Business Communication

MGM 2101Distance Learning Program

Faculty of Economics and ManagementUniversiti Putra Malaysia

Unit 1 Organizational Communication

Importance of business communication Communication process

barriers listening

Organizational documents Effective documents

benefits costs criteria

Unit 2 Business Writing

Criteria purposeful economical reader-oriented

Audience analysis types adaptation

Unit 3 Writing Business Documents Phase 1 purpose audience identification message adaptation - reader benefit

- you-attitude

- simple language

- non-bias language

- positive emphasis

- polite

Unit 4 Research, Organize and Compose

Phase 2 research – sources of information (primary

and secondary) organize – cluster, outline, pattern compose – impact, word choice, sentence

structure, paragraph

Unit 5 Revise, Evaluate, Proof read

Phase 3 revise - clear, conversational, concise,

parallel proof read - spelling, grammar, number,

punctuation, format evaluate - purpose achieved? - feedback - read aloud

Unit 6 Basic Business Message Patterns

Direct request or inform message early elaborate or explain close positively

Indirect begin with a neutral note provide justification close with a friendly note