products, but also in their ongoing relationship with their customers. They are building a wealthy global community, serving the world by delivering unexpected results through innovative products, opportunity, and inspiration.

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