business driven it design
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TRANSCRIPT
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Last Updated: April 2014
Business Driven IT Design
VP Pla&orm Evangelism
Chris Haddad
11 June 2014
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What is your design approach?
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IT Driven Focus Infrastructure Topology
• Network zones
• VM and Container instances
• Active-Passive , Active-Active configuration
Infrastructure Capabilities
• Identity management
• Content Transformation
• Legacy Connectors
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IT Driven Goals Quality of Service
• Acceptable System Response Time
• 99.999…. uptime
• No major security breach
Efficiency
• Infrastructure utilization rate / Infrastructure Spend
• Business Value / Project Spend
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Business Driven Focus
Customer-centric
• Increase number of new customers per quarter
• Increase customer retention ratio and lower churn
• Expand customer spend
Product-centric
• Enter a new market
• Bring a new product to market
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Business Driven Goals Customer-centric
• Increase number of customers
• Expand customer lifetime value and ticket price
• Faster service call resolution
Product-centric
• Revenue per product
• Number of distinct markets
• Lower product defect rate
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Business Success Driver Improve Customer Experience
User Experience Survey Report 74 per cent of businesses
believe user experience is key for improving sales and conversions.
Source: http://www.cloudsearchportal.com/the-role-search-plays-in-next-generation-customer-experiences/
http://www.cloudsearchportal.com/the-role-search-plays-in-next-generation-customer-experiences/
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Why Focus on Customer Experience?
Source: http://experiencematters.wordpress.com/2009/06/25/customer-experience-boosts-revenue/
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What are Customer Experience Touch Points?
Source: http://blogs.amdocs.com/managedservices/2011/01/20/are-service-providers-doing-everything-possible-to-improve-customer-experience-part-1/
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To Define Customer Experience Think Outside In
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Extend Business Reach with IoT and API
Source: http://www.switchscribe.com/is-the-current-internet-ready-to-become-the-internet-of-things/
Expand Engagement and Insight Throughout the Experience Lifecycle
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Source: http://wso2.com/whitepapers/a-reference-architecture-for-the-internet-of-things/
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APIs Connect Everything
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Business Focused API Design
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A Typical Customer Experience
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Start with Business Architecture
Business Architecture
Solution Architecture
• Level 0 • Level 1
Application Architecture
• Integration • Data models • APIs
Runtime Architecture
• Capacity Planning • Deployment • Security
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Visualize Customer Experience
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Business Service First Approach
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Business Driven IntegraEon, Re-‐Use, and Visibility
• Define Integration Points
• Cloud Services
• Business Services
• Correlate endpoints with standard business model
• Track Business Events
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Incorporate Cloud Business Services
Source: http://asanka-tech-blog.blogspot.com/2013/12/working-with-esb-connectors-using-wso2.html
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Connect Business Services to Customer Experience Channels
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Collect and analyze business acEvity and events
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Incorporate Business IT Design
• Standardize Application Assets
• Correlate assets with model
• Integrate Federated Identity Model
• Track subscription and usage
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Build a Master Data Business Model
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Embrace Stores, SubscripEons, and IdenEty Models
IdP (WSO2 IdenBty Server)
(WSO2 Business AcBvity Monitor)
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Business Service PlaMorm Layered Architecture
Integration Layer - 1
Datamodel
Integration Layer - 2
Services Platform
Datamodel
Data Layer
Business Services
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Enterprise Architecture
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Measure IT Design Improvements
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Accelerate interacBons inside and outside the organizaBon
Reduce interacBon
fricBon and cost
Increase engagement and
enhance producBvity
Sense business acBvity
and automaBcally
adapt
Turbocharge Business Success Become a More Connected Business
http://wso2.com/landing/enabling-the-connected-business
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Connected Business Architecture
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Business Design Dimensions
• Establish goals and business value metrics
• Define user experience and workflow
• Investigate integration points and re-use
• Warrant services levels and scale
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What differenBates WSO2?
o The WSO2 PlaMorm and Services delivers the fastest project delivery
o ¼ the Eme and ¼ the cost of IBM/Oracle o Pilots completed in days not weeks
o The WSO2 component architecture built from a single consistent codebase provides unparalleled performance and deployment flexibility
o Our Open Culture, Open Engagement Model, and Open Support Model create long-‐lasEng partnerships with our customers
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WSO2 The Open PlaMorm for Connected Business Driven IT
Internal Integration
API Management
Federated Security
Enterprise App Store and Social
Ecosystem
Big Data
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How we support your business
Support engineers are the product engineering experts (rotate across roles) Hands-on experts guide every project and product (as opposed to pointy hair managers) Iterative and customer driven development roadmap prioritizes agile milestones and rapid releases
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Amazing Enterprise OrganizaBon AdopBon
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Recommended Reading The Path to Responsive IT
Connected Business Architecture
Cloud Connectors
Internet of Things Reference Architecture
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About the Presenter
• Chris Haddad
• VP Platform Evangelism
• F500/G2000 Advisor, Cloudy DevOps for Dev guy
• Learn more about me
• Follow me @cobiacomm on Twitter
• Blog: http://blog.cobia.net/cobiacomm
• Profle: http://www.linkedin.com/in/cobiacomm/
• On Google+ too