Business Class

W E M U S T W O R K . I F W E M U S T W O R K , T H E N W E M U S T L E A R N H O W T O W O R K W I T H

G O D ’ S W I S D O M A N D E F F E C T I V E L Y .

I N T R O D U C T I O NW H A T I S B U S I N E S S

P A S S I O N T O P R O F I T – I D E N T I F Y I N G Y O U R O P P O R T U N I T Y

BUSINESS CLASS

Curriculum – General Knowledge

Passion to ProfitsPartnershipsOrganizational Culture – PVPLearning from FailureLegalPublic RelationsMentorshipWork EthicsCredibilityValue Creation – Products/Services

Curriculum – General Knowledge

Identifying your Business OpportunityWriting Your Business PlanFinding Start-Up MoneyNaming Your BusinessIncorporation and Choosing a Business StructureGetting Your Business License and PermitsSetting up your Business and Determining LocationStarting a Business – The First 90 DaysStarting a Business After a LayoffAccounting and Tech Solutions for Small Businesses

Curriculum – Business Skills

Strategic ManagementBasic AccountingFinancial ManagementPeople ManagementMarketingBranding – More than a LogoSelling 101Operations ManagementGetting Your Business OnlineLeveraging Social Media

Curriculum – Case Studies

Dry CleaningPet CareCleaning ServicesConsulting – All sortsEducation & TrainingFarmingMiningReal EstateOil and GasImport and ExportNetwork Marketing

Financial ServicesRetail – All SortsTravel and HospitalityServices – Med, Ins, PublishingPublic RelationsAdvertising and Marketing CommunicationFashionAgencySports & Entertainment Arts and Craft

Curriculum – Business Encounters

Learning by Doing!

The Three Circles

Passion – Energy, FlairSkill – Talent + TimeEconomic Value

Curriculum

Basic Business General KnowledgeBasic Business SkillsBusiness Case StudiesBusiness Encounters – Getting Some Experience

Writing a Business Plan

Eight Important ELEMENTS:Mission: Why am I in business.Vision: what do I want to accomplish with this business.Strategic Plan and Direction: How do I want to do it.

Executive Summary:the overall outline of the business plan, the executive summary willfollow the title page. The summary should tell the reader what youwant. This is very important. Clearly state what you're asking for inthe summary.

The statement should be kept short and businesslike. It should be keptto a ½ of a page to 1 full-page depending on how complicated the useof funds may be.

Bus Plan Cont

Market Analysis:This section should illustrate your knowledge about the particular industry your business is in.

A market analysis forces the entrepreneur to become familiar with all aspects of the market so that the target market can be defined and the company can be positioned in order to collect its share of sales. A market analysis also enables the entrepreneur to establish pricing, distribution and marketing strategies that will allow the company to become profitable within a competitive environment. In addition, it gives one an indication of the growth potential within the industry, and this will allow you to develop your own estimates for the future.

Begin your market analysis by defining the market in terms of size, structure, growth prospects, trends and sales potential.

Bus Plan Cont

Company Description:This section should include a high level look at how all ofthe different elements of your business fit together. Thecompany description should include information about thenature of your business as well as the crucial factors thatyou believe will make your business a success.

Organization and Management:This section includes your company's organizationalstructure, details about the ownership of your company,descriptions of your management team and qualificationsof your panel of experts or board of directors.

Bus Plan Cont

Marketing and Sales Strategies:This is the lifeblood of your business. Marketing creates customersand customers generate sales. In this section, define your marketingstrategies. Start with strategies, tactics and channels that you haveused to create your greatest successes. Next, branch out to others thatmay be working for your competitors. Remember that this section willbe constantly updated based on your results.

Service and/or Product Line:In this section describe your service and product. What is it that youare actually selling? Make sure to emphasize the benefits (not thefeatures). Establish your unique selling proposition. This means youhave to show not only how your product is different but also why it isbetter.

Bus Plan Cont.

Funding Requirements:1. In this section state the amount of funding you will need to start or expand your

business. 2. Include best and worst case scenarios. 3. Be realistic.

Financials:Develop the financials AFTER you have analyzed the market and set clear objectives. You should include three to five years of historical data.A good business plan is never meant to be written once. And a good businessperson understands that this plan evolves as your business evolves and as your environment changes, as marketing campaigns exceed expectations or fail to meet your assumptions.

Re-visit your plan at least quarterly, monthly is best. And remember you do not have to go through it alone. Bring your plan to lunch with a mentor or colleague. Ask questions and present data accurately.Once you start this process you will find yourself looking forward to reviewing and updating your plan.

Raising Capital For my Business

SavingsStarting from where you are will be the greatest launching pad into the world of business using personal savings.

Family and FriendsThis people are expected to believe in you and your dream as such the best place to get cheap funding.

Suppliers CreditWhen you identify your core targets and off takers for your service or products you may wish to look at the spontaneous financing options.

Character CapitalGoing to areas where you enjoy a lot of good will in the past especially as an employee will provide a lot of leverage to access funding

Raising Capital Contd

InvestorsIf you have a good business with good sustainability profile, ROI, Systems ,structures and loads of credibility people will be willing to invest in a profitable business

DebenturesDebt and Equity Instruments with good exit plans for the Issuers

IPO (Initial Public Offer)This is the language of the rich though may not be the place to start but certainly a place to aspire to get to in your business goal.

Right IssuesThis is the process wherein existing share holders or Investors will be made to invest more money in an existing structure. The process may be complex but is achievable especially where they are happy with the existing result.