business case study sandbox
DESCRIPTION
Vision:Sandbox Education was started by three enterprising MBA graduates, to offer online and classroom coaching for competitive exams for students across the globe. Considering the opportunities for the SAT examination, they decided to have SAT as the flagship coaching program, also offering coaching for GMAT, TOEFL and IELTS for students. Target Segment:A basic market research study revealed that SAT was mainly taken by children of HNIs in India, and since the number of such students was quite small as compared to other exam takers in India, and 2 major players already existed in the local market, to attain profitability, Sandbox Education would have to focus more on online tutoring to offer SAT coaching in countries outside India.Recently, Vedantu, an online tuition platform, had obtained funding of US$ 5 million from prominent investors, encouraging the founders to be more aggressive in selling their idea to customers.The 3 aspirants believed that their value proposition was 2 fold:1) High cost of tutoring in other countries: Sandbox would be able to offer the same quality tutoring at 1/10th of the price2) High quality solutions: The founders were passionate about teaching, and believed technology could be used to achieve great results. In fact, they even had a vision to use remote learning as a means to teach the children of rural India, but were trying to find a cost-effective way of building a sustainable business model out of this.Market Entry Strategy:The founders wanted to start with countries like Singapore and the Middle East but were unsure how to enter the market. Should they establish a sales office in these countries first? The high set-up costs were daunting. Should they only trust online advertising in that case? Or was there any other cost effective solution to create awareness about Sandbox Education among the target audience? And was there any way to use that to increase conversion rates? The three founders sat down to discuss.The Problem Statement:1. Identify market size, and the marketing strategies the company must pursue to make Sandbox Education well known within the potential target segment2. Identify which market(s) Sandbox should enter, using competitor analysis and financial projections for long term growth. Prepare a powerpoint presentation of not more than 6 slides. Your slides should include, but not limited to, the following:1) Market sizing2) Market entry strategy3) Description of the customer segment 4) Competitor Analysis5) Pricing Proposal along with assumptions made6) Business model and competitive advantage 7) FinancialsTRANSCRIPT
Case 2 Sandbox Education Case: Sandbox EducationIntroduction:Personal tutoring space, for both school tuitions and for competitive exams is becoming a huge market for businesses to enter. With several players in the ndian and Chinese markets, the next move for industries to scale!up, is to exploit the potential of the online space. "o# to provide personali$ed, 2!#ay interactive, video sessions that seamlessly usedtechnology to provide #in!#in situation for all parties concerned #as the %uestion many #ere trying to ans#er.Vision:Sandbox Education #as started by three enterprising &'( graduates, to o)er onlineand classroom coaching for competitive exams for students across the globe. Considering the opportunities for the S(* examination, they decided to have S(* as the +agship coaching program, also o)ering coaching for ,&(*, *-E./ and E/*S forstudents. Target Segment:( basic market research study revealed that S(* #as mainly taken by children of "0s in ndia, and since the number of such students #as %uite small as compared to other exam takers in ndia, and 2 ma1or players already existed in the local market, to attain pro2tability, Sandbox Education #ould have to focus more on online tutoring to o)er S(* coaching in countries outside ndia.3ecently, 4edantu, an online tuition platform, had obtained funding of 5S6 7 million from prominent investors, encouraging the founders to be more aggressive in selling their idea to customers.*he 8 aspirants believed that their value proposition #as 2 fold9:; "igh cost of tutoring in other countries9 Sandbox #ould be able to o)er the same %uality tutoring at :