IMPORTANCE AND NATURE OF BUSINESS COMMUNICATION

COMMUNICATION

Derived from Latin word ‘communis’ which means ‘common’

Communication is complete when the receiver understands in the same sense and sprite that the communicator intends to convey.

“communication is the sum of all things a person does when he wants to create understanding in the mind of another. It is a bridge of meaning. It involves a systematic and continuous process of telling, listening and understanding.”

-David H.Holt

CLASSIFICATION

1. Intrapersonal Communication.

2. Interpersonal Communication.

3. Group Communication.

4. Mass Communication.

5. Verbal Communication.

6. Non-Verbal Communication.

7. Metacommunication.

3 MAJOR ROLES OF MANAGER

a) INTERPERSONAL- Manager interacts with there superior, peer and subordinate.

b) INFORMATIONAL- Manager receives and gives information to people inside or outside the organization.

c) DECISIONAL- Manager takes important decisions and communicate them to organizational members for effective implementations.

IMPORTANCE OF COMMUNICATION

INTERNAL COMMUNICATION1. Facilitating Planning.2. Helps in decision making.3. Brings co-ordination.4. Facilitate better administration.5. Creation of mutual trust and confidence.6. Motivation of employees.7. Building higher employees moral.8. Binding force.9. Facilitate effective control.

EXTERNAL COMMUNICATION

1. Touch with the external environment.

2. Handling competition.

3. Public relations.

OBJECTIVE OF COMMUNICATION

1. Exchange of information.

2. Issue and orders.

3. Advice and counseling.

4. persuasion.

5. Suggestion.

6. Education.

7. Motivation.

8. Raising Morale.

9. Warning.

Reference – ‘ Business Communication’

T.N. Chhabra.