business environment module

8/12/2019 Business Environment Module

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CONTENTS

1. INTRODUCTION, AIMS AND OBJECTIVES

2. MODULE OUTLINE AND TEACHING METHODS

3. READING AND COURSE PREPRATION

4. LECTURE WITH DETAILED COURSE PROGRAMME AND OBJECTIVES

5. ASSESSMENT DETAILS

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1. INTRODUCTION

Organisations have a variety of purposes that depend on why they were established. Someoperate for profit, whilst others do not. Organisations structure themselves and operate in waysthat allow their objectives to be met. Every organisation has a range of sta eholders whose

interests need to be satisfied, but sta eholders have competing interests that may be hard toreconcile.

!usinesses operate in an environment shaped by the government, competitors, consumers,suppliers, and international factors. "earners will understand that some influences on the

business environment are direct and clear, for e#ample ta#ation policies on corporate activities.Other influences are less clear, perhaps coming from the international arena and sometimes withonly an obli$ue impact on the national business environment.

%t is within this business environment that organisations function and have to determinestrategies and a modus operandi that allow them to meet their organisational purposes in waysthat comply with the relevant legal and regulatory framewor s. %n addition, business mar etsta e various forms and the structure of a mar et enables an understanding of how organisations

behave. %n this unit learners will consider how different mar et structures shape the pricing andoutput decisions of businesses, as well as other aspects of their behaviour.

Aim

&he aim of this unit is to give learners the nowledge and understanding of how a business unitcan strategically organise and plan for li ely future outcomes in order to be successful.

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P + /)") mission' vision' aims' objectives' goals' values' profits' mar et share' growth' return

on capital employed )+O E*' sales' service level' customer satisfaction' corporateresponsibility' ethical issues

S'*6" / 0"+) owners' customers' suppliers' employees' debtors' creditors' financial institutions)ban s, mortgage lenders, credit factors*' environmental groups' government agencies )centralgovernment, local authorities*' trade unions

R") / )i$i i'i") / /+-* i)*'i/ ) )'*6" / 0"+ i '"+")') ' conflict of e#pectations' powerinfluence matri#' satisfying sta eholder objectives' legal responsibilities eg consumer legislation,employee legislation, e$ual opportunities and anti(discriminatory legislation, environmentallegislation, health and safety legislation' ethical issues eg environment, fair trade, globalwarming, charter compliance eg !an ing ode.

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2. 2 U 0"+)'* 0 ' " *' +" / ' " *'i/ * " (i+/ m" ' i i& $ )i "))") / "+*'"E&/ /mi& )#)'"m) the allocation of scarce resources' effective use of resources' type ofeconomic system eg command, free enterprise, mi#ed, transitional.The UK economy si/e )gross domestic product, gross national product*' structure' population'labour force' growth' inflation' balance of payments' balance of trade' e#change rates' trading

partners' public finances )revenues, e#penditure*' ta#ation' government borrowing' business behaviour eg investment, objectives, ris awareness' cost of capital' consumer behaviour' propensity to save' propensity to spend' tastes and preferencesG/("+ m" ' / i economic goals' fiscal policy control of aggregate demand' central andlocal government spending' Public Sector 0et !orrowing )PS0!* and Public Sector 0et ash+e$uirement )PS0 +*' euro convergence criteria, monetary policy' interest rates' $uantitativeeasing' private finance initiative )P %*' competition policy )up(to(date legislation including

ompetition 2ct 1334, Enterprise 2ct -55-*' ompetition ommission, Office of air &rading'6irectorate 7eneral for ompetition*' European ommission*' sector regulators eg Ofgem,Ofwat, ivil 2viation 2uthority' ompanies 2cts' regional policy' industrial policy' enterprisestrategy' training and s ills policy.

