BUSINESS DOCKET

TABLE OF CONTENTINTRODUCTION 03

WHO IS ACO 06

ACO MEMBERS 07

WHAT IS ACOTEX 08

TARGET AUDIENCE 12

ACOTEX COMMITTEE 13

IMPLEMENTATION 17

SPONSORSHIP OFFERS AND BENEFITS 18

MALAYSIA ATL MEDIA PLAN 20

MEDIA PLAN 22

INVESTMENT PACKAGES 23

EVENT ORGANISER 30

INTRODUCTIONACOTEX 2015

Acotex is a unique event specially crafted to foster the development of business & commerce between ASEAN members. Geared to be an informative event, it is a first of its kind and will include:

• Trade Exhibition• Conference• Gala Dinner & Award Presentation

ACOTEX 2015 will be held in Malaysia’s premier exhibition venue – PWTC Kuala Lumpur and probed to be an annual event. ACOTEX is a signature event by ASEAN Co-operative Organization(ACO).

As a prominent location in Kuala Lumpur, PWTC, is the best location to host such a massive event that will feature many opportunities and information. ACO together with Red Jacket Events Sdn Bhd will provide the platform for the ASEAN co-op and businesses to showcase their products and services thus aggressively and proactively boosting the economy.

03

EVENT DETAILS

• Title: ACOTEX 2015• Venue : Tun Razak Hall 1 & 2, PWTC,

Kuala Lumpur• Date : 15th – 18th October 2015• Time : 10am – 6pm• Expected : 50,000 – 80,000 • Theme : “Your Gateway to ASEAN &

Global Market”

04

As the organizer and the principal management team of this event, the organizers intend to generate a high impact and mass attractions, promote businesses and co-op activities, expanding a range of advertising and promotion strategies, seek potential sponsorships, grants and partners in executing ACOTEX 2015 event.

ACO & Red Jacket Events Sdn Bhd will collaborate with private organizations in ensuring appropriations, media relations and presentations of attractions for the entire event. ACOTEX is estimated to generate and increase import/export of goods and services and an increase of co-operative members.

In essence, ACO pursues the intention to facilitate the achievement of ASEAN’s objective as stated in the Bangkok declaration on 8 August 1967. It came about with aspirations for the world of co-operatives in the ASEAN landscape; it aims to improve the cooperation amongst ASEAN co-operative bodies. Additionally, it aspires to enhance the growth and development of co-operative activities in the region, through joint ventures and collaborations. By and large, ACO is set to establish relationships with international organizations and countries that share the same objective and vision.

ACO’s vision encompasses creation of an integrated network of ASEAN co-operatives which will provide a leverage to enabling members of ASEAN to obtain higher income which will proliferate a more prosperous and sustainable community of shared geographical landscape. Strength in this will induce better health outlook bringing about improvements particularly in education of the co-operative community members of ASEAN who can integrate and engage in the shared vision of sustainable environment. The composition of ACO comprise APEX members such as ANGKASA (Malaysia), DEKOPIN (Indonesia), NATCCO (the Philippines), SNCF (Singapore), CLT (Thailand), BINA (Brunei Darussalam) and VCA (Vietnam). Non-APEX members include Cambodia, PDR (Laos), Myanmar and Timor-Leste.

WHO IS ACO 06

ACO MEMBERSMYANMAR

(PROPOSEDMEMBER)

THAILAND(CTL)

LAOS(PROPOSEDMEMBER)

CAMBODIA(PROPOSEDMEMBER)

VIETNAM(VCA)

SINGAPORE(SNCF)

MALAYSIA(ANGKASA)

INDONESIA(DEKOPIN)

BRUNEIDARUSSALAM

(BINA)

PHILIPPINES(NATCCO)

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WHAT IS ACOTEXACOTEX is a unique three days event of Trade Exhibition, Conference and Gala Night & Award Presentation with special performance and personalities from across ASEAN.

ACOTEX is an initiative by ACO to establish a platform to promote the significance of the co-op movement within ASEAN. ACO has recognised the importance for co-op and businesses to work together towards achieving greater heights and widening horizon. In the era of globalisation, one must remain relevant and competitive thus preparing for the implementation of AFTA.

