BUSINESS COMMUNICATION-II

Course Objectives:

In this rapidly changing world communication has become very vital and important. Every time we have to contact each other for many reasons and without communication either for ourselves or on the behalf of the organization we cannot make progress in any sphere of life.“The persons we seek must have strong oral and written communication skills”.From Chief Financial Officer to Product Manager, from Senior Economist to Personnel Analyst, from Senior Sales Representative to Petroleum Buyer – these positions will be filled by people who can communicate well.Demographic trends suggest that the current generation of College/University students will face ever tougher competition obtaining jobs and vying for top corporate positions. Simply put, today’s students will have to wait longer to get ahead. Those with outstanding communication skills will have an advantage; this course Business Communication will definitely give them a crucial edge.As we all know, every message, whether verbal or nonverbal, communicates something about our values & ethics. Thus, this course will also instruct the students the means to anticipate and analyze the ethical dilemmas they will face on the job/practical life. Taking an ethical position on the face of pressures and temptations requires more than courage – it really requires strong communication skills.So, the basic purpose of teaching this course is to train the character as well as professional capabilities of students in order to make them proficient in handling any kind of situation in their personal & professional lives.

Course Contents:

The art of listeningThe importance of listeningImproving listening efficiencyEffect of listening on other communication skillsListening & Job SuccessPractice

Interviewing: What is interview?, Physical and mental preparation, Knowing your abilities, Getting information about company, Body language, What to do during interview, Kinds of interview, Follow up communication Application Packages: Resume writing, Chronological resumes, Skills resumes. Preparing different resume for different jobs, What do your employer wants to know about you, Covering letter, What should be there in covering letter?, Ready to respond every question.

Meeting & Conference Participation: Qualities of effective speaking, creating favourable impression, Enunciation, pronunciation

Planning & Writing: Business letter format & letter styled, Arrangement styles of letters, Punctuation styles for business letters, A final word

The Psychology of Effective Communication: Principles of Communication Psychology.What do we know about Human Behaviour, Non-verbal communication, Promoting Goodwill, Stimulating desired reaction?

Text Books:

• Bov’ee D. Philips: Business Communication Today • Himstreet & Batty: Business Communication • Kitty O Locker: Business & Administrative communication • Stewart, Zimiber & Clark:Business English & Communication