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8ar et types perfect competition, monopoly, monopolistic competition, oligopoly, duopoly'competitive advantage, strategies adopted by firms' regulation of competition 8ar et forces andorganisational responses supply and demand, elasticity of demand' elasticity of supply'customer perceptions and actions, pricing decisions' cost and output decisions' economies ofscale, the short run' the long run, multi(national and transnational corporations' joint ventures,outsourcing' core mar ets' labour mar et trends' employee s ills, technology' innovation'research and development' core competencies' business environment )political, economic, social,technical, legal, environmental*' cultural environment.

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G /$* *&'/+) international trade and the 9: economy' mar et opportunities' global growth' protectionism' ;orld &rade Organisation );&O*' emerging mar ets )!+% economies < !ra/il,+ussia, %ndia, hina*' E9 membership' E9 business regulations and their incorporation in to 9:law' E9 policies eg agriculture ) 2P*, business, competition, growth, employment, education,economics and finance, employment, environment, science and technology, regional*' labourmovement' wor force s ills' e#change rates' trading blocs )eg monetary unions, commonmar ets' customs unions, free trade areas*' labour costs' trade duties' levies' tariffs' customsdues' ta#ation regimes'

international competitiveness' international business environment )political, economic, social,technical, legal, environmental*' investment incentives' cost of capital' commodity prices'intellectual property' climate change eg :yoto Protocol, +io Earth Summit' third world poverty'the group of -5 )7(-5*' global financial stability.

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1.1 identify the purposes of different types of organisation1.- describe the e#tent to which an organisation meets the objectives of different sta eholders1.= e#plain the responsibilities of an organisation and strategies employed to meet them

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-.1 e#plain how economic systems attempt to allocate resources effectively-.- assess the impact of fiscal and monetary policy on business organisations and their activities-.= evaluate the impact of competition policy and other regulatory mechanisms on the activitiesof a selected organi/ation

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=.1 e#plain how mar et structures determine the pricing and output decisions of businesses=.- illustrate the way in which mar et forces shape organisational responses using a range ofe#amples=.= judge how the business and cultural environments shape the behaviour of a selected

organisation

"O> !e able to assess the significance of the global factors that shape national business activities

>.1 discuss the significance of international trade to 9: business organisations>.- analyse the impact of global factors on 9: business organisations>.= evaluate the impact of policies of the European 9nion on 9: business organisations.

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%t is recommended that a range of strategies be used to deliver this unit. 6iscussion, debate,

individual wor place comparisons and use of case studies are all elements of this unit. ;heregroups of learners are from one organisation or sector, consideration of cultural issues can be

based upon the needs of the organisation or sector. ?ideo footage, not necessarily relating to business or management, or acting could be used to illustrate some aspects of a business. &he useof investigative tools is recommended to encourage both self awareness and the practicalapplication of the insights gained.

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2 ey feature of the assessment strategy for this unit is the practical application of the theoreticalcontent to an organisational situation at strategic level. &he assessment will consist of anindividual report with an organi/ation chosen for the purpose to address all the learningoutcomes.

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1 %ntroduction to the module. 9nderstand the organisational purposeof businesses. %dentify the purpose of different types oforganisations. )1.-,1.-*.

%ntroduction to the module,mode of assessment, awarenessof the awarding body,assessment criteria and themode of assessment.

!ac ground of thee#pectations of theawarding body.

8odule handboo .

- Organisational objectives lin ed with different sta eholders )1.=* 6efine organisational principles, purposes, objectivesand aims. 8ap and classifysta eholders.

2ddressing learningoutcome 1.=

Power point slides

= +esponsibilities of an organisation and strategies employed tomeet them )1.>*

2nalyse organisationalresponsibilities usingappropriate techni$ues basedon practical problems.

2ddressing learningoutcome 1.>.

Power point slides

> 0ature of the national environment in which businesses operate.Effective allocation of resources )-.1*

E#plain how economic systemsallocate resources.

2ddressing learningoutcome -.1.

Power point slides

@ 2ssessing the impact of fiscal and monetary policy on businessorganisations and their activities )-.-*

E#plain the impact of the fiscaland monetary policy on

businesses.

