business communication by nitish nagar

What is Communication?

Communication is the process where a message is sent by one person and received by another person with the intent of getting a response.

2 Types of Communication– Verbal-specific words we use and our tone of voice.

– Non-Verbal-the body language we use ALL THE TIME.

Verbal communication is the words we use.Nonverbal communication is our body language.We need to be aware of our nonverbal cues, since we might

accidentally be sending mixed messages.

Various Forms of Communication

Intrapersonal communication: Communication with or within oneself

Interpersonal communication: communication with two or more people

Small group communication: communication with a small number of persons

Public Communication: delivery of a speech to an audience

Mass Communication: Communication via media

Importance of Communication

Communication is important because it is about how information is sent and received within firms

The way information is communicated is often governed by how firms are structured

Forms of Business Structure

Entrepreneurial - decisions made centrally

Pyramid - staff have a role, shared decision making, specialisation is possible

Matrix - staff with specific skills join project teams, individuals have responsibility

Independent - seen in professions where organisation provides support systems and little else

Illustrating Structures 1

The Pyramid

Traditional view of organisations

Decisions pass down formal channels from managers to staff

Information flows up formal channels from staff to management


Entrepreneurial

Most small businesses have this

structure

One or two people make

decisions

Great reliance on key workers

supporting decision makers

Quick to act but pressure on

decision makers

Decision maker

Key worker

Key worker

Key worker

Key worker


Matrix

Marketing Production Finance

Project AProject teams created

Staff with specialist skills

Project B


Independent

Dr A Dr B

Dr CDr D

Support systems to professionals such as doctors

Not suited to most businesses due to

lack of control

Analyzing the Audience

Good speakers are audience-centered

– Primary purpose of a speech is to get a desired response

Keep the audience foremost in mind at every step of preparation and presentation

– To whom are you speaking?

– What is it you want them to know, believe or do as a result?

– What is the most effective way to compose and present your speech to accomplish those ends?

Adapting to the Audience

Before the Speech– Assess how the audience is likely to respond

– Adjust what you say to make it

• Clear

• Appropriate

• Convincing

During the Speech– Things may/will not go exactly as you plan

– Don’t panic, remain calm and adapt

– Remember:

• Who am I speaking to?

• What do I want them to know, believe or do?

• What is the best way to accomplish this?

Practice, practice, practice

More on Business Structure

Centralisation

Managers keep control

Decisions are made in the interests of the whole business

Costs can be cut by standardising purchasing and so on

Strong leadership

Decentralisation

Empowering and motivating

Freeing up senior managers’ time

Better knowledge of those closer to customers

Good staff development

Channels of Communication

Communication in organisations follows paths or channels

Communication between managers and subordinates is known as vertical communication

This is because the information flows up or down the hierarchy

Channels between departments or functions involve lateral communication

As well as formal channels of communication, information also passes through an organisation informally

Communication is not complete until feedback has been received

Vertical/Lateral Communication

Organisation chart shows vertical (black arrows) and lateral (green arrows)

Finance Marketing Production

Board of Directors

Finance Officers

MarketingAssistants

FactoryOperatives

What DID you get out of this?

Effective communication exists between two people where the sender and receiver of a message understand it the same way.

There are several ways to clarify and get the whole message.

Hold up the number of fingers (1 a little-10 a lot) that shows how much you agree with the statement:

“ “I know how to communicate well and get my point I know how to communicate well and get my point across.” across.”

Thank YouThank You By :

Priyanka Khandelwal A2305208408

Nitish Nagar A2305208383

Prince A2305208406

Swarup Sagar A2305208442

Batch 2008- 2012

Branch B.Tech (CS&E)

Section 7CS9(X)

business communication by nitish nagar

Leadership & Management