business case ppt

8/9/2019 Business Case Ppt

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Business of Travel

Assignment 3:

The Business Case (P4, M2,D2)


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What do you need to do?

Create a business plan for a travel andtourism business enterprise thatmust be feasible and aordable.

It can be a small business venture orlarge scale project like an ehibitionor charit! event


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Business plan must includeBusiness case

!"#ectiveseg to make a pro"t# to raise funds# to cover costs

Timescales $inancialeg funding# costs# revenue $ entrance fees# transport# meals# accommodation

Mar%etin& strate&ye.g. mock ups

'ctionsre%uired

$inancial constraints $ied sum availa"le.eg donation# loan# inheritance# public or private funding

nterprise e& business venture# charit!'fundraising event# pro"t making project

*ash +o forecasts Cash in(o)s eg sales# start up capital

Cash out(o)s e.g. pa!ments# ra) materials# loan repa!ments# overheads# purchase of "ed

assets *et cash (o)

$easi"ility+a )ell researched and realistic and able to achieve objectives e.g. to make a pro"t )ithin given timescales# raise income and cover costs# meet a recognised

demand#

target appropriate markets# take account of competition# gain competitive advantage#

raise mone! for charit!


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-i&her level or%

Merit,roduce a presentation )here !ou are able to eplain )h! thebusiness case is feasible and so#ustifyho) it )ill meet theobjectives. -ou are able to do this orall! b! ans)ering%uestions after !our presentation

Distinction

,resent a professional business plan to a panel +tutor plus oneother eternal at least# responding con"dentl! to %uestionsand justif!ing feasibilit!.

Include enough supporting materials to clarif! and epand ondetails )ithin !our business case.

/espond con"dentl! and kno)ledgeabl! to %uestions and sho)!ou are able to justif! )h! !our business case if feasible interms of being )ell researched# realistic# meeting objectives.

-ou must have no areas of )eakness


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*hoose a pro#ect.

0ingle event eg1 2a! trip for customers for a sport# visitor attraction#

ehibition .

4vening trip to see a sho) in Birmingham# 5ondon

Conference at 5C for T6T students from otherschools

/esidential trip to 5ondon# 7anchester# 5iverpool#Brighton

8ngoing business eg1 /unning a bed and breakfast in a holida! area

0etting up a small visitor attraction like anadventure pla!ground


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/tep 0 ecutivesummary

ecutive summary 1 !our introduction 9hat enterprise !ou are proposing e.g. business

venture, charity / fundraising, prot making

9ho !ou are

9hat the enterprise )ill be called -our mission statement

9here it )ill take place

9hat it )ill include i.e. )hat )ill be itinerar! be

9hen )ill it take place. 9ho the customers )ouldbe

o) man! customers the enterprise )ould aim for


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'spect otes

9hat enterprise are !ou

proposing1 $ )hat !ou )ant to

sell or oer and to )hom

9ho !ou are9hat the enterprise )ill be

called

7ission statement

9here )ill it take place

9hat )ill it include e.g.details of the proposed

itinerar!9hen )ill it take place +if a

one o enterprise or ongoing

timings start to "nish

9ho the customers )ould beo) man! customers the

enterprise )ould aim for

9hat are the strengths#

)eaknesses# opportunities#

threats +use 098T sheet


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/tep 2 'ims and !"#ectives(hat do you ant to achieve?)

'im; overall vision +to take a group of 111on a da! trip to 11111

!"#ectives; speci"c outcomes !ou )ant. 7ustbe 07A/T

/speci"c $ clear and concise

M measurable $ ho) )ill !ou kno) the! havebeen achieved1

'achievable $ are the! feasible and do !ou havethe skills and resources needed

3realistic $ not over ambitious

T timebound +ie )ith a deadline


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!"#ectives

in%ed to the event or pro#ect

timin&e.g. meeting deadlines# completing the projecton time

6nancese.g. sta!ing )ithin !our budget# coveringcosts# making a pro"t for .# being able to account forall mone! spent

customer servicee.g. provide a "rst class service# help others# high levels of customer satisfacton

feed"ac% on enterprise e.g. all participants enjo! it#< positive feedback .

use of resourcese.g. use human resources# mone!#ph!sical resources eectivel!


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/tep 7 /W!T analysis

9hat are the strengths# )eaknesses#opportunities and threats of !ourproject1


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8nternal $actors/tren&ths Wea%nesses

ternal $actors!pportunities Threats


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Job role Responsibilities Skills required Allocatedto:


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/tep : Pro#ecttimescales

9hatactions+tasks )ill need doing tomake sure the enterprise happens and is asuccess1

o) long is needed to plan the enterprise1 9hen )ill it take place $ start# "nish1

9hen )ill each task need to be done b!

9ho is responsible for each task1 9hen )ill the group meet to check

progress1


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/tep ; Mar%etin& and Mar%et 3esearch

9hat research is needed1

o) do !ou kno) there is a demand for !ourenterprise

What is your Mar%etin& mi Product$ think about its seasonalit!# tangibilit!# perishablit!

Price $ ho) much )ill it cost for customers# ho) do !ou derive thiscost# )hat pricing strateg! )ould !ou use eg )ould !ou do an!promotional pricing1

Place $ )here )ill it ph!sicall! take place and )hat is the nature ofthis location

Promotionplans +eamples needed here

9hat distribution channels )ould !ou need1

9ho is !our target market1

9hat competition do !ou have in this market


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/tep


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Items April May June July Aug Sept

Revenue (inflow

Sales 1250 1550 1550 1550 1550

!"!A# I$%#"& ' )*' **' **' **' **'+,penses (outflow

Rent 100 100 100 100 100 100

Computer 1500

Salary 1000 1000 1000 1000 1000 1000

Electricity 0 0 0 0 0 75Telephone / internet

link

100 0 0 0 0 120

Travelling 50 50 50 50 50 50

Stationery costs 40 0 0 0 10 0

!"!A# "-!%#"& )./' *' *' *' 0' 12*

$et cas3 flow 4)./' '' 2'' 2'' 1/' )'*

"pening balance 1''' )' 1' .' ' *''

$et cas3 flow 4)./' '' 2'' 2'' 1/' )'*

5losing balance )' 1' .' ' *'' .'*


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/tep = 3is% analysis

9hat risks are there1

9hat impacts )ould the! have1

9hat can !ou do to minimise them1


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>ey ris% 8mpacts Miti&ation strate&y

e.g. being able to sell

enough tickets

We may not be able to

raise enough money to

cover our costs or to

reinvest in the business

Make sure enough market

research has been done to

be sure there is a large

enough market for the

enterprise


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/tep 0 $easi"ility

for merit and distinction you need enoughsupporting evidence to justify your ideas here

o) do !ou kno) that !our plan is feasible !ou needto be able to justif! this

o) )ill !our plan enable !ou to meet !ourobjectives1

9here is !our income coming from and ho) do !oukno) !ou can meet !our costs

o) do !ou kno) there is a demand for !ourproduct ' service

o) can !ou gain competitive advantage over an!competing organisations1

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