6iscussion andaddressing learningoutcome -.-.

Power point slides.

A Evaluate the impact of competition policy and other regulatorymechanisms on the activities of an organisation )-.=*

6escribe a range of regulatorymechanisms of different

6iscussion andaddressing learning

ase study and power point slides.

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organi/ations. outcome -.=.B E#plain how mar et structures determine the pricing and output

decisions of businesses )=.1*.E#plain organisational

behaviour in response tochanging environmentalfactors.

6iscussion andaddressing learningoutcome =.1.


4 %nvestigate how mar et forces shape organisational responses)=.-*.

2nalyse and evaluate a rangeof mar et forces using Pestelanalysis, swot analysis andPorterCs five force model.

2ddressing learningoutcome =.-.


3 2ssess how the business and cultural environments shape the behaviour of an organisation )=.=*.

E#plain organisation cultureusing the Schein model of

cultural levels.

6iscussion andaddressing learning

outcome =.=.


15 E#plore global factors that shape national business activities anddiscuss the significance of international trade to 9: businessorganisations )>.1*.

6escribe and analyse globalfactors that shape national

business activities.

6iscussion andaddressing learningoutcome >.1.


11 2nalyse the impact of global factors on 9: business organisations)>.-*.

2nalyse global factors effectson 9: organisations.

2ddressing learningoutcome >.-.

Power point slides.

1- Evaluate the impact of policies of the European 9nion on 9: business organisations )>.=*.

2nalyse European 9nionimpact on 9: businesses.

6iscussion andaddressing outcome>.=.

Power point slides.

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+ecommended te#t and lin s

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%an ;orthington and hris !ritton, -553, &he !usiness EnvironmentD0 D06 !usiness Organi/ations, ompetition and Environment ore 9nit > )!PP*

laire apon -553, 9nderstanding the !usiness Environment )Pearson*Fournals and newspapersDarvard !usiness +eview Fournal of !usiness 8anagement&he inancial &imes and other daily newspapers which contain a business section and mar et reports;ebsiteswww.bi/ed.ac.u provides case studies appropriate for educational purposes.www.cmi.co.u(&he hartered %nstitute of 8anagementCs site contains a useful nowledge centrewww.ft.com (&he inancial &imes business sections

www.thetimes155.co.u (8ultimedia resources

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&he module tutor)s* will aim to combine lectures with tutorial activities. &his environment will provide opportunities for the student to understand the course material through case study andte#t and to apply it in a practical way. &he intent is to facilitate interactive class activities, anddiscussion about the significant role of research in a global and local business environment.

2.3 T"*& i - E' /)&he collegeCs approach towards teaching and learning is simple and effective. &he main aim of9: ! is to assist learners in ma#imising their potential by ensuring that they are taught clearlyand effectively. &his will enable students to engage in the learning environment and promotesuccess in both their academic studies and subse$uent career.

2.3.1 M"' /0) / D" i("+#LECTURES&hese will be developed around the ey concepts as mentioned in the indicative course contentand will use a range of live e#amples and cases from business practice to demonstrate theapplication of theoretical concepts. &his method is primarily used to identify and e#plain ey

aspects of the subject so that learners can utilise their private study time more effectively.

SEMINARS&hese are in addition to the lectures. &he seminars are designed to give learners the opportunityto test their understanding of the material covered in the lectures and private study with the helpof reference boo s. &his methodology usually carries a set of $uestions identified in advance.Seminars are interactive sessions led by the learners. &his method of study gives the learner ane#cellent opportunity to clarify any points of difficulty with the tutor and simultaneously developtheir oral communication s ills.

CASE STUDIES 2n important learning methodology is the e#tensive use of case studies. &heyenable learners to apply the concepts that they learn in their subjects. &he learners have to studythe case, analyse the facts presented and arrive at conclusions and recommendations. &his assistsin the assessment of the learnerCs ability to apply to the real world the tools and techni$ues ofanalysis which they have learnt. &he case study serves as a supplement to the theoretical

nowledge imparted through the course wor .

