business english basics seminar

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Business English Basics

©Exeqserve Corporation2108, 88th Corporate Center

Sedeño,cor. Valero Street, Salcedo Village, Makati City

Phone 8933199 ⋅Fax 8933199 local 103

www.exeqserve.com



B U S I N E S S E N G

L I S H B

A

S I C S

According to Stephen R. Covey, communication is themost important skill in life. Whatever profession we

are in, whatever position we hold, we need to be ef-

fective communicators. The need for effective com-

munication heightens when we are expected to de-

liver top quality customer service. Whether our cus-

tomers are external or internal, we need to communi-

cate with them to ensure that we have a clear under-

standing of their needs. We should deliver these

needs in a manner that meets or exceeds their expec-

tations.

At the end of the program, the participants are expected to:

• Have a basic understanding of the

principles for effective communica-tion and how to apply these princi-

ples in their workplace;• Have a higher awareness of the way

they communicate, areas of self-improvement, and techniques to be

continuously improving communi-cators;

• Gain more confidence in their commu-

nication skills, particularly in thewritten media and oral communica-tion

Communication is to people aswater is to fish!



BUSINESS ENGLISH BASICSCourse Outline

Topics Supporting Activities Module Objectives Program Overview Introductions

Leveling of Expectations

Workshop Overview

• To give participants a roadmap of the 1-

day workshop

• To clarify expectations, workshop re-

quirements, and key success factors

MODULE ONE

CommunicationOverview

Energizer Activity: Minefield

� Processing

� The Communication Process

� Barriers to Effective Communication

• To appreciate general and business

Communication Principles

MODULE TWO

Designing Commu-nication Strategies

• Discuss the 4 Steps to Effective Written

Communication • Purpose Driven Writing

• SMART Objectives

• Reader Focused Writing

• Audience Analysis

• Strategic Channel Selection

• Channel Selection Analysis

• Advantages of Written Media

• The Writing Process

• Prewriting

• Writing

• Outline Method

• Mind Mapping

• Revising

• To learn and apply the 4 Communication

Steps to achieve effective communica-tion

MODULE THREE

The 10 Cs of Com-munication

• Interactive Lecture on each standard of

Written Communication, Tips, Tech-niques, Examples. Include:

• Workbook Exercises

• Group Activities

• Learning Games

• To learn and apply writing techniques

to produce clear, effective, materials

• To use language to communicate the

right tone to readers

MODULE FOUR

4 Carat Persua-sion

• Cut

• Clarity

• Carat

• Color

• To learn to write persuasively to

achieve positive and desired results

MODULE FIVE

Putting it all To-gether

Writing Practice: • Email

• Letter

• Report

• Proposal

• To further apply and practice the 10Cs

of writing

CLOSING

Graduation & Evaluation



Geraldine Marie C. SugueLEAD FACILITATOR

Gege SugueGege SugueGege SugueGege Sugue is passionate about Communication, and is motivated by the desire tohelp other people become better communicators. She writes for local andinternational readers, develops and conducts training programs for corporate and

non-profit organizations, and provides consulting services in the field of Marketing

and Communication. Of all her activities, she enjoys training the most because notonly does she help others learn, she herself also gets to indulge in a lifelong processof learning. She believes that life is enriched when we learn something new everyday.

Gege graduated from the University of the Philippines in Diliman, and is now pursuing a Master’s degree in Communication at the De La Salle University –Manila, where she also teaches in the Organizational Communication Department.Her competencies also include public speaking, something she has enjoyed since

her early career days at Levi Strauss and company where she presented products and ideas to Filipino and foreign

audiences. She further honed her public speaking skills as her career evolved to include training and consulting. Since1993, she has been training learners from companies like Sykes, Intel, Royal Sporting House, and Lafarge. Even her off-work activities include public speaking as she is the Vice President for Membership of the BnT Toastmasters Club and

Area 16 Governor of Toastmasters International District 75. In every workshop, she hopes to help her learners developskills, attitudes, and confidence to enable them to go the next step higher in their career and their personal lives.

Clients and Learners from:Clients and Learners from:Clients and Learners from:Clients and Learners from:

• Asiapro Cooperative

• Banko Sentral ng Pilipinas • Caltex Asia

• Cheq Systems

• PGH Child Protection Unit

• Christian Faith, Imus

• Colgate Palmolive Philippines

• Department of Health, Republic of

the Philippines

• Fast Logistics Group

• Fortune Managers

• Intel Philippines Cooperative Un-

ion

• International Justice Mission

• Johnsons & Johnsons

• Lafarge Philippines/ Fortune Ce-ment

• Levi Strauss & Co.

• MedTek Trends and Technologies,

Inc.

