7/28/2019 Business Communication Abdul Hafizh 105020305121001

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Abdul Hafizh

105020305121001

Business Communication: Share Understanding

Business communication is something special because it is a specialized branch of generalcommunication. Process, types, method and others are the same with those of general

communication but the only difference lies in their application to the situation. Business

deals with a wide range of economic activities and therefore it produces and sells for earning

profit. And here we can define business communication as a flow of information occurring

within the environment with a specific formal motive. In a broad sense, business

communication can be defined as -> The process of expressing any type of notice,

instruction, request, recommendation, perception, and the liking to a person or a number of

person within the organization or outside the Organization, with a view to information them

of any business data, decision instruction, objectives etc. and expecting feedback from the

receivers to secure action by the receiver.

The term business communication is used for all messages that we send and receive for

official purpose like running a business, managing an organization, conducting the formal

affairs of a voluntary organization and so on. Business communication is marked by formality

as against personal and social communication. The success of any business to a large extent

depends on efficient and effective communication. It takes place among business entities, in

market and market places, within organizations and between various groups of employees,

owners and employees, buyers and sellers, service providers and customers, sales personsand prospects and also between people within the organization and the press persons. All

such communication impacts business. Done with care, such communication can promote

business interests. Otherwise, it will describe the organization in poor light and may

adversely affect the business interest.

Communication is the life blood of any organization and its main purpose is to effect change

to influence action. In any organization the main problem is of maintaining effective

communication process. The management problem generally results in poor communication.

Serious mistakes are made because orders are misunderstood. The basic problem incommunication is that the meaning which is actually understood may not be what the other

intended to send. It must be realized that the speaker and the listener are two separate

individuals having their own limitations and number of things may happen to distort the

message that pass between them. General guidelines to make an effective communication is

clarity of purpose, Shared activity, Focus on the need of the receiver, Active listening,

Controlling emotions, Politeness, Eliminate noises, Avoiding connotation and ambiguities,

and Completeness. So when we have to communicate with people, we need those guidelines

in order to keep the effectiveness of our communication and also minimize the

misunderstanding. And also we have to understand and then become understood. Thankyou .