P *-i*+i)m2ny act of plagiarism will be seriously dealt with according to the colleges and awarding bodiesCregulations. %n this conte#t the definition and scope of plagiarism are presented below

Plagiarism is presenting someoneCs wor as your won. %t includes copying information directlyfrom the web or boo s without referencing the material' submitting joint coursewor as anindividual effort' copying another studentCs coursewor ' stealing coursewor form anotherstudent and submitting it as your own wor . Suspected plagiarism will be investigated and if

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found to have occurred will be dealt with according to the college procedure. ) or further details please refer to the plagiarism policy and the student code of conduct.*

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businesses

1.1 identify the purposes of different types of organisation

1.- describe the e#tent to which an organisation meets theobjectives of different sta eholders

1.= e#plain the responsibilities of an organisation andstrategies employed to meet them

"O- 9nderstand the nature of thenational environment inwhich businesses operate

-.1 e#plain how economic systems attempt to allocateresources effectively

-.- assess the impact of fiscal and monetary policy on business organisations and their activities

-.= evaluate the impact of competition policy and other regulatory mechanisms on the activities of a selectedorganisation

"O= 9nderstand the behaviour of organisations in their mar etenvironment

=.1 e#plain how mar et structures determine the pricingand output decisions of businesses

=.- illustrate the way in which mar et forces shapeorganisational responses using a range of e#amples

=.= judge how the business and cultural environmentsshape the behaviour of a selected organisation

"O> !e able to assess thesignificance of the globalfactors that shape national

business activities

>.1 discuss the significance of international trade to 9: business organisations

>.- analyse the impact of global factors on 9: businessorganisations

>.= evaluate the impact of policies of the European 9nion on9: business organisations.

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&2S: 1 &he objective for this tas is to address and e#hibit an understanding to the Organi/ational purposes of the business. Gou are re$uired to address the tas as specified and research &esco P" toaddress the learning outcomes as specified Please note that the research and subjective s ill needs toe#hibit transferable s ill by reflecting it to the chosen organi/ation. 2nswers reflected without reflective

practice will be referred.L"*+ i - / '&/m" 1"O1 9nderstand theorganisational purposes of

businesses

P 1.1 E#plain briefly thefollowing types oforganisaitons and their

purposesa* ?irgin 7roup "&6

b* &escos P"c* 8 6onaldsd* 0ational Dealth

services )0DS* 9:

e* 2 corner shop nearwhere you live.

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P" , describe the e#tent to

which it meets the objectives

of its different sta eholders.

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P1.3 onsidering &escosP" , e#plain its variousresponsibilites as anorganisaiton and the strategiesit employs to meet them.

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"O- 9nderstand the nature of thenational environment inwhich businesses

P 2.1 7iving relevant e#amples, briefly e#plain how differenteconomic systems such as command,free enterprsie,mi#ed and transitionalsystems attempt to allocate resources

effectively

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operate P2.2 onsidering &escos P" 9:,

assess the impact of fiscal and

monetary policy on their activities

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P -.= E#plain the impct ofcompetititon policy and otherregulatory mechansism on theactivities of &escos P" 9:.

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&2S: = &he objective of this tas is to understand the behaviour of organi/ations in their mar etingenvironment. &o address this learning outcome e you are suppose to continue your research on the chosenorgani/ation, &esco P" and address the learning outcome as specified.LO3 9nderstand

the behaviour of organisations intheir mar etenvironment

P3.1 E#plain how mar et structuresdetermine the pricing and outputdeicisons of &escos P" 9:.

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P 3.2 %llustrate how mar et forces

shape &escos P" 9: responsesusing a range of e#amples.

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P 3.3 Fudge how the business andcultural envoronments shape the

behaviour of &escos P" 9:.

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&2S: > &he objective of this tas is to understand the global factors and assess the significance of theglobal factors that shape national business activities. &o address this tas continue your research with &escoP" and address the "earning outcomes as specified. Please note wor reflected without address to thechosen organi/ation will be refereed.TAS! 4 P 4.1 6iscuss the significance of

international trade to &escos P" 9:.

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"O> !e able to assess &hesignificance ofthe global factorsthat shape national

business activities .

P 4.2 2nalyse the impact of global factorson &escos P" 9:.

P4.3 Evaluate the impact of polciies of theEuropean 9nion on &escos P" 9:.

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S' 0" ' Si- *' +" D*'"2ny act of plagiarism will be seriously dealt with according to the colleges and awarding bodiesCregulations. %n this conte#t the definition and scope of plagiarism are presented below

Plagiarism is presenting someoneCs wor as your won. %t includes copying information directly from theweb or boo s without referencing the material' submitting joint coursewor as an individual effort' copying

another studentCs coursewor ' stealing coursewor form another student and submitting it as your ownwor . Suspected plagiarism will be investigated and if found to have occurred will be dealt with accordingto the college procedure. ) or further details please refer to the plagiarism policy and the student code ofconduct.*

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ASSIGNMENT

&2S: 1 to &2S: > Gou are re$uired to follow the instructions as specified towards each tasand support with a research by using supportive materials li e boo s, websites, etc., and give afeedbac on the findings by relating your arguments to the relevant case studies as specifiedtowards each tas

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P1.1. E#plain briefly the following types of organisatons and thier purposesf* ?irgin 7roup "&6

g* &escos P"h* 8 6onaldsi* 0ational Dealth services )0DS* 9:

j* 2 corner shop near where you live.

P 1.2 onsidering &escos P" , describe the e#tent to which it meets the objectives of its differentsta eholders.

P 1.3 onsidering &escos P" , e#plain its various responsibilites as an organisaiton and the

strategies it employs to meet them.

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+")"*+& T")&/ P & * 0 *00+")) ' " '*)6 *) ) "&i i"0. P "*)" /'" ' *' ' " +")"*+&+" "&'i - / # ) $%"&'i(" )6i ) * 0 i' / ' +" "+" &" '/ ' " & /)" )&" *+i/ i $" *+" "++"0 /+6.P 2.1 7iving relevant e#amples, briefly e#plain how different economic systems such as

command, free enterprsie,mi#ed and transitional systems attempt to allocate resources effectively. P 2.2onsidering &escos P" 9:, assess the impact of fiscal and monetary policy on their activities.

P 2.3E#plain the impct of competititon policy and other regulatory mechanisms on the activities of&escos P" 9:.

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P 3.1 E#plain how mar et structures determine the pricing and output decisionsi of &escos P"9:.

P 3.2 %llustrate how mar et forces shape &escos P" 9: responses using a range of e#amples.

P 3.3 E#plain how the business and cultural envoronments shape the behaviour of &escos P"9:.

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P 4.1 6iscuss the significance of international trade to &escos P" 9:.

P 4.2 2nalyse the impact of global factors on &escos P" 9:.

P 4.3 Evaluate the impact of polciies of the European 9nion on &escos P" 9:.

1B


18/21

A))i- m" ' G i0" i ")

9se a standard report structure, ;ord(process the report and use 0ormal script of a proper fontsi/e 1-.Produce an academic report, detailing the above issues with a word limit of >555 to >@55 words. omplete the title page and sign the statement of authenticity.&he 2ssignment sheet should be attached in the front.Submit the document in a folder in the form of a file as well as a soft copy on the submissiondate.%t should be uploaded on E("earning platform before the deadline and submitted to (((((((( andsign the submission form of the college.2ssignments submitted after the deadline will not be accepted unless mitigating and may beentitled for a late fee.C/ )i/ * 0 P *-i*+i)m m )' $" *(/i0"0 .Start each answer on a new page and pages should be numbered. Dighlight each $uestion clearly.%nclude a !ibliography at the end of the assignment and use the Darvard referencing system.2ll wor should be comprehensively referenced and all sources must be fully ac nowledged,such as boo s and journals, websites )include the date of visit*, etc.&ry to give the page numbers, publishersH details and the year of publication%n order to pass you need to address all the "O%n order to get a merit you need to first pass and then address the characteristics of 81, 8-,8=%n order to get a 6istinction you need to first pass, address all the merit characteristics and thenaddress the characteristics of 61, 6- and 6=.

9se a common format for the $uestions, for e#ample%ntroduction )analy/e the $uestion.*9nderpinning :nowledge )write about the relevant theory points*2pplied nowledge)6ata 2nalysis*

onclusions and +ecommendations )summari/ing the whole scenario eeping in view pass,merit, distinction criteria.*

14


19/21

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M"+i' D")&+i 'i/8. %dentify and applystrategies to find appropriatesolutions.

. +elevant theories andtechni$ues have been applied.. Effective judgments have

been made.. omple# problems withmore than one variable have

been e#plored.. 2n effective approach tostudy and research has beenused.

8-. Select design and applyappropriate methods

techni$ues.

. 2 range of methods andtechni$ues has been applied.. 2 range of sources of

information used.. &he selection of methods andtechni$ues justified.. omple# information datahave been synthesi/ed and

processed..2ppropriate learningmethods techni$ues applied.

8=. Present andcommunicate appropriatefindings.

. 2ppropriate structure andapproach has been used.. "ogical and coherentarguments have been

presented

13


20/21

. &echnical languageaccurately used.. 2 range of methods of

presentation has been used.. amiliar and unfamiliarconte#ts have been used.. %t is appropriate for familiarand unfamiliar audiences.

6istinction 6escription61. 9se critical reflection toevaluate own wor and

justify valid conclusion.

. Synthesis has been used togenerate and justify validconclusions. &he validity of results has

been judged. Self(criticism of approachhas ta en place.. Evaluation has ta en placeusing defined criteria

. +ealistic improvements have been proposed against definedcharacteristics for success.

6-. &a e responsibility formanaging and organi/ingactivities.

2utonomy independencedemonstratedSubstantial activities projectsor investigations have been

planned, managed andorgani/ed.&he unforeseen has beenaccommodated.&he importance ofinterdependence has beenrecogni/ed.

6=. 6emonstrate convergent,lateral and creative thin ing

%deas generate and decisionsta en

onvergent and lateralthin ing have been applied

apacity for innovation andcreative thought has beenused.

+eceptiveness to new ideashas demonstrated.9nfamiliar conte#ts have beenapplied.

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-5


21/21

"O1 9nderstand theorganisational purposes of

businesses

1.- identify the purposes of different types of organisation

1.- describe the e#tent to which an organisation meets theobjectives of different sta eholders

1.= e#plain the responsibilities of an organisation andstrategies employed to meet them

"O- 9nderstand the nature of the

national environment inwhich businesses operate

-.1 e#plain how economic systems attempt to allocate

resources effectively-.- assess the impact of fiscal and monetary policy on

business organisations and their activities

-.= evaluate the impact of competition policy and other regulatory mechanisms on the activities of a selectedorganisation

"O= 9nderstand the behaviour of organisations in their mar etenvironment

=.1 e#plain how mar et structures determine the pricingand output decisions of businesses

=.- illustrate the way in which mar et forces shape

organisational responses using a range of e#amples=.= judge how the business and cultural environments

shape the behaviour of a selected organisation

"O> !e able to assess thesignificance of the globalfactors that shape national

business activities

>.1 discuss the significance of international trade to 9: business organisations

>.- analyse the impact of global factors on 9: businessorganisations

>.= evaluate the impact of policies of the European 9nion on9: business organisations.

-1

business environment module

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