business email writing tips #3: use the appropriate tone for high-impact results
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http://bit.ly/quickstartcopywriterblog A big part in writing better emails is to convey your message using an appropriate tone. This is especially important when you write emails to business clients where the tone of your message can make or break a deal. What are some examples of expressions that use the wrong tone of voice? How can you improve your emails so that you can persuade your readers to do what you want - in a positive way? Find out by watching this video! Get even more great tips for improving your business writing skills! Visit http://bit.ly/quickstartcopywriterblogTRANSCRIPT
QuickStart Copywriterhttp://bit.ly/quickstartcopywriterblog
Quick Tips for Busy Executives #3
How to Use the Appropriate Tone to Achieve Great Results in Your Emails
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When you write emails to your business clients (even among your own friends and colleagues), the tone of your message can make or break a deal.
Quick Tips for Busy Executives #3
What a NASTY person!
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Messages that sound rude, tactless or offensive will NOT help you achieve your desired purpose.
Quick Tips for Busy Executives #3
What a NASTY person!
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The tone reflects the spirit in which you relay your message - do you sound courteous, respectful or friendly?
Quick Tips for Busy Executives #3He sounds like a really nice guy!
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Choose the right words wisely if you want to persuade your readers to do exactly what you want.
Quick Tips for Busy Executives #3YES! She’s finally agreed to go out
with me!
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Here’s an example of an email written using the wrong tone of voice:
Quick Tips for Busy Executives #3
Subject: URGENT!
MARC,I have an IMPORTANT meeting this afternoon and I need you to review this document.
I need it very, very URGENTLY! Your co operation is appreciated! Get back to me ASAP!
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Now see the difference in the same email written in a more positive way:
Subject: Can I have your expert advice?
Hi Marc!
I’m really sorry to trouble you on top of your heavy workload, but I need your help to proofread an important business document.
It’s only 2 pages long and shouldn’t take too much of your time.It would be fantastic if you could send the revisions before 2 pm.
Thanks for your help Marc, I couldn’t have done it without you!
Quick Tips for Busy Executives #3
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“Can I have your expert advice?”
Quick Tips for Busy Executives #3Here’s a 4-step guideline to help you sound less self-centered and make your emails sound more professional:
1. Include upbeat subject lines in your emails – use positive words
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“It would be fantastic if you could send the revisions by 2 pm.”
Quick Tips for Busy Executives #3Here’s a 4-step guideline to help you sound less self-centered and make your emails sound more professional:
2. Avoid using authoritative phrases/terminology such as “I need”, “I want” and “ASAP”. Use words that trigger a positive response instead
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“I’m sorry to trouble you on top of yourheavy workload.”
Quick Tips for Busy Executives #3Here’s a 4-step guideline to help you sound less self-centered and make your emails sound more professional:
3. Show empathy, and identify with your readers’ emotions wherever possible
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“Thanks for your help Marc! I couldn’t have done it with you!”
Quick Tips for Busy Executives #3Here’s a 4-step guideline to help you sound less self-centered and make your emails sound more professional:
4. Use positive affirmations and always thank your recipient!
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For more great tips on how to improve your business writing skills, visit
http://bit.ly/quickstartcopywriterblog
Quick Tips for Busy Executives #3
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Hope you learnt something useful from my presentation and
thank you for watching!
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