business communications course outline

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This is the chronological course outline of the subject Business Communication & Ethics, as taught by Ms. Dilshad, in the year 2010.

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Page 1: Business Communications Course Outline

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Page 2: Business Communications Course Outline

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A Communication

i Components of communication

ii Types of communication

Upward

Downward

Horizontal

AIDA

Purposes of non-verbal

communication

(1) Reinforcement

(2) Modification

(3) Substitution

(4) Regulation

iii Skills

Speaking

Writing

Reading

Listening

(1) Bad listening habits

(2) Audience benefits

(a) Extrinsic rewards

(b) Intrinsic rewards

Persuasive messages

(1) Primary purpose

(2) Secondary purpose

(3) Maslow’s theory (5 rungs)

B CV and Resume

i Solicited/unsolicited

ii Cover letter

Aims

iii Five parts of resume

C Letters

i Types of letter

Full block

Modified block

ii Punctuation types

Mixed

Open

iii Types of recommendation letter

Solicited

Unsolicited

D Memo

i Four parts of memo

To

From

Date

Subject

Page 3: Business Communications Course Outline

Course outline | Business Communications & Ethics

E Report writing

i Types of report (formality)

Informal report

Formal report

ii Types of report (category)

Feasibility report

Recommendation report

Problem solving report

Yardstick report

Progress report

iii Types of report (frequency)

Periodic report

Special report

iv Types of report (reader-writer

relationship)

Professional report

Independent report

Administrative report

Informal report

(1) Memos

(2) Letter

(3) Fill-in report forms

(4) Agendas and minutes of

meeting

v Patterns of report

Direct

Indirect

vi Aspects of report

Formality

Function

Physical factor

(1) Memorandum report

(2) Letter report

(3) Email report

vii Parts of report

Preliminary parts

(1) Title page

(2) Transmittal message

(3) Table of content

(4) List of illustration

(5) Executive summary

(6) Title fly

(7) Executive summary

Report body

F Meeting

i Agenda

Formal

Informal

ii Memo

iii Minutes of meeting

Formal

Informal

G Quotations

H Tenders

i PPRA rules

ii Procurement

iii Contracts

I Ethics

i Engineering ethics

Code

Rights of engineer

ii Work ethics

Whistle blowing

Bribery

(1) Moral guidelines

Employee rights

Discrimination

(1) Age discrimination

(2) Sexual harassment

(3) Quid pro quo harassment