business communication model

Theories / Models of Business

Communication

Communication Models

Claude Shannon and Warren Weaver General Model of Communication

Version 1

Information Source

MessageTransmitter

Noise Source

SignalReceived

SignalReceiver

MessageDestination


Source ReceiverEncoder Decoder

Message

Noise

Channel

Feedback

Claude Shannon and Warren Weaver General Model of Communication

Version 2


Six Communication Elements According to Shannon-Weaver Source Encoder Message Channel Decoder Receiver


Assumptions of Shannon-Weaver Communication breakdown is caused by

‘noise’ The model is developed to separate noise

from information-carrying signals e.g. electronic media (TV, radio, print), digital

online media (internet, data carrying devices) The emphasis is on physical or semantic noise


Assumptions of Shannon-Weaver Physical or Semantic Noise

Distraction (thunder, roaring motorbike, barking dog, snow on TV screen, static sound on the phone, smudge on the newspaper, etc)

Emphasizing the wrong part of the message Attitude towards the sender Attitude towards the message


Criticisms of Shannon-Weaver Model Emphasis in on the transmission of

message Developed to separate noise from

information-carrying signals Flow of communication is linear and one-

way Assumes that communication is relatively

unproblematic Referred to as an information model


S M C R

SOURCE MESSAGE CHANNEL RECEIVER1. Communication

Skills

2. Knowledge

3. Social System

4. Culture

5. Attitude

1. Element (Content)

2. Structure (Code)

3. Treatment

1. Seeing

2. Hearing

3. Smelling

4. Touching

5. Taste

1. Communication Skills

2. Knowledge

3. Social System

4. Culture

5. Attitude

Berlo’s SMCR Model of Communication


Four Elements of Communication According to Berlo Source Message Channel Receiver


Assumptions of Berlo’s Model There has to be a balance between the

source and the receiver if we want the communication process to be efficient.

The balance exists in the following: Communication skills Knowledge Social system Culture Attitude


Assumptions of Berlo’s Model The message construction should be

observed the following: Message element or content must be

appropriate to the receiver Message structure of code includes the

encoding and decoding of messages Encoding (written and spoken) Decoding (listening and talking) Thought or reasoning


Assumptions of Berlo’s Model Treatment of the message likewise

contributes to the overall package of the message.

The most useful channel of communication are the five senses.


Criticisms of Berlo’s Model Dyadic Emphasis is on the relationship of the

source and the receiver Success of the communication depended

on communication skills Focus on message construction and use of

language and words


Criticisms of Berlo’s Model Developed to study the flow of

communication as a human activity Communication skills involve the ff:

Knowing and applying the code’s grammar Knowing and using a broad vocabulary Knowing and applying the conventions Adapting the use of code to your audience

Ownership of media of communication is observed


Shannon-Weaver Berlo

SMCR

1. Emphasis is on the transmission of message

2. Developed to separate noise from information-carrying signals

3. Flow of communication is linear and one-way

4. Assumes that communication is relatively unproblematic

5. Referred to as an information model

1. Dyadic

2. Emphasis is on the relationship of the source and the receiver of the message

3. Gives importance to message construction and use of language and words

4. Developed with the intention of studying communication as a human activity

5. Ownership of media of communication is observed

business communication model

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