business communication, 14 th edition by lehman and dufrene copyright 2005 by south-western, a...
TRANSCRIPT
Business Communication, 14th edition by Lehman and DuFrene Copyright 2005 by South-Western, a division of Thomson Learning
Chapter 12
Designing and Delivering Business Presentations
Business Communication, 14eLehman and DuFrene
Business Communication, 14th edition by Lehman and DuFrene Copyright 2005 by South-Western, a division of Thomson Learning
Guidelines for Planning an Effective PresentationGuidelines for Planning an Effective Presentation
Select a topic of interest to you and the audience
Determine the purpose (what you want audience to gain)
Identify major points and locate supporting information
Develop a strong opening and closing Arrange for a proper introduction
Chapter 12
Business Communication, 14th edition by Lehman and DuFrene Copyright 2005 by South-Western, a division of Thomson Learning
Structure of a PresentationStructure of a Presentation
Introduction
“Tell them what you are going to tell them . . .”
Body
“ . . . then tell them . . .”
Conclusion
“ . . . and then tell them what you have told them.”
Chapter 12
Business Communication, 14th edition by Lehman and DuFrene Copyright 2005 by South-Western, a division of Thomson Learning
Elements of an Effective Introduction
Chapter 12
Captures attention and involves the audience
Establishes rapport with the audience
Presents the purpose statement
Previews the main points to be covered
Business Communication, 14th edition by Lehman and DuFrene Copyright 2005 by South-Western, a division of Thomson Learning
Techniques for Gaining Audience Attention and Interest
Shocking statement or startling statistic
Quotation by an expert or well-known person
Appropriate joke or humor Demonstration or dramatic visual Related story or anecdote Personal reference, compliment to
the audience, or reference to the occasion of the speech
Chapter 12
Business Communication, 14th edition by Lehman and DuFrene Copyright 2005 by South-Western, a division of Thomson Learning
Use Transitional Sign PostsChapter 12
Forecast next idea
Readjust expectations
Emphasize relationships
Give audience time to digest material covered
Give speaker time to think about next point
Forecast next idea
Readjust expectations
Emphasize relationships
Give audience time to digest material covered
Give speaker time to think about next point
howeveronce again
In summary
finally
Business Communication, 14th edition by Lehman and DuFrene Copyright 2005 by South-Western, a division of Thomson Learning
Elements of an Effective Summary
Chapter 12
Lets audience know you are summarizing Leaves audience with a clear, motivating,
and memorable statement Summarizes the primary points and/or
makes a call for action Is tied to the introduction to create unity Does not end with “thank you” or “that's
the end”
Business Communication, 14th edition by Lehman and DuFrene Copyright 2005 by South-Western, a division of Thomson Learning
Benefits of Using Presentation Visuals
Enhances speaker’s delivery
Clarifies and emphasizes important points
Meets audience’s expectations for up-to-date visuals
Reduces time required to present
Increases audience retention
Increases speaker’s ability to meet goals and lead a group to consensus
Chapter 12
Business Communication, 14th edition by Lehman and DuFrene Copyright 2005 by South-Western, a division of Thomson Learning
Preparing Memorable Slide Content
Preparing Memorable Slide Content
Limit the number of visuals to avoid overload Include one major idea with a descriptive title
highlighting it Compose concise, targeted statements that
you want audience to remember Develop concise bulleted lists using parallel
language to present related points Use powerful visuals to meet audience
expectations Reflect legal and ethical responsibility Proofread to ensure visual is error-free
Chapter 12
Business Communication, 14th edition by Lehman and DuFrene Copyright 2005 by South-Western, a division of Thomson Learning
Slide Design and Typography Slide Design and Typography
Limit the amount of text using the 7 x 7 rule
Use graphic devices to enhance design
Select appropriate page layout and positioning
Use alignment, capitalization and punctuation effectively
Avoid confusing abbreviations, italics, and underline
Use a limited number of easy-to-read fonts that convey the desired presentation tone
Chapter 12
Business Communication, 14th edition by Lehman and DuFrene Copyright 2005 by South-Western, a division of Thomson Learning
Guidelines for Using Visuals Effectively
Guidelines for Using Visuals Effectively
Design visuals with high impact
Refer to the visual and let audience know how it fits into the presentation
Maintain eye contact with the audience and raise voice slightly when using a visual
Paraphrase rather than read the visual line for line
Step to one side so the audience can see the visual clearly
Chapter 12
Business Communication, 14th edition by Lehman and DuFrene Copyright 2005 by South-Western, a division of Thomson Learning
Preparing EffectivelyPreparing Effectively
Prepare thoroughly to minimize natural nervousness
Create effective presentation aids and useful notes pages
Practice to minimize nervousness and to identify organizational flaws or verbal stumbles
Dress to create a professional image
Arrive early to acquaint yourself with room and to check last-minute details
Chapter 12
Business Communication, 14th edition by Lehman and DuFrene Copyright 2005 by South-Western, a division of Thomson Learning
Guidelines for Delivering an Effective PresentationGuidelines for Delivering an Effective Presentation
Use clear, articulate speech and proper pronunciation
Avoid annoying verbal fillers
Maintain eye contact with audience members throughout the group
Smile genuinely and use gestures naturally to communicate confidence and warmth
Adjust presentation based on audience feedback
Handle questions from the audience politely
Keep within the time limit
Chapter 12
Business Communication, 14th edition by Lehman and DuFrene Copyright 2005 by South-Western, a division of Thomson Learning
Adapting to Alternate Delivery Situations
Chapter 12
Team presentations
Culturally diverse audiences
Distance presentations
Business Communication, 14th edition by Lehman and DuFrene Copyright 2005 by South-Western, a division of Thomson Learning
Use simple English and short sentences Avoid words that trigger emotion Enunciate carefully and speak more slowly Use humor and jokes cautiously Seek feedback to ensure understanding Consider the culture’s:
─ Preferences for direct or indirect presentation─ Nonverbal communication ─ Desired degree of formality─ Gift-giving practices─ Conventions for greetings and farewells
Speaking with an Intercultural Audience
Chapter 12
Business Communication, 14th edition by Lehman and DuFrene Copyright 2005 by South-Western, a division of Thomson Learning
Presenting as a Team
Select a winning team
Agree on the purpose and schedule
Plan seamless transitions
Deliver as a team
Field questions as a team
Chapter 12
Business Communication, 14th edition by Lehman and DuFrene Copyright 2005 by South-Western, a division of Thomson Learning
Adapting a Presentation for Distance Delivery
Be certain presentation is appropriate for distance delivery
Establish rapport with participants prior to presentation
Gain proficiency in deliveringand participating through distance technology
Develop high-quality graphics appropriate for distance format
Chapter 12