Welcome to the Business Executive Academy

Welcome to the Business Executive Academy (BEA) and congratulations on becoming a member.

With over 2,500 business leaders, from the largest FTSE and Fortune companies as members of a Winmark network, you have joined one of the preeminent membership organisations.

We aim to help you become a better Business Executive, giving you access to World Class training, designed for leading C Suite executives. It is a fun, dynamic and often challenging Academy that should enable you to take the next step in your career and will provide you with the key knowledge that will underpin much of what you do in the future.

We only remain a World Class Academy through continual improvement and much of this is sparked and driven by people like yourself. Therefore, may I encourage you to share your feedback and ideas with me.

Thank you in advance.

Yours sincerely

John JeffcockChief Executive

Development in the Business Executive Role

John JeffcockMA MBA DipM FCIM MMRSChief ExecutiveJohn.jeffcock@winmarkglobal.com

The BEA Advantage

Subscription to the BEA each year entitles you to:

• World class management training - 8 Master Class courses• Access to Ashridge Management College information Portal• 28 Continuing Professional Development Hours• Ability to achieve Management Course qualification over 2 years• Opportunity to network with Peers at the training events

Master Class ProgrammeHalf-day Master Classes - Your membership entitles you to 8 Master Classes per year Venues - All courses are run at a convenient central London locationLearning Portals - Your membership includes full free access to the Ashridge Business Portal.

BEA Course CalendarMaster Classes 2015 CPD Points

Strategic Business Planning 10 Nov 3.5Negotiating and Influencing Skills 10 Nov 3.5

Project Management 3 Feb 3.5HR & People Skills 3 Feb 3.5

Financial Management for Non-Financial Managers 10 May 3.5Social Media Management 10 May 3.5

Marketing and Sales 5 July 3.5Networking for Business 5 July 3.5

Master Class Days run from 9am to 12.30 and 13.30 to 17.00

Note: Trainers are subject to change. Any substituted trainers will be of a similar profile and highly experienced in their subject area.

Business Executive Certificate

100 CPD hours course time

The prestigious Business Executive Award is achieved by all members who achieve 40 CPD Hours. There is no restriction on how long this should take and CPD hours includes time on course modules, reading best practice and other activities.

The Academy qualifications are issued by Winmark Global and are aligned to Department of Education (DfE) standard guidance.

Business Executive Award

40 CPD hours course time

The Business Executive Award is achieved by all members who achieve 40 CPD Hours.

There is no restriction on how long this takes and CPD hours includes time on course modules, reading best practice and other activities.

Academy Qualifications

10 November 2015 – Strategy & ConflictStrategic Business Planning Timings & CPD

Master Class

Derived from Winmark’s One Day MBA, this half day session connects strategy, key business models, business planning and personal objectives. Attendees leave with a complete guide that will walk them through the process.

9am to 12:30pm

3.5 CPD points

Trainer: John Jeffcock

John is an experienced CEO and world authority on career networking. He has an MA and MBA and has been to business school in both the UK and US. He has also written and edited three books including the now famous One Day MBA.

Negotiating and Influencing Skills Timings & CPD

Master Class

We need to find common ground and to forge a consensus on strategies that translate into actions. This will enable you to harness understanding of difference and manage diversity of opinion in your own and target organization.

13:30 to 17:00

3.5 CPD points

Trainer: Patrick Dunne

Patrick was Group Communications Director for 3i Group plc and is a tutor on FT, BVCA and ICAEW NED courses. He is a member of the General Council of Warwick University, and is a Visiting Professor at Cranfield. He also teaches conflict management in prisons.

3 February 2016 – Project & People ManagementProject Management & Consulting Skills Timings & CPD

Master Class

This half day session combines project management with the consultancy process, two similar processes that benefit from each other. Attendees leave with two key templates that will enable them to scope and implement successful projects.

9am to 12:30pm

3.5 CPD points

Trainer: Dr. Oyindamola

Dr. Oyindamola Asekun Abinusawa is an experienced project manager and an authority in providing insight led advisory to organisations. She has a Ph.D. in Management from King’s College London, and has lectured at globally acclaimed universities including University College London, King’s College London, Queen Mary & University of London.

People Management Timings & CPD

Master Class

This half day session will discuss leadership techniques, qualities of strong leaders, and how to successfully guide a team. As stated by David Tyler, Chairman Sainsbury’s PLC, John Dembitz's style is refreshing, punchy, accessible and enjoyable and littered with great examples.

13:30 to 17:00

3.5 CPD points

Trainer: John Dembitiz

John is a plural NED, on the boards of plcs (Park Group) and not for profits (RICS). He was a consultant at McKinsey and CEO of communications firm Valin Pollen. He has been a keynote speaker in Asia, EU, US and Central Europe and has an MBA from LBS.

10 May 2016 – Finance & Social MediaFinancial Management for Non-Financial Managers Timings & CPD

Master Class

This session will cover Key Finance Principles, understanding and using financial statements to manage and improve profit and cash flow, whilst delivering an attractive return on investment for shareholders. It will also touch on Performance Management.

9am to 12:30pm

3.5 CPD points

Trainer: Paul Lower

Paul is a CIMA qualified accountant and ex music industry Group Finance Director. He is an experienced coach and finance trainer with a global footprint. He is a Visiting Lecturer to Henley Business School.

Social Media Management Timings & CPD

Master Class

This session will cover the 6 steps to becoming a ‘social’ business; increasing company website visibility; key social media business channels promotion; LinkedIn; influencing customers, prospects and business partners; social advertising and online media and customer relations.

13:30 to 17:00

3.5 CPD points

Trainer: Danny Bermant

Danny is a social media guru and has published 3 books on it. With 15 years’ experience in digital marketing, Danny is one of the UK’s leading experts helping companies generate new business through their social media activity.

5 July 2016 – Marketing & NetworkingMarketing & Sales Timings & CPD

Master Class

The course helps participants to ask the right questions about issues related to marketing decisions. It takes an overview of the main aspects of marketing practice, with a primary emphasis on relating specific marketing language, tools and approaches with the needs of strategic leadership.

9am to 12:30pm

3.5 CPD points

Trainer: Prof. Bryan Foss

Bryan is a Digital NED, Chartered Director, Risk and Audit Chair and Visiting Professor. After a long career at Nestle and IBM, Bryan is now a fellow of four Institutes, a marketing professional with two books to his name and a Visiting Professor to several business schools.

Networking for Business Timings & CPD

Master Class

Networking is a core skill for all people who want to further their careers, their teams and organisations. This session, utilises research from Insead and Harvard, to address both the personal everyday skills with the more strategic career and corporate networking.

13:30 to 17:00

3.5 CPD points

Trainer: John Jeffcock

John is an experienced CEO and world authority on career networking. He has an MA and MBA and has been to business school in both the UK and US. He has also written and edited three books including the now famous On Day MBA.

Business Books written by the Trainers

John Dembitz

John Jeffcock Prof Bryan Foss

Patrick Dunne