• National Book Store

• National Federation of Coopera-

tives of Persons with Disabilities

• Office of the Presidential Advisers

on Special Concerns, Republic of thePhilippines

• Planters’ Bank

• Progressive Software (ProSoft)

• Quantum Lynqs Marketing Corpo-

ration • Royal Sporting House

• Stolt Nielsen Transportation

Group

• Sykes Asia

• Thanh Bac Indochina, Vietnam

• Trend Micro

• Task Force on the Security of Criti-

cal Infrastructure, Republic of the Phil-ippines

• United Coconut Planters Bank

• Victory Christian Fellowship

Summary of CompetenciesSummary of CompetenciesSummary of CompetenciesSummary of Competencies

• Training and Consulting in the field of Communication: Organizational & Marketing Communication

• Extensive Marketing competencies with experience in Brand Marketing, Retail Marketing, Product Management,

Events Management, Advertising and Promotion, and Export Merchandising

• Excellent verbal and written communication skills which include writing, editing, public speaking, and the use of

new technologies for communication

• Strong leadership and management skills developed through more than ten years in managerial positions; withproven ability to direct, mentor and motivate

• Ability to manage administrative responsibilities that include Budgets, People Administration and Project Man-agement

• Good Research Background acquired through work experience and through masters education

• Cross Cultural Orientation gathered through local and international travel and interaction with diverse cultures

• Some level of expertise in Human Relations

• Creativity, Innovativeness, Resourcefulness, Adaptability



BUSINESS ENGLISH WORKSHOPBUSINESS ENGLISH WORKSHOPBUSINESS ENGLISH WORKSHOPBUSINESS ENGLISH WORKSHOP

RESERVATION FORMPlease Fax Back at 8933199 local 103

FOR QUESTIONS & CLARIFICATIONS, PLEASE CALL US AT 8933199 local 101/109 orE-mail: [email protected]

COMPANY DETAILSCompany Name:

Complete Address:

Phone Numbers: Mobile Number:

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Yes! I / We wouldYes! I / We wouldYes! I / We wouldYes! I / We wouldlike to attendlike to attendlike to attendlike to attendPublic Seminar inPublic Seminar inPublic Seminar inPublic Seminar inBusiness EnglishBusiness EnglishBusiness EnglishBusiness English

Workshop onWorkshop onWorkshop onWorkshop on June 30, 2011 June 30, 2011 June 30, 2011 June 30, 2011

Please reserve _______ seatsPlease reserve _______ seatsPlease reserve _______ seatsPlease reserve _______ seatsfor the following participantsfor the following participantsfor the following participantsfor the following participants

(Attach separate sheet if sending morethan 5 participants)

You may deposit your payment to our a

count:

Account Name: Account Name: Account Name: Account Name: ExeQserve CorporationExeQserve CorporationExeQserve CorporationExeQserve Corporation Account No.: Account No.: Account No.: Account No.: 110110110110- -- -23232323- -- -000242000242000242000242- -- -8888Bank :Bank :Bank :Bank : Robinsons Savings Bank (Valero, Makati branch)Robinsons Savings Bank (Valero, Makati branch)Robinsons Savings Bank (Valero, Makati branch)Robinsons Savings Bank (Valero, Makati branch)Kindly email your deposit slip toKindly email your deposit slip toKindly email your deposit slip toKindly email your deposit slip to [email protected][email protected][email protected][email protected] or send by fax to 887786or send by fax to 887786or send by fax to 887786or send by fax to 887786loc. 103loc. 103loc. 103loc. 103

For check payments, please address to: Exeqserve CorporaFor check payments, please address to: Exeqserve CorporaFor check payments, please address to: Exeqserve CorporaFor check payments, please address to: Exeqserve Corporationtiontiontion

PAYMENT DETAILS:Down payment of the enrollment fees upon confir-mation of the engagement. The balance should be

paid on the day of the workshop.

FEES:FEES:FEES:FEES:Php3,999/ personPhp3,999/ personPhp3,999/ personPhp3,999/ person5+1 Group Package Php19,9955+1 Group Package Php19,9955+1 Group Package Php19,9955+1 Group Package Php19,995

*plus VAT

FEES INCLUSION:FEES INCLUSION:FEES INCLUSION:FEES INCLUSION: Certificate of Completion Certificate of Completion Certificate of Completion Certificate of Completion Basic Training Toolkit Basic Training Toolkit Basic Training Toolkit Basic Training Toolkit Meals (AM Snack, Lunch and PM Snack) Meals (AM Snack, Lunch and PM Snack) Meals (AM Snack, Lunch and PM Snack) Meals (AM Snack, Lunch and PM Snack)

Venue: Room A. Penthouse Old Makati StockVenue: Room A. Penthouse Old Makati StockVenue: Room A. Penthouse Old Makati StockVenue: Room A. Penthouse Old Makati StockExchange, Ayala Ave. Makati City Exchange, Ayala Ave. Makati City Exchange, Ayala Ave. Makati City Exchange, Ayala Ave. Makati City Time: 8amTime: 8amTime: 8amTime: 8am- -- -5pm5pm5pm5pm

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business english basics seminar

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