business communications course outline
DESCRIPTION
This is the chronological course outline of the subject Business Communication & Ethics, as taught by Ms. Dilshad, in the year 2010.TRANSCRIPT
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A Communication
i Components of communication
ii Types of communication
Upward
Downward
Horizontal
AIDA
Purposes of non-verbal
communication
(1) Reinforcement
(2) Modification
(3) Substitution
(4) Regulation
iii Skills
Speaking
Writing
Reading
Listening
(1) Bad listening habits
(2) Audience benefits
(a) Extrinsic rewards
(b) Intrinsic rewards
Persuasive messages
(1) Primary purpose
(2) Secondary purpose
(3) Maslow’s theory (5 rungs)
B CV and Resume
i Solicited/unsolicited
ii Cover letter
Aims
iii Five parts of resume
C Letters
i Types of letter
Full block
Modified block
ii Punctuation types
Mixed
Open
iii Types of recommendation letter
Solicited
Unsolicited
D Memo
i Four parts of memo
To
From
Date
Subject
Course outline | Business Communications & Ethics
E Report writing
i Types of report (formality)
Informal report
Formal report
ii Types of report (category)
Feasibility report
Recommendation report
Problem solving report
Yardstick report
Progress report
iii Types of report (frequency)
Periodic report
Special report
iv Types of report (reader-writer
relationship)
Professional report
Independent report
Administrative report
Informal report
(1) Memos
(2) Letter
(3) Fill-in report forms
(4) Agendas and minutes of
meeting
v Patterns of report
Direct
Indirect
vi Aspects of report
Formality
Function
Physical factor
(1) Memorandum report
(2) Letter report
(3) Email report
vii Parts of report
Preliminary parts
(1) Title page
(2) Transmittal message
(3) Table of content
(4) List of illustration
(5) Executive summary
(6) Title fly
(7) Executive summary
Report body
F Meeting
i Agenda
Formal
Informal
ii Memo
iii Minutes of meeting
Formal
Informal
G Quotations
H Tenders
i PPRA rules
ii Procurement
iii Contracts
I Ethics
i Engineering ethics
Code
Rights of engineer
ii Work ethics
Whistle blowing
Bribery
(1) Moral guidelines
Employee rights
Discrimination
(1) Age discrimination
(2) Sexual harassment
(3) Quid pro quo harassment