ACOTEX mission to promote ASEAN’s export has enabled many local companies to carve new frontiers in global markets. Today as we continue to put the spotlight on capable ASEAN companies and co-op on the international stage, we are helping make the phrase ‘Made-In-ASEAN’ synonymous with excellence, reliability and trustworthiness. In preparation for this, ACOTEX was born to further contribute towards connecting ASEAN community. Currently, there are 2 platforms offered:

1. ACOTEX Events2. Online Services

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WHAT IS ACOTEX

• Main features of ACOTEX 2015:

• ACO Online Services:Another ACO initiative is the ACO Website which is meant for co-operatives and members to do business matching via online. Co-operatives and businesses will be able to promote their products and services to other co-operatives and businesses in ACO member countries. ACO will be a platform for co-operatives and businesses to go global and members will be able to check for business opportunities or to find investors from ACO website.

TITLE PARTICIPANTS

EXHIBITION 400 Booths

CONFERENCE 600 Pax

GALA DINNER 1200 Pax

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ACO proceeds to look into a bold future by presenting what is set to be an annual key event – ACOTEX 2015. This is a unique event specially inspired by the President to foster the development of business & commerce between ASEAN members. Crafted to be an informative event, it is a first of its kind and will include trade exhibition, conference, gala dinner and award presentation. A culmination of great think-tanks put together alongside careful planning, and with much anticipation plus the works-behind-the-scene that took place tantamount to the event, ACOTEX 2015 is making its way to Kuala Lumpur, Malaysia for four (4) days scheduled to take place from 15 – 18 October 2015.

ACOTEX 2015 is a signature event by Asean Co-operative Organization (ACO) in which its aspiration is to foster lifelong partnerships, promote progress and strengthen the bond between the participating countries. Ultimately, the vision is to create an integrated ASEAN’s network of co-operatives. Jointly organized by Red Jacket Events Sdn Bhd, ACOTEX 2015 will be held for four (4) consecutive days at Malaysia’s premier exhibition venue – Putra World Trade Centre (PWTC) with a line-up of interesting programmes aimed at bringing together the best co-operatives and industry partners from the South East Asia region under one roof showcasing their best products in addition to sharing their best practices. Targeting 80,000 attendees, 400 exhibitor booth participants, 600 conference participants and 1200 pax for the award Gala Dinner, this four-day fair encompasses exhibitions, conferences as well as the pinnacle of it; a Gala Dinner marking ACOTEX 2015 drawing its final curtain.

ACO together with Red Jacket Events Sdn. Bhd. will provide the platform for ASEAN co-operatives and businesses to showcase their products and services thus aggressively and proactively boosting the economy.

Among the programmes lined up include exhibitions which boast 400 exhibitor booths in total, bringing about ASEAN Co-operatives, Government-Linked Companies (GLCs) and Public Limited Companies (PLCs), financial institutions and businesses from across the region meant to encourage inter-region trade.

Additionally, conferences featuring reputable speakers and outstanding sponsors are also part of the program line-up in which it serves as a platform for ACO members to share their thoughts and most current best practices, products and services for the benefit of all participants. The height of the event as a finale marking the closing of ACOTEX 2015 is the Gala Dinner in which it will have an amalgamation of different performances from participating countries of the region.

The best performance will be awarded that night hence the anticipation builds! Last but not least, the dinner will draw the curtain for ACOTEX 2015 with a prize-giving ceremony for the most outstanding participant, followed by an award ceremony to announce the Best CEO of Cooperative and the Best CEO of GLC. etc

TARGET AUDIENCE• ASEAN & INTERNATIONAL CO-OPERATIVES• ASEAN & INTERNATIONAL COMPANIES• GENERAL PUBLIC• VENTURE CAPITALIST • GOVERNMENTS• GLC • MNC• PLC• AMBASSADORS• SME• FINANCIAL INSTITUTIONS

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ACOTEX COMMITTEE

• President of ACO & Angkasa • Representative of non Malaysian ACO members• Representative of The Ministry of Domestic Trade,

Cooperative and Consumerism• Representative of ASEAN• Corporate Advisors of Red Jacket Events Sdn Bhd• Representative of Red Jacket Events Sdn Bhd

MAIN COMMITTEE

ACOTEX reflects a combination of good collaboration that targets the specific audience to let attendees explore and experience the best ASEAN has to offer. All aspects of content and presentation, from planning to implementing will acknowledge the approval of the main committee.

13

EXHIBITION

• Business matching • Exhibitors include:

Members of ACO GLCs PLCs Financial Institutions Corporations & Businesses

• Encourages inter-region trade

• Open to public

14

CONFERENCE

• Talks given by reputable speakers & top tier sponsors

• Speech by ACO members on their latest news and trends

• In depth perspective on current issues

• Recognising emerging markets

• Addressing queries on the floor

15

GALA DINNER

• A red carpet dinner event where each delegation are encouraged to showcase a performance of their respectful native countries

• Awards will be given to outstanding Co-operatives and SMEs

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IMPLEMENTATIONSTEP 01

Support from Government & Agencies

STEP 02Setting Up Main Committee Establishing Key Personnel Detailed Work Flow

STEP 03Finalizing Corporate and Official Sponsors and Partners

STEP 04Press Conference, Pre-Launch Events & Promotional Activities

STEP 05Setup & Event Site Preparation

STEP 06Event – ACOTEX 2015

STEP 07Post Event Activities

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SPONSORSHIP OFFERS AND BENEFITS

ACOTEX 2015 offers customized sponsorships to match sponsors marketing needs. We create sponsorships that hit sponsors hot buttons, reach sponsors’ target audience and give sponsors measurable return on sponsorships investment. Sponsorships, also termed ‘event marketing’, will engage potential customers in a relaxed, fun atmosphere while driving home to marketing messages. This type of advertising approach creates an environment that makes the customer more receptive to sponsors products and services. The diversity of our event will help sponsors reach sponsors target demographics.

Key to the success of the marketing program is the involvement of dedicated media sponsors as well as our official sponsors. This involvement results in a high level of incremental media exposure for ACOTEX 2015 through cross-promotion. From a public relations standpoint, the promotional value is substantial. During this event and the month prior, we give sponsors the opportunity to put their image- and products – directly into the hands of thousands of Potential customers. Creating an experience around your product hits home with the consumer. Depending on level of sponsorship, sponsors company may benefit from many of the following event related promotions.

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High traffic locations within the vast PWTC,

Kuala Lumpur grounds

Sampling or couponing

High visibility signage

Hospitality area

Use of event logo on product promotional

Retail / trade promotions

Cross promotions

MALAYSIA ATL MEDIA PLAN 20

Programme L Dur Airtime/Airday NoJune July August

September October

712

21

28   5

12

19

26     2 9

16

23

30   7

14

21

28   4

11

18

25

TV3  

      Mon-Fri                                            Event Date: 15-18 Oct

MHI Live Interview BM 6min 7am-9am                                         29                  Mon-Sun                                                            10am-6pm Afternoon Fringe                                           12          

ROS PACKAGE BM 15sec 6pm-12am Prime Time                                           5                12am-6am Night Fringe                                           8          

ASTRO : ROS Package        Mon-Sun                                                      

Awani       11                                               11    Prima BM 15sec 9am-12am(midnight) 11                                               11    

Ria       11                                               11    KLIATV  

      Mon-Sun                                                      Package BM 30sec 1 Spot per hour 720                                 720    

Added Value                                                            30sec TVC Showcase in KLIATV (E-FIDS A) for 1 month                                                      

Radio: ROS Package        Mon-Sun                                                      

Sinar FM BM 30sec 6am-12am(midnight) 35                                           35        Era FM BM 30sec 6am-12am(midnight) 35                                             35      Hot FM BM 30sec 6am-12am(midnight) 35                                         35          Mix FM Eng 30sec 6am-12am(midnight) 35                                           35        Fly FM Eng 30sec 6am-12am(midnight) 35                                               35    

Newspaper: National Ed        Full Colour                                                      

The Star Eng   Full Page (37cm x 8col) 1                                   1                      Half Page (37cm x 4col) 1                                     1              

New Straits Times Eng   Full Page (33cm x 8col) 1                                   1                      Half Page (33cm x 4col) 1                                     1              

Berita Harian BM   Full Page (33cm x 8col) 1                                   1                      Half Page (33cm x 4col) 1                                     1              

Utusan Malaysia BM   Full Page (54cm x 10col) 1                                   1                      Half Page (54cm x 5col) 1                                     1                    Black & White                                                      

The Star Eng   Full Page (37cm x 8col) 1                                   1                      Half Page (37cm x 4col) 1                                     1              

New Straits Times Eng   Full Page (33cm x 8col) 1                                   1                      Half Page (33cm x 4col) 1                                     1              

Berita Harian BM   Full Page (33cm x 8col) 1                                   1                      Half Page (33cm x 4col) 1                                     1              

Utusan Malaysia BM   Full Page (54cm x 10col) 1                                   1                      Half Page (54cm x 5col) 1                                     1              

Billboards & Outdoor                                                            Billboards (5 locations)                                                            

Brochure - Air Asia                                                            

ACOTEX MEDIA PLANProgramme L Dur Airtime/Airday No

June July AugustSeptemb

erOctober

712

21

28

  512

19

26

    2 916

23

30

  714

21

28

  411

18

25

Pre Promo  

Press Conference                                                            

PR Launch                                                            

Online  

Website                                                            

Social Media                                                            

Newsletter                                                            

Youtube                                                            

BTL

Print Materials  

Flyers                                                            

Bumper Stickers                                                            

Buntings                                                            

Banner                                                            

Posters                                                            

22

INVESTMENT PACKAGES 23

DIAMOND: RM 2 MillionEXHIBITION BOOTH SPACE30 Spaces

CONFERENCE

30 Spaces

GALA NIGHT10 VVIP , 10 VIP

MEDIA EXPOSURE

TV3 , ASTRO, KLIATV, RADIO, Newspaper, ACO TV

• Entrance/Exit Floor • Red Carpet Backdrop• Main Stage Branding

• Banner/Buntings • Guide Book• Print Promotion• Website

• Feature Wall A• Feature Wall B• Feature Wall C

LOGO INTEGRATION

LOGO INTEGRATION

• Verbal Mention • Press Releases

SPECIALS

• Unique Marketing

24

RUBY: RM 1 MillionEXHIBITION BOOTH SPACE15 Spaces

CONFERENCE

20 Spaces

GALA NIGHT5 VVIP, 5 VIP

MEDIA EXPOSURE

TV3 , ASTRO, KLIATV, RADIO, Newspaper, ACO TV

• Entrance/Exit Floor • Red Carpet Backdrop• Main Stage Branding

LOGO INTEGRATION

LOGO INTEGRATION

• Verbal Mention• Press Releases

• Feature Wall A• Feature Wall B

• Banner/Buntings • Guide Book• Print Promotion• Website

25

TOPAZ: RM 700,000EXHIBITION BOOTH SPACE7 Spaces

CONFERENCE

10 Spaces

GALA NIGHT10 VIP

MEDIA EXPOSURE

TV3 , ASTRO, KLIATV, RADIO, Newspaper, ACO TV

LOGO INTEGRATION

LOGO INTEGRATION

• Verbal Mention• Press Releases

• Entrance/Exit Floor • Red Carpet Backdrop• Main Stage Branding

• Feature Wall A• Banner/Buntings • Guide Book• Print Promotion• Website

26

EMERALD: RM 500,000EXHIBITION BOOTH SPACE5 Spaces

CONFERENCE

7 Spaces

GALA NIGHT5 VIP

MEDIA EXPOSURE

TV3 , ASTRO, KLIATV, RADIO, Newspaper, ACO TV

• Banner/Buntings • Guide Book• Print Promotion• Website

• Feature Wall A

LOGO INTEGRATION

LOGO INTEGRATION

• Press Releases

27

SAPPHIRE: RM 250,000EXHIBITION BOOTH SPACE3 Spaces

CONFERENCE

4 Spaces

GALA NIGHT2 VIP

MEDIA EXPOSURE

TV3 , ASTRO, KLIATV, RADIO, Newspaper, ACO TV

• Banner/Buntings • Guide Book• Print Promotion• Website

• Feature Wall A

LOGO INTEGRATION

LOGO INTEGRATION

• Press Releases

28

OPAL: RM 100,000EXHIBITION BOOTH SPACE1 Spaces

CONFERENCE

2 Spaces

GALA NIGHT3 Normal Seats

MEDIA EXPOSURE

TV3 , ASTRO, KLIATV, RADIO, Newspaper, ACO TV

• Guide Book• Print Promotion• Website

• Feature Wall A

LOGO INTEGRATION

LOGO INTEGRATION

• Press Releases

29

EVENT ORGANIZER Ms. Nadia

: +6019-348 4831

: +603-6411 6216

: nadia@aco-tex.com

: www.aco-tex.com