business communication (1).pptx

8/18/2019 Business Communication (1).pptx

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Business Communication


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It is concerned with the study of

communications between individuals

and groups occurring in the process

of an administration and

management of an organization.


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Elements of Business Communication

1. sender/s

2. receiver/s

. message!. channel

". noise or #barriers$%. feedbac&

'. situation


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(our Considerations of a Business )etter

1. *ub+ect

2. ,udience. -urpose

!. *tyle


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*tyle

• Part 1 of the body – state your purpose.

•

Part 2 of the body – explain whatyou want to happen or explain the

information you have.

• Part 3 of the body – request action

conclude, or thank the reader for

his purpose.


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he oals of Business Communication

• t carries a messa!e of importance.

• t must deliver promptly so that the

recipient of the letter will replyfavorably at once.

• t should sell either !oods, !oodwill or

both, or pave way for the businesstransactions.

• t is a business letter.


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% C0s of BusinessCommunication


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Correctness

• "efers to the absence of any stumblin!

block in any part of the letter.

• Poor spellin!, careless letter layouts,hapha#ard punctuation, defective

!rammar distract and clo! the flow of

thou!hts.


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Conciseness

• "efers to the importance !iven to each word in

the letter. deas in the letter are contained in

few words only.

• $revity


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%&' words(

wish each and every person who receives this

notice and has a su!!estion to make states what

he has to say on the enclosed card, si!n it and

drop it in the mail at once that may know his

opinion as soon as possible.

%12 words(

Please write your su!!estions on the enclosed

card and mail it immediately.


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Concreteness

"efers to the writin! details in sharpand definite manner.


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1. )e make the finest blankets

2. *his soap !ives !enerous lather.

3. *his airplane is the fastest in the world.

1. Parce blankets are soft, li!ht and fluffy.*hese blankets provide !reat warmth

without added wei!ht and induce restful

sleep.2. +urf multiplies itself in lather in 3 times.

3. +" -1 $lackboard holds the worlds speed

record of 2,1// miles an hour.


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Clearness

•

"efers to the absence ofmisunderstandin! on the part of the

reader as he !oes throu!h readin! letter

• 0lear writin! comes clear thinkin!.

• 0ompleteness is one of the essentials

of clearness.


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Consideration

• *he you attitude

• "efers to thinkin! about reader first

before anyone else

)ill you provide us our report )e are collectin!

data for an important study.

o you want a free paintin! that 2,/&- men

considered the best kind they have ever seen


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1. We are informing you that we have newarrivals from Korea. We are condent thatour ladies dresses will make you more

sophisticated. We can provide you designswhich will make you Christmas morememorable.

2. Now is the time when you will nd youraccount more convenient. With Novemberonly a few weeks o! everyone is looking

for smart and fashionable Christmasoutts and we feel that we can supply youwith the designs you are looking for. "ouwill en#oy 1$% discount if you will do you

shopping not later than &ecember 1'.


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Courtesy

•

"efers to the pleasantness in the feelin! ortone of a letter.

• t is a trait that en!enders !oodwill and

friendship.

• t is expressed in its most !enuine form by4

− the manner you assume towards others

−the lan!ua!es and tone in which youexpress yourself

− the !enerous attitude you take towards

others.


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)e are surprised that you were not satisfied

with our ad5ustment of your complaint.

)e are sorry that you were not completelysatisfied with the quality of the last

shipment of mens shirt that we sent you on

6ay 7.


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)e do not consider that the present condition of

your business warrants are !ivin! you a credit.8f course, we shall accept your orders on cash

basis.

)e appreciate your order and we want your

business. )e believe, however, that at present,

you should not stock up so heavily. t would be

better if you place a smaller order. 9ou can take

advanta!e of our cash discount.

1 ( t ) $$ t


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1. (ee me at )*$$ tomorrow.

2. +lease send12 do,ens of -uorescent lamps.

. +lease let me know how much rental you charge.

/. "ou will take our ice cream.'. 0elp us meet our sales uota by sending us your

order now.

. We nd it hard to understand why the refrigerator

should have caused you any trouble.3. 4t is hoped that words from 5r. Carlos 6arcia in

connection with the completion of the pro#ect willbe received by us at an early date.

7. We will only be selling these items in our 8uiapobranch.

). Can9t you deliver my order on time:

1$.We have many interesting books in our bookstore.


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-arts of Business )etter


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)etterhead

ateline

Inside ,ddress

,ttention )ine

*alutation

*ub+ect )ine

Body

Complimentary Close

*ignatory Bloc&

eference Initial

Enclosure

Carbon Copy


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3ost formal and Impersonal

*alutation Complimentary Close+ir4 :ery respectfully,

6adam4 9ours,

6y dear sir4 9ours,6y dear 6adam4 "espectfully yours,

ear +ir4 "espectfully yours,

ear 6adam4 9ours respectfully,


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-ersonal

(ormal (ormal6y dear 6r. "eyes, :ery sincerely yours,

6y dear 6iss +antos, 9ours truly,

:ery cordially yours,9ours very earnestly,

:ery affectionately yours,

9ours very faithfully,


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(ull Bloc&


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3odifiedBloc&


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*emi4Indented


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,pplication )etter and esum5


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6riting an ,pplication )etter

• *o !ain favorable action

;irst and second para!raphs should be

varied the situation4the purpose of the letter

where and how you learn the

vacancya summary statement of your special

qualification

* i d i d i


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• *o create interest, desire and to convince

the reader

8ffer support to the statement in thefirst para!raph


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•*o stimulate action


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*olicited


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7nsolicited


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esum5

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