A video postcard with a smile

Smilez is simple.

Suppose you have a video that you would like to share

with family and friends.

With Smilez you upload your video. You select your

favorite frame from the video and write a personal

message. The app creates a physical postcard with your

frame and message. You provide the address and the

next day your video postcard is sent.

When the postcard is delivered, the receiver can user his

smartphone with the Smilez app to scan the card and

watch how it comes alive as the video plays.

Sender ReceiverSmilez

Smilez is a magical

experience where a photo

comes alive when the video

starts playing.

What do you think these two

girls are up to?

Scan this photo with Smilez

and watch them have fun!

Share video material in a new and

personal way, through a magical

experience and the touch of old-

fashioned paper.

Videos shared with Smilez get watched

and make a lasting impression.

Smilez links paper to online and you

get the best of both worlds.

Use Case:SANDD

• Sandd wanted to support their delivery personnel with an app but needed a way toattract attention.

• By sending out Smilez cards they not onlyattracted attention but also got an insight in the mobile coverage and types of devices/OS usedby their personnel.

• 12.000 cards were sent, the cards were scanned7.000 times by 3000 unique devices.

Sandd (Sort andDeliver) is a B2B postal delivery organization thatmakes 700M deliveries per year.

Use Case:IBM

• IBM Mobile Solutions was looking for a way topromote their mobile development platform ‘Worklight’ in an innovative way.

• Using Smilez cards they reached out to the audience during a one day conference andshowed their introduction video.

• Over the course of 4 days 200 cards werescanned 2000+ times by 200+ unique devices.

IBM MobileFirstoffers you true end-to-end mobile solutions.

Use Case:euroscript

• euroscript use video to showcase theirdocument management software products.

• euroscript uses Smilez cards to distribute the promotion videos to an audience they meet in real life, during conferences and otherwise.

• On average each card is scanned 1,4 times. Cards keep being scanned until months after the event where they are handed out.

euroscript has grown to become an international service provider supporting customers from around the world design, build and run content management operations of all sizes.

Use Case:Deloitte

• Deloitte Digital wants to stand out; like a red apple in a basket of green apples.

• Sending out an augmented reality Christmas card not only stands out but also linked to the digital business showing that they know aboutnew technologies.

Deloitte is the leading audit and consulting practice in Belgium. More than 2,600 people in 11 offices across the country serve public and private enterprises with financial, legal, tax, management and information technology expertise.

Use Case:NulVier daycare

• NulVier wants to show parents that there is more to day care than a safe place for your child.

• Since many daycare facilities are closing, theyneed to find the parents that still require withintheir region.

• NulVier reaches their target audience by givingaway Smilez cards for birthday parties to theirclients who send them to their friends.

• Each Smilez card contains a clients own video framed in a NulVier setting and concluded with a NulVier outro.

NulVier day care is a rapidlyexpanding chain of day care facilities.

Use Case:Zilverspoor

• Zilverspoor is publishing a cross-media novel‘Herkenning’ where the characters from the bookhave real social media accounts.

• To switch between real world and online, 4 Smilez cards have been added to the book which link to the online discussion forum.

• Not only does the augmented reality generatenational press coverage for the book, it also convertsbook readers into online followers.

• The online community has its own advertisementsand thus generates additional revenu.

Zilverspoor is a publisher thatfocuses on new talent and new book concepts.

Together with our client we:

- Design the experience

from card to video to

online landing page

- Provide each card with a

personal message and

address

- Ship the cards all over the

world

Smilez™ is a product by

Dutch Rose Media

Stratumseind 32

5611 ET Eindhoven

The Netherlands

+31-40-8456280

www.mysmilez.com

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