business english "innovation" topic
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English homeworkTRANSCRIPT
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IBCIBCIIntelligentntelligentBBiomedicaliomedicalCClotheslothes
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StructureStructure1. What is IBC2. Who would use IBC3. What does IBC look like4. Main competitors5. Strategy for the new product6. TV commercials7. What is the future of IBC
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What is Intelligent What is Intelligent Biomedical Clothing?Biomedical Clothing?
IBC is clothing that contains “smart sensors” to monitor body conditions and track the health of a
patient.
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Who would use IBC?Who would use IBC?
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What Does IBC look like?What Does IBC look like?
IBC looks and feels like regular outfit
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Main competitorsMain competitors
NuMetrex heart monitoring apparel
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Strategy for the new Strategy for the new productproduct
Branding
Packaging
Pricing strategy
Distribution
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TV commercialsTV commercials
IBC
•Will look impressive•Will be advertised by famous doctors, hospitals, celebrities•Will be shortly described•Will be emphasized that our product is the future
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What is the future of IBC?What is the future of IBC?A shirt monitoring numerous
biomedical variable and physiological signals;
Mamagoos-Pyjama for infants;…
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IBCIBCIIntelligentntelligentBBiomedicaliomedicalCClotheslothes