business communications chapter 4 notes

34
Chapter 4 Chapter 4 Revising and Proofreading Revising and Proofreading Business Messages Business Messages

Upload: cwood

Post on 31-Oct-2014

1.849 views

Category:

Education


4 download

DESCRIPTION

 

TRANSCRIPT

Page 1: Business Communications Chapter 4 notes

Chapter 4 Chapter 4 Chapter 4 Chapter 4

Revising and Proofreading Revising and Proofreading Business Messages Business Messages

Page 2: Business Communications Chapter 4 notes
Page 3: Business Communications Chapter 4 notes

Proofreading

Revising

Improving content and sentence structure—may

involve adding, cutting, recasting

Improving content and sentence structure—may

involve adding, cutting, recasting

Correcting grammar, spelling, punctuation, format, and mechanics

Correcting grammar, spelling, punctuation, format, and mechanics

Page 4: Business Communications Chapter 4 notes

Memo Revised for Conciseness

Page 5: Business Communications Chapter 4 notes

Concise WordingConcise WordingRevise your messages to eliminate wordiness.

Instead of this

We are of the opinion that

Please feel free to

In addition to the above

At this point in time

Despite the fact that

Try this

We think

Please

Also

Now

Although

Page 6: Business Communications Chapter 4 notes

ClichésClichés

SlangSlang

JargonJargon

RedundantWords

RedundantWords FillersFillers

NeedlessAdverbs

NeedlessAdverbs

OutdatedExpressions

OutdatedExpressions

LongLead-Ins

LongLead-Ins

WordyPrepositional

Phrases

WordyPrepositional

Phrases

ConciseConciseWritingWriting

EliminatesEliminates

ConciseConciseWritingWriting

EliminatesEliminates

Page 7: Business Communications Chapter 4 notes

Wordy Prepositional PhrasesWordy Prepositional PhrasesInstead of this

We don’t as a general rule cash personal checks.

Students in very few instances receive parking tickets.

She calls meetings on a monthly basis.

Try this

We don’t generally cash personal checks.

Students seldom get parking tickets.

She calls monthly meetings.

Page 8: Business Communications Chapter 4 notes

Long Lead-InsLong Lead-Ins

Instead of thisThis memo is to inform you that all employees meet today.

I am writing this letter to say thanks to everyone who voted.

Try this

All employees meet today.

Thanks to everyone who voted.

Page 9: Business Communications Chapter 4 notes

Outdated ExpressionsOutdated Expressions

Outdated

as per your request

pursuant to your request

attached hereunto

under separate cover

Modern

at your request

at your request

attached

separately

Page 10: Business Communications Chapter 4 notes

Needless AdverbsNeedless AdverbsTo sound more credible and to streamline your writing, avoid excessive use of adverbs such as definitely, quite, really, and actually.

Instead of thisThe manager is actually quite pleased with your proposal because the plan is definitely workable.

Try this

The manager is pleased with your proposal because the plan is workable.

Page 11: Business Communications Chapter 4 notes

FillersFillers

Revise sentences to avoid fillers such as there and it when used merely to take up space.

Instead of this

There are two employees who should be promoted.

It was Lisa and Jeff who were honored.

Try this

Two employees should be promoted.

Lisa and Jeff were honored.

Page 12: Business Communications Chapter 4 notes

Revise the following sentences to avoid a long lead-ins, wordy prepositional phrases, outdated expressions, needless adverbs, fillers, and/or other forms of wordiness.

This e-mail message is to inform you that in all probability we will actually finish in two weeks.

There are many brokers who are quite certain that these stocks are completely safe.

We will probably finish in two weeks.

Many brokers are certain that these stocks are safe.

Page 13: Business Communications Chapter 4 notes

Revise the following sentences to achieve conciseness.

Pursuant to your request, there are two contracts that are attached hereto.

All employees are hereby informed that as a general rule computers may not be used for activities that are personal.

As you requested, two contracts are attached.

Generally, employees may not use computers for personal activities.

Page 14: Business Communications Chapter 4 notes

Redundant WordsRedundant Words

Avoid unnecessarily repetitious words. What words could be omitted in these expressions?

advance warningclose proximityexactly identicalfilled to capacityfinal outcome

necessary requisitenew beginningpast historyrefer backserious danger

Page 15: Business Communications Chapter 4 notes

JargonJargon

Avoid technical terms and special terminology that readers would not recognize.

Computer jargonqueue

export

bandwidth

Alternative language

list of documents waiting to be printed

transfer data from one program to another

Internet capacity

Is jargon ever permissible?

Page 16: Business Communications Chapter 4 notes

SlangSlang

Avoid slang (informal expressions with arbitrary or extravagantly changed meanings).

to “bag on”

cluelessturkey

chill/chill out

to tease, to nag, or to complainunaware, naïvesomeone stupid or sillyrelax

Page 17: Business Communications Chapter 4 notes

SlangSlang

An example from the world of Dilbert:

Page 18: Business Communications Chapter 4 notes

ClichésClichésAvoid clichés (overused expressions). Substitute more precise words.

Instead of this

Last but not least, you should keep your nose to the grindstone.

We had reached the end of our rope.

Try this

Finally, you should work diligently.

We could go no further.

Page 19: Business Communications Chapter 4 notes

Revise the following sentence to avoid slang, clichés, and redundancies.

Ms. Miller, who shoots straight from the shoulder, demanded final completion by January 1.

Ms. Miller, who is straightforward, demanded completion by January 1.

Page 20: Business Communications Chapter 4 notes

IncludesVivid

Adjectives

IncludesVivid

Adjectives

UsesConcrete

Nouns

UsesConcrete

Nouns

Avoids WordyVerb/Noun

Conversions

Avoids WordyVerb/Noun

Conversions

UsesPreciseVerbs

UsesPreciseVerbs

The BestThe BestBusinessBusinessWritingWriting

The BestThe BestBusinessBusinessWritingWriting

Page 21: Business Communications Chapter 4 notes

Precise VerbsPrecise Verbs

Revise your writing to include precise verbs instead of general, lackluster, all-purpose ones.

Market researchers said that sales would improve.

What more precise verbs could replace said?

Market researchers forecasted improved sales.Market researchers promised improved sales.Market researchers predicted improved sales.

Page 22: Business Communications Chapter 4 notes

Please contact theirsales rep today.

What more precise verbs could replace contact?

Please telephone their sales rep today.Please fax their sales rep today.Please e-mal their sales rep today.

Page 23: Business Communications Chapter 4 notes

Buried VerbsBuried Verbs

Revise verbs that have been converted to nouns.

Look for words ending in tion or ment. Could they be more efficiently and

forcefully converted to verbs?

Look for words ending in tion or ment. Could they be more efficiently and

forcefully converted to verbs?

Tip

Page 24: Business Communications Chapter 4 notes

Instead of thisThe manager came to the realization that telecommuting made sense.

A job seeker must make application before May 1.

Try thisThe manager realized that telecommuting made sense.

A job seeker must apply before May 1.

Page 25: Business Communications Chapter 4 notes

Instead of thisOnce we have the establishment of a Web site, our business will grow.

Please give serious consideration to a company intranet.

Try this

Once we establish a Web site, our business will grow.

Please seriously consider a company intranet.

Page 26: Business Communications Chapter 4 notes

Revise the following sentences by using more precise verbs or by centering the action in a verb.

The seller said he would contact you.

We must give encourage-ment to our team.

Consumers show a preference for buttered popcorn.

The seller promised to e-mail [telephone or fax] you.

We must encourage our team.

Consumers prefer buttered popcorn.

Page 27: Business Communications Chapter 4 notes

Revise the following sentences centering the action in the verb.

Please make an assessment of the home's value.

Ann made a suggestion that we hire Lee.

Please assess the home's value.

Ann suggested that we hire Lee.

Page 28: Business Communications Chapter 4 notes

Concrete NounsConcrete NounsRevise your writing to include specific, concrete nouns instead of general, abstract ones.Instead of this

The man asked for a raise.

An employee presented a proposal.

Try this

Jeff Jones asked for a 10 percent salary increasey.

Kelly Keeler, production manager, presented a plan to stagger hour.

Page 29: Business Communications Chapter 4 notes

Vivid AdjectivesVivid AdjectivesRevise your writing to include descriptive, dynamic adjectives instead of overworked, all-purpose ones.

Instead of this

The report was good.

The report was bad.

Try thisThe report was persuasive (or detailed, original, thorough).

Possible revisions?

Page 30: Business Communications Chapter 4 notes

What to Watch for in Proofreading

What to Watch for in Proofreading

• Spelling

• Grammar

• Punctuation

• Names and numbers

• Format

Page 31: Business Communications Chapter 4 notes

Proofreading Marks

Page 32: Business Communications Chapter 4 notes
Page 33: Business Communications Chapter 4 notes

How to Proofread Complex Documents

• Allow adequate time.• Print a copy, preferably double-

spaced.• Be prepared to find errors.• Read once for meaning and once for

grammar/mechanics.• Reduce your reading speed.

Page 34: Business Communications Chapter 4 notes

For documents that must be perfect:

• Have someone read aloud the original while someone else checks the printout.

• Spell names.• Spell difficult words.• Note capitalization.• Note